Tohoku Rokken Trivia Media NEFT
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Inside the Marukan Building's main dining hall

The retro-style "Marukan Building Grand Dining Hall" is a representative gourmet spot in Hanamaki!.

Marukan Building Cafeteria in Hanamaki City, Iwate Prefecture, is a large cafeteria that retains a Showa-era retro atmosphere and offers everything you could want. Hanamaki City is also the birthplace of the poet and children's author Kenji Miyazawa, and is now adjacent to...

NEFT Editorial DepartmentNEFT Editorial Department2026.07.27

Yellow soft-serve ice cream cone held up outdoors on a sunny day, with a blurred parking lot background.

Delicious soft-serve ice cream at a roadside station in northern inland Akita! Fruit, vegetable, and egg flavors... upside down...

The northern inland region of Akita Prefecture is known for its particularly heavy snowfall in winter, but from spring to autumn, it's a pleasant area for mountain drives. Each roadside station in this region offers local specialties...

DaiwaConsilioDaiwaConsilio2026.07.16

Vanilla soft-serve ice cream in a cup, topped with a large sheet of seaweed and a wooden spoon nearby on a wooden table.

Yuzu and amazake... Lord's Soft Serve! Top 5 Popular Soft Serve Ice Creams at Roadside Stations in the Hamadori Region! [Fukushima Prefecture]

The Pacific coastal region of Fukushima Prefecture, known as "Hamadori," suffered devastating damage from the tsunami, but 15 years later, considerable progress has been made in its recovery. National Route 6, which runs north-south through Hamadori, now has new...

DaiwaConsilioDaiwaConsilio2026.05.22

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

DaiwaConsilioDaiwaConsilio2025.12.17

If you're looking for souvenirs, don't miss these! 3 Japanese sweets that will make you look like a connoisseur: Part 2 [Fukuoka...

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2025.12.09

Two roadside stations in Iwate Prefecture where you can enjoy delicious and popular gelato! [Iwate Prefecture]

One of the joys of roadside stations is the original soft serve ice cream made with local ingredients, but recently, an increasing number of roadside stations have started offering stylish Italian gelato. In Iwate...

DaiwaConsilioDaiwaConsilio2025.10.30

[Morioka City, Iwate Prefecture] Enjoy the view of Morioka from above! An observation deck overlooking the city and surrounding area...

Morioka City is located in a basin surrounded by mountains on all sides, and there are many viewpoints around the city from which you can get a bird's-eye view. Among these, we will introduce observation decks and driving courses with particularly spectacular views, as well as...

DaiwaConsilioDaiwaConsilio2025.10.07

Four recommended soft-serve ice creams from roadside stations in Yamagata! Enjoy rich fruit flavors in these original soft-serve ice creams...

The six Tohoku prefectures are home to delicious rice, vegetables, fruit, and milk, and Yamagata Prefecture is no exception, showcasing the deliciousness of these ingredients in its roadside station original soft serve ice cream.

DaiwaConsilioDaiwaConsilio2025.09.26

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  • Hachinohe rice cracker soup
    There's a rice cracker made just for senbei soup! It's called "Otsuyu Senbei" [Aomori Prefecture]
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    The appeal of "Smotchi," a smoked gourmet food originating from Yamagata Prefecture, and recipe variations!
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    The Isedotai Ruins are a mysterious site registered as a World Heritage Site! [Akita Prefecture]
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