[Morioka City, Iwate Prefecture] Delve deeper into the charms of Morioka! Morioka soul food recommended by locals!

In addition to the recommended tourist spots in Morioka City that were introduced in the New York Times' ``52 Places to Visit in 2023'', there are many other recommended spots in Morioka City that are within walking distance from Morioka Station.

This time, we will introduce some gourmet spots where you can enjoy the soul food recommended by Jimoty, which you should definitely try when you come to Morioka.

What is the soul food that Morioka people love?

Morioka's soul food includes many other types of noodles in addition to the three major noodles (cold noodles, jajamen, and wanko soba).

Here we will introduce soul food that has been loved in Morioka since before the Showa era and the restaurants that serve it.

Fukuda bread (sweet bread, deli bread)

Located in a residential area a 15-minute walk from Morioka Station, this long-established bread shop has been baking fluffy and moist Coppépan (soft French bread) since 1948.

You can have over 50 types of sweet toppings such as jam, cream, red bean paste, and side dishes such as ham, cutlet, and Neapolitan available on the spot, and you can even have two types combined.

This soul food has always satisfied the appetites of students in Morioka due to its large portions, but in recent years it has been featured on TV gourmet programs and has become well-known nationwide.

In addition to the main store, demonstration sales are also held at Morioka Station and the Nakanohashi store (inside the Morioka Bus Center), and supermarkets in the city sell products such as the standard "Anbuta", but it is more popular to have the product applied at the store. It is said that it is good.

INFORMATION


  • Facility name: Fukuda Pan Nagatamachi main store
  • Location: 12-11 Nagatacho, Morioka, Iwate Prefecture
  • Business hours: 7:00-16:00
  • Closed: Tuesday
  • Phone number: 019-622-5896
  • URL: None

GOOGLE MAP



Sekiguchiya Confectionery Store (Morioka Dagashi)

From Sekiguchiya Confectionery official website

This is a long-established store founded in 1893 (Meiji 26), and now the fourth generation has inherited the noren.

Morioka dagashi is a simple and popular sweet made from locally produced rice grains, beans, and sesame seeds, flavored with starch syrup and brown sugar. We would like to introduce some of the most representative sweets made here with natural flavors and no additives.

  • Shochu sugar: A candy made by boiling down sugar, with shochu liquor inside (be careful with alcohol!)
  • Miso bread: Baked sweets made by mixing brown sugar, flour, and miso.
  • Ishii: A sweet made from kneaded red bean paste that is dried and sprinkled with sugar.

In addition to these, we also recommend the dango, which are made fresh every day.

In Morioka, soul foods include ``soy sauce dango,'' which is different from ``mitarashi,'' which has only a soy sauce flavor, and ``ochamochi,'' which is made by skewering two or three dango, mashing them thinly, seasoning them with soy sauce or miso-flavored walnut sauce, and then grilling them. is.

INFORMATION


GOOGLE MAP



Takashimaya (hitsumi, pizza mochi, shiruko, etc.)

This is a delicious sweet shop that serves ``Hittsumi'', which is a soul food not only of Morioka but also of Iwate Prefecture.

It is a dish made by rolling out a thin layer of flour kneaded with water, then tearing it apart by hand and simmering it in soup stock.It is similar to ``suiton'' or ``hotou,'' and contains various toppings depending on the region, such as chicken, mushrooms, and vegetables.

Takashimaya's hittsumi is soy sauce-flavored, but there are many different types of hittsumi, including sweetly seasoned versions.

Other delicious meals such as katsudon and curry, as well as shiruko and walnut mochi are popular, as is the popular pizza mochi, which has long been loved by the students of nearby Morioka High School, and the summer shaved ice is also recommended.

INFORMATION


  • Facility name: Takashimaya
  • Location: 1-10-6 Ueda, Morioka City, Iwate Prefecture
  • Business hours: 11:40-15:00, 16:00-21:00
  • Closed: Sunday
  • Phone number: 019-654-0964
  • URL: None

GOOGLE MAP



Montan (spaghetti)

A la Montan, a famous soul food that has captured the hearts of Morioka people for many years, is extra-thick, chewy spaghetti made with spicy tomato soup and uses the same ingredients as Neapolitan.

The thick noodles go well with the tomato soup, the melted cheese adds a savory and salty taste, and the slightly larger pieces of bacon add an accent to the flavor.

