
Life-sized papier-mâché kokeshi dolls parade! The annual "National Kokeshi Festival" [Miyagi Prefecture]
The "National Kokeshi Festival" is held annually in early September at Naruko Onsen in Osaki City, Miyagi Prefecture. Traditional kokeshi dolls from all over Tohoku gather in one place, featuring demonstrations of doll making by artisans, exhibitions and sales, competitions, painting demonstrations, and more...

Who are the Four Heavenly Kings of Yokote Yakisoba? We tried the Yokote yakisoba from the four restaurants that made it to the final of the Four Heavenly Kings! [Yokote City, Akita Prefecture]
Yokote Yakisoba, a B-grade gourmet dish from Yokote City, Akita Prefecture, which gained attention after winning the B1 Grand Prix, was created as a new dish to replace Okonomiyaki, which helped alleviate the post-war food shortage. In Yokote, "...
[Part 2] The Pickling Culture of the Six Tohoku Prefectures to Survive the Harsh Winter | The History of Salt Production Areas and the Emergence of Pickles in Tohoku
Essential for pickles! Where does salt come from and how is it obtained in the Tohoku region? In the Tohoku region, the technique of pickling vegetables, a vital source of nutrition, has developed remarkably well as a way to survive the long, harsh winters...

[Part 2] The Pickling Culture of the Six Tohoku Prefectures to Survive the Harsh Winter | Miyagi, Yamagata, and Fukushima
This is the second installment of our special feature on pickles from the Tohoku region, focusing on Miyagi, Yamagata, and Fukushima prefectures. Pickles are one of the dishes that clearly reflect regional characteristics, but their history isn't necessarily all from ancient times. ...
[Part 1] The Pickling Culture of the Six Tohoku Prefectures to Survive the Harsh Winter | Aomori, Iwate, and Akita Edition
Japan is said to be one of the world's leading countries in the use of fermented foods. It's no exaggeration to say that its food culture wouldn't exist without the power of fermentation, including soy sauce and miso, which are indispensable seasonings in Japanese cuisine.
Festivals and events in Tohoku
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Life-sized papier-mâché kokeshi dolls parade! The annual "National Kokeshi Festival" [Miyagi Prefecture]

Neputa festivals aren't just in Hirosaki! We'll introduce the differences and attractions of Kuroishi, Hirakawa, and other cities!

Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River

Hinoemata Kabuki | Traditional village kabuki passed down in the secluded area of Oku-Aizu [Hinoemata Village, Fukushima Prefecture]

Photo report of the Hyakushika Grand Dance (May 4, 2026: Esashi Jinku Festival) [Oshu City, Iwate Prefecture]

Aizu Higan Shishi | A folk performance from the Aizu region, danced during the spring equinox [Fukushima Prefecture]
Tohoku Mystery
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[The Legend of the Three Lakes of Northern Tohoku: Part 2] Side stories passed down in various regions flesh out the story

The Chagu Chagu Umakko is a traditional early summer event in Iwate, a grand procession of farm horses dressed in gorgeous harnesses!

[Ten'ei Village, Fukushima Prefecture] Two thatched-roof hot spring inns. "Iwase Yumoto Onsen" full of nostalgic charm

Shirase Antarctic Expedition Memorial Museum: A museum that preserves the footsteps of Antarctic explorer Nobu Shirase [Nikaho City, Akita Prefecture]

Neputa festivals aren't just in Hirosaki! We'll introduce the differences and attractions of Kuroishi, Hirakawa, and other cities!
Things from Tohoku
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[Yamagata Prefecture] Buy Cherries Here! 3 Recommended Direct Sales Stores Selected by Locals and How to Identify Delicious Cherries

The only place in Japan where you can enjoy delicious miso, soy sauce, and other seasonings made with hot spring heat! [Owani Town, Aomori Prefecture]

Yamagata Prefecture: Did the famous Japanese sweet "Noshiume" have its roots in a tonic?

A textile born from the charm of nature! Try wearing Yonezawa Tsumugi! [Yamagata Prefecture]



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