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Iwate Prefecture

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Morioka Illumination Bright, which colors the winter nights of Morioka, is back again this season...

This winter, Morioka Illumination Bright has begun, illuminating the bitterly cold winter nights of Morioka with gentle, warm lights. This event follows on from Morioka Snow Red, which ended at the end of 2022.

Daiwa ConsilioDaiwa Consilio2026.01.13

Morioka's soul food, "Jajamen," recommended by locals: 3 restaurants! [Iwa...

Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.

Daiwa ConsilioDaiwa Consilio2025.12.26

A tour of the local ramen in the six Tohoku prefectures! A beloved ramen shop in Morioka, one of the prefecture's most competitive ramen areas...

According to the Ministry of Internal Affairs and Communications' household survey, Morioka City ranked first in the nation for the amount of Chinese noodle purchases by households for four consecutive years from 2021 to 2024. Morioka City, where Chinese noodles are eaten a lot at home...

Daiwa ConsilioDaiwa Consilio2025.12.24

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

Daiwa ConsilioDaiwa Consilio2025.12.17

A tour of local ramen in the six Tohoku prefectures! Kamaishi Ramen, which supported steel production [Kamaishi City, Iwate Prefecture]

Kamaishi is known as a "ramen hotspot" in Iwate Prefecture, with 27 restaurants serving delicious Kamaishi ramen, including Chinese specialty shops, cafeterias, and soba and udon shops.

Daiwa ConsilioDaiwa Consilio2025.12.05

Mochi Honzen 03

[Part 2] What is Mochi Honzen in Ichinoseki and Hiraizumi? | Other Honzen dishes and Mochi Honzen...

Examples of Honzen Cuisine That Preserve the Traditions of Honzen Cuisine While slightly off topic from the topic of mochi honzen cuisine itself, here are three examples that also preserve the traditions of honzen cuisine. All of them are examples of traditional culture that values ​​ritual and formality...

Korok with a swordKorok with a sword2025.12.03

Mochi Honzen 02

[Part 2] What is "Mochi Honzen" in Ichinoseki and Hiraizumi? | Over 300 varieties! A diverse cuisine...

There are over 300 varieties! Examples of "Cooking Mochi" variations As for the "Cooking Mochi" that is placed at the back left of the Mochi Honzen set, you generally cannot have a refill...

Korok with a swordKorok with a sword2025.12.02

Mochi Honzen 01

[Part 1] What is Ichinoseki and Hiraizumi's "Mochi Honzen"? | Honzen cuisine made entirely from mochi

As symbolized by the word "omotenashi," deep consideration and meticulous consideration for others and guests is known as one of the virtues that characterizes Japanese culture.

Korok with a swordKorok with a sword2025.12.01

Dance of Ennen "Young Woman and Priest"

What is Ennen, a precious performing art that only a few remain in the modern era? | Mōtsu-ji Temple's Ennen Dance [...

"Ennen" is a term that may not be familiar to most people. It is a performing art that was performed at temples from the mid-Heian period, but gradually declined around the Muromachi period, and is said to have almost completely disappeared by the Edo period.

AoiwaAoiwa2025.11.29

Enjoy a relaxing boat ride on the Geibikei Gorge, Japan's northernmost boat trip! [Ichinoseki City, Iwate Prefecture]

The Geibikei Gorge boat ride in Higashiyama-cho, Ichinoseki City, is a leisurely boat ride on the surface of the river that flows slowly through a valley lined with towering rock walls. From the departure point to the dock upstream...

Daiwa ConsilioDaiwa Consilio2025.11.26

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