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Inside the Marukan Building's main dining hall

The retro-style "Marukan Building Grand Dining Hall" is a representative gourmet spot in Hanamaki!.

Marukan Building Cafeteria in Hanamaki City, Iwate Prefecture, is a large cafeteria that retains a Showa-era retro atmosphere and offers everything you could want. Hanamaki City is also the birthplace of the poet and children's author Kenji Miyazawa, and is now adjacent to...

NEFT Editorial DepartmentNEFT Editorial Department2026.07.27

Yellow soft-serve ice cream cone held up outdoors on a sunny day, with a blurred parking lot background.

Enjoy delicious soft-serve ice cream at a roadside station in the northern inland area of ​​Akita Prefecture! Made with fruits, vegetables, eggs...

The northern inland region of Akita Prefecture is known for its particularly heavy snowfall in winter, but from spring to autumn, it's a pleasant area for mountain drives. Each roadside station in this region offers local specialties...

DaiwaConsilioDaiwaConsilio2026.07.16

Vanilla soft-serve ice cream in a cup, topped with a large sheet of seaweed and a wooden spoon nearby on a wooden table.

Popular soft serve ice cream and gelato at roadside rest stops, plus B-grade gourmet food! Yuzu, amazake, Tonosama Soba...

The Pacific coastal region of Fukushima Prefecture, known as "Hamadori," suffered devastating damage from the tsunami, but 15 years later, considerable progress has been made in its recovery. National Route 6, which runs north-south through Hamadori, now has new...

DaiwaConsilioDaiwaConsilio2026.05.22

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

DaiwaConsilioDaiwaConsilio2025.12.17

If you're looking for souvenirs, don't miss these! 3 Japanese sweets that will make you look like a connoisseur: Part 2 [Fukuoka...

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2025.12.09

Introducing the popular gelato at roadside stations! Taste delicious gelato in Iwate prefecture...

One of the joys of roadside stations is the original soft serve ice cream made with local ingredients, but recently, an increasing number of roadside stations have started offering stylish Italian gelato. In Iwate...

DaiwaConsilioDaiwaConsilio2025.10.30

[Morioka City, Iwate Prefecture] Enjoy the view of Morioka from above! An observation deck overlooking the city and surrounding area...

Morioka City is located in a basin surrounded by mountains on all sides, and there are many viewpoints around the city from which you can get a bird's-eye view. Among these, we will introduce observation decks and driving courses with particularly spectacular views, as well as...

DaiwaConsilioDaiwaConsilio2025.10.07

Part 2! Soft serve ice cream at roadside stations in Yamagata Prefecture! Rich in fruit flavors...

The six Tohoku prefectures are home to delicious rice, vegetables, fruit, and milk, and Yamagata Prefecture is no exception, showcasing the deliciousness of these ingredients in its roadside station original soft serve ice cream.

DaiwaConsilioDaiwaConsilio2025.09.26

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  • Mamebu soup (1)
    What is Mamebu Soup? A detailed explanation of the flavor featured in the NHK drama series "Amachan" [...].
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    The all-purpose seasoning "Umai-tare" is the unsung hero of local cuisine! [Yamagata Prefecture]
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    Have you heard of "Imo-taste," a traditional party item from Tsugaru? [Aomori Prefecture]
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    [Craft Beer in Aomori Prefecture] Top 5 Local Beers from the Northernmost Part of Honshu!
  • Migratory birds of Izunuma
    People have lived on this fertile land since ancient times, and during the Edo period, Kurihara was part of the Sendai domain.
  • The development of Akita City began in Tsuchizaki - Tsuchizaki, located at the mouth of the Omono River, developed as a distribution center...
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    Morioka's 3 Popular Corner Bars! | Heiko Shoten, Hosoju ​​Sake Shop, and Kagiya Sake Shop [Iwate Prefecture]
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    The only remaining building that still bears traces of the Boshin War: "Kyu-Takizawa Honjin" (Fukushima Prefecture)
  • What is "Galaxy Gotto" designed by Leiji Matsumoto of Galaxy Express 999? [Kesennuma City, Miyagi Prefecture]
  • Kokusekiji Somin Festival, one of Japan's three most unusual festivals, lasts from late into the night until the morning (Iwate Prefecture)
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Shiroishi Castle
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The "Nambu Magariya" was a unique residence of the Nanbu clan, which was well aware of the importance of horses.
What is the story behind the origin of Lake Inawashiro's Okinajima Island? [Fukushima Prefecture]
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