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Local cuisine

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Warm hittsumi is delicious in Morioka's harsh winter! A simple-tasting hittsumi that will warm your body...

In the northern Tohoku region, including Morioka City in Iwate Prefecture, a cold seasonal wind called "Yamase" blows in the summer, often causing cold damage and poor rice harvests. As a result, people began to cultivate tuna as an alternative staple food to rice.

DaiwaConsilioDaiwaConsilio2026.01.26

New Year's cuisine

New Year's Cuisine in the Tohoku Region | Preserved Foods for Festivities Developed by Heavy Snowfall

When most people think of New Year's, they probably think of sumptuous meals. However, in the Tohoku region, which is particularly prone to heavy snowfall, New Year's meals are more than just "luxurious