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Tohoku things

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How about trying Bandai Mame for Setsubun? Introducing the nostalgic bean snack that can be enjoyed by both children and adults...

Setsubun is a festival held in the bitterly cold month of February. Many people probably have childhood memories of throwing beans energetically, chanting "Oni wa soto, fuku wa uchi" ("Demons out, good fortune in"). After throwing the beans with all their might...

Haruka HashimotoHaruka Hashimoto2026.01.22

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

If you're looking for souvenirs, don't miss these! 3 Japanese sweets that will make you look like a connoisseur: Part 2 [Fukuoka...

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2025.12.09

Did you know? Fukushima is constantly creating new local specialties! 3 recommendations [Fukushima Prefecture]

Tohoku is full of delicious foods! Fukushima Prefecture also has many delicious foods, such as peaches and sake, that can be proudly presented both nationally and internationally. While these classic specialties are wonderful, there are also many unique foods...

Haruka HashimotoHaruka Hashimoto2025.11.19

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

Iwate's traditional crafts, "Nambu Ironware" and "Nambu Sakiori" - evolving from "old" to "new"...

Forging hot iron and weaving together torn cloth—the crafts born from the everyday life of Iwate are imbued with the wisdom and prayers of the people. Now, these crafts intertwine with the sensibilities of contemporary art, creating new...

RyokoRyoko2025.10.06

Super interesting! Tare de Matsumoto, a premium yakiniku sauce, taste review [Fukushima Prefecture]...

R Artisan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture, is a signboard company that handles outdoor advertising. However, this company has another surprising side to it. That is, Matsumoto...

Haruka HashimotoHaruka Hashimoto2025.09.22

Let's go see the natural Akita cedars [2] A forest of natural Akita cedars with giant trees over 200 years old

In "Let's go see natural Akita cedars" [1], we introduced some representative old Akita cedar trees and the natural forests where they grow. Here, you can enjoy a leisurely walk along well-maintained trails...

NORIJUNNORIJUN2025.09.16

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