Behind the store is the moat lined with cherry blossom trees of Morioka Castle, and in spring you can enjoy A La Montan while viewing the cherry blossoms.

INFORMATION


  • Facility name: Montan
  • Location: 6-2 Morioka City Maru, Iwate Prefecture
  • Business hours: 10:00-21:00
  • Closed: Sunday
  • Phone number: 019-654-0857
  • URL: Montan official website

GOOGLE MAP 



Hamburger Bell Odori store (hamburger)

In fact, this restaurant is the origin of the popular hamburger restaurant "Bikkuri Donkey," which has now become a national chain!

It opened in the city as ``Hamburger and Salad Shop Bell'' in 1968 (Showa 43), and initially served hamburgers, which were still rare in Japan.

However, three years later, a major hamburger chain appeared in Japan, so he gave up on hamburgers and began researching to create something new.

In 1973, he established the ``Bikkuri Donkey'' style, which consisted of a hamburger, salad, and rice served on a dish.

The official first store of the Donkey chain was the Nishino store in Sapporo, and that's why this "Bell" is the root of Donkey.

This restaurant has an interior with an atmosphere unlike any other Donkey, and has Japanese-style tatami seating, so if you're a ``Bikkuri Donkey'' fan, why not give it a visit as a ``sacred place''?

INFORMATION


  • Facility name: Hamburger Bell Odori store
  • Location: 1-4-7 Odori, Morioka City, Iwate Prefecture
  • Business hours: 8:00-24:00
  • Regular holiday: No holidays
  • Phone number: 019-629-2245
  • URL: Bikkuri Donkey official website

GOOGLE MAP



Fujiwara Bee Farm (honey, royal jelly)

From the Fujiwara Bee Farm official website

This long-established apiary has been producing honey for over 120 years since its establishment in 1901, and even now in the Reiwa era, its high-quality honey is still loved by Jimoty.

They have apiaries in several locations in Mt. Hayachine, east of Morioka, and in Morioka City, and since the Heisei era, they have started collecting honey by placing beehives on the roofs of buildings around the Imperial Palace, and have been known as the ``Ginza Honey Bee''. The project has become a hot topic for practical guidance.

From the Fujiwara Bee Farm official website

You can sample more than 40 types of honey collected from various flowers at the main store in Wakazono-cho in the city.

Unfortunately, Gelato One, which is attached to the main store and is popular for its eat-in space where you can enjoy soft serve ice cream and oyaki, is currently closed until the coronavirus pandemic subsides (as of February 1, 2023).

INFORMATION


  • Facility name: Fujiwara Bee Farm
  • Location: 3-10 Wakazonocho, Morioka City, Iwate Prefecture
  • Business hours: 10:00-18:00
  • Closed: Monday
  • Phone number: 019-624-3001
  • URL: Fujiwara Bee Farm Official Website

GOOGLE MAP 



Cheesecake Tyrol Odori store (cheesecake)

From Tyrol official Facebook

Tyrol opened in 1967 (Showa 42) as a coffee shop on the main street of the downtown area.

Eventually, the main street became a hotly contested area for coffee shops, and Tyrol, who sought individuality, perfected the cheesecake that was becoming popular in Japan at the time through trial and error, and today it has become so popular that it is called Morioka's soul food.

There are more than 20 flavors of cheesecake, but the most popular is the plain baked type that lets you taste the rich French cheese.The fluffy texture that melts in your mouth when you put it in your mouth with a spoon is irresistible.

In addition to directly managed stores such as Odori store, Yamagishi store, Morioka Station Building/Fezan store, and online shopping, you can also purchase at Morioka Station, Hanamaki Airport, etc.

INFORMATION


  • Facility name: Cheesecake Tyrol Odori branch
  • Location: 1-10-21 Odori, Morioka City, Iwate Prefecture
  • Business hours: 11:30-19:00
  • Regular holiday: No holidays
  • Phone number: 019-654-5090
  • URL: Cheesecake Tyrol official website

GOOGLE MAP 



summary

All of the restaurants introduced in this article are well known to everyone in Morioka, and serve soul food that visitors to Morioka should enjoy along with the three major noodles and coffee.

All of the stores are close to Nagasawa Coffee, Azumaya, BOOKNERD, and Johnny's on Kaiunbashi, which were featured in the New York Times.

All of them are B-class gourmet foods, but they are soul food that has firmly captured the hearts of Morioka people.


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