About Tono, the Village of Mysterious Things Tono City in Iwate Prefecture has long been known as a "treasure trove of mysterious things." The widespread popularity of the folklorist Kunio Yanagita's famous book, "The Tales of Tono" (1909), led to the...
Miyazawa Kenji was born in Hanamaki, Iwate Prefecture in 1896. His works vividly reflect the mountains, rivers, and seasonal beauty of his hometown. The scenery he saw in his daily life and the details of daily life...
Morioka Castle, once the political center of the Morioka Domain and now beloved by its citizens as a symbol of Morioka and a place of relaxation, is a rare stone-walled castle in the Tohoku region, where most castles are primarily earthen ramparts.
Daiwa Consilio
Hanamaki City and Oshu City in Iwate Prefecture are towns associated with Shohei Ohtani, the two-way hero who is active on the world stage. While seeing Ohtani on television and in the newspapers may seem like a distant figure, a visit to his hometown reveals...
Located near the heart of Morioka, Natayacho is an area with a tranquility that seems to be a step back from the hustle and bustle of modern times. Just enter one street with a car, and the sky flows...
Summer in Tohoku is definitely a great place to have festivals! We'll be introducing all the dates for the 2025 event, the Tohoku Six Great Festival, a major event that both locals and tourists can enjoy, and will be held by the locals...
In central Iwate Prefecture, between Morioka City and Oshu City, there are roadside stations dotted with uniquely flavored local soft serve ice cream. There are also stations with museums showcasing the Nanbu Toji brewers, and abandoned...
Daiwa Consilio
The local soft serve ice cream in the roadside station in southern Iwate Prefecture is characterized by many of the "orthodox" types that compete with the delicious local milk flavor, and many of the flavors of fragrant sesame seeds. This article...
Daiwa Consilio
Every June, a festival that can be considered a tradition in early summer in Iwate Prefecture is held in Takizawa and Morioka. In some areas, this festival is sometimes called "the cutest festival in Japan" and is called "Chi...
Aoiwa
Hachimantai, which spans Iwate and Akita prefectures, is a mountainous region with a gentle mountain profile at an altitude of 1,614 meters, and is an area rich in nature, making it one of Japan's 100 most famous mountains. Towada Hachi...
