

Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River
Yamagata Prefecture has long been blessed by the Mogami River. However, nature, while providing blessings, also brings unavoidable disasters. In Yamagata Prefecture, along the Mogami River basin...

A large guardian deity imbued with wishes for good health and protection from illness. What is this "doll" that wards off evil? [Tamura City, Fukushima Prefecture]
A large doll, about 4 meters tall. In Tamura City, Fukushima Prefecture, there is a god known as "O-ningyo-sama" (Doll God), a guardian deity that has been passed down for generations. It is characterized by its piercing gaze and outstretched sword, and is believed to ward off disease and disaster from the region...

"Sanuki," "Hakata," and "Inaniwa": Three must-try brand udon noodles in Morioka! [Morioka City, Iwate Prefecture]
Among the various regional udon varieties found throughout Japan, there are some that are nationally famous and known as "brand udon." Examples include Sanuki udon from Kagawa Prefecture and Hakushin udon from Fukuoka Prefecture, considered the birthplace of udon in Japan...

Three beloved local "onigiri specialty shops"! We've carefully selected these fantastic establishments that will make your weekday lunches and leisure time absolutely wonderful [Koriyama City, Fukushima Prefecture]
Where there's delicious rice, there's bound to be delicious onigiri (rice balls). In Koriyama City, central Fukushima Prefecture, a major rice-producing region, there are many unique onigiri specialty shops. Freshly cooked rice...

Sasano Ittobori and Otaka Poppo | Wood carving techniques and local toys born in Yonezawa [Yonezawa City, Yamagata Prefecture]
What is Sasano Ittobori? Sasano Ittobori is a wood carving technique that has been traditionally passed down among farmers in the Sasano district of Yonezawa City, Yamagata Prefecture. According to local tradition, it dates back to 806 (Daido 1)...

[FY2026 Edition] Summary of Bear Sighting Information and Local Government Primary Information Websites/Services for the Six Tohoku Prefectures
Bear sightings are increasing nationwide year after year. In particular, sightings are increasing even in urban areas in the Tohoku region, making the situation one cannot afford to be complacent about. It's unclear what will happen in the future, but...
Summer in Tohoku
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[Yamagata Prefecture] Does Yamagata have the secret to surviving the hot summer? We take a closer look at Yamagata's "chilled food culture."

[Miyagi] Enjoy seasonal flower fields from spring to autumn! 3 recommended spots

[Daisen City, Akita Prefecture] Omagari Fireworks is one of the "Three Greatest Fireworks Festivals in Japan"! Enjoy the works of fireworks makers who put their reputations on the line

[2024 Event Information] The Sendai Tanabata Festival will feature gorgeous Tanabata decorations that will light up the city!

[2024 Event Information] Red flowers dance across the city! "Hanagasa Festival" in Yamagata City, Yamagata Prefecture

[Morioka City, Iwate Prefecture] What is the history and types of Morioka Sansa Odori? The impressive Guinness World Record-holding Taiko Parade!
Festivals and events in Tohoku
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Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River

Hinoemata Kabuki | Traditional village kabuki passed down in the secluded area of Oku-Aizu [Hinoemata Village, Fukushima Prefecture]

Photo report of the Hyakushika Grand Dance (May 4, 2026: Esashi Jinku Festival) [Oshu City, Iwate Prefecture]

Aizu Higan Shishi | A folk performance from the Aizu region, danced during the spring equinox [Fukushima Prefecture]

Hote Festival | A fire-prevention ritual with over 300 years of history held at Shiogama Shrine [Shiogama City, Miyagi Prefecture]

Dainichido Bugaku, a UNESCO Intangible Cultural Heritage with a history of approximately 1,300 years | On-site report on the 2026 dedication ceremony
Tohoku Mystery
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How did the traditional craft "Akabeko" come about? Exploring its origins and history! [Fukushima Prefecture]

[Recommended Autumn Festivals: Fukushima Edition] Autumn in Fukushima is all about warrior processions and fighting festivals!

Who was Princess Aiko? Tracing her path to becoming Date Masamune's wise wife [Fukushima Prefecture]

Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River

Learn about the meaning and painting of the Aizu local toy "Akabeko" as a lucky charm [Fukushima Prefecture]
Things from Tohoku
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Top 10 wineries in Iwate Prefecture! Rich Japanese wines brewed by unique wineries!

Hachimanuma – One of Japan's three major horses, a local lucky toy passed down in the southern horse-breeding areas [Hachinohe City, Aomori Prefecture]

What is the traditional food "Iburigakko"? Great for snacks and dinner! [Akita Prefecture]

From north to south! 7 local natto varieties from Miyagi Prefecture that you can buy at supermarkets! [Miyagi Prefecture]






















