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Iwate Prefecture

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We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

Morioka Liquor Stores: Enjoying a Kakuuchi Drink! 2026 Edition [Morioka City, Iwate Prefecture]

In the past, when sake was sold by weight at liquor stores, there was a system where you could drink the sake you purchased directly in the store, along with snacks such as canned goods sold in the store.

DaiwaConsilioDaiwaConsilio2026.02.05

"Curry in Morioka!" (Part 2) 3 Spicy Authentic Indian Curry Restaurants Popular with Locals...

We'll introduce three popular restaurants serving authentic Indian curry, which is a little different from the Japanese-style curry we introduced in the first part, and is spicier than other popular restaurants. Please note that the prices in this article are for 2...

DaiwaConsilioDaiwaConsilio2026.02.02

"Curry in Morioka!" (Part 1) 3 Curry Restaurants, from Long-established Restaurants Loved by Locals to Up-and-Coming Restaurants...

Curry rice is a familiar dish that is almost always on the menu of any restaurant. Throughout Japan, there are many restaurants serving delicious curry, including specialty shops, set meal restaurants, soba restaurants, and coffee shops.

DaiwaConsilioDaiwaConsilio2026.01.29

Warm hittsumi is delicious in Morioka's harsh winter! A simple-tasting hittsumi that will warm your body...

In the northern Tohoku region, including Morioka City in Iwate Prefecture, a cold seasonal wind called "Yamase" blows in the summer, often causing cold damage and poor rice harvests. As a result, people began to cultivate tuna as an alternative staple food to rice.

DaiwaConsilioDaiwaConsilio2026.01.26

A stone slab engraved with the three goddesses at Kamitsari Shrine

The legend of the goddesses of the three mountains of Tono and the "Kamitsaya Shrine" where the three goddesses are said to have separated [Iwate Prefecture]...

Tono City in Iwate Prefecture is famous as a land of folklore. It is famous for being a place where many legends, such as kappa and zashiki warashi, still live on to this day. One of the legends passed down in Tono is the "Legend of the Three Mountains of Tono and the Three Goddesses.".

AoiwaAoiwa2026.01.15

Morioka Illumination Bright, which colors the winter nights of Morioka, is back again this season...

This winter, Morioka Illumination Bright has begun, illuminating the bitterly cold winter nights of Morioka with gentle, warm lights. This event follows on from Morioka Snow Red, which ended at the end of 2022.

DaiwaConsilioDaiwaConsilio2026.01.13

Morioka's soul food, "Jajamen," recommended by locals: 3 restaurants! [Iwa...

Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.

DaiwaConsilioDaiwaConsilio2025.12.26

A tour of the local ramen in the six Tohoku prefectures! A beloved ramen shop in Morioka, one of the prefecture's most competitive ramen areas...

According to the Ministry of Internal Affairs and Communications' household survey, Morioka City ranked first in the nation for the amount of Chinese noodle purchases by households for four consecutive years from 2021 to 2024. Morioka City, where Chinese noodles are eaten a lot at home...

DaiwaConsilioDaiwaConsilio2025.12.24

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

DaiwaConsilioDaiwaConsilio2025.12.17

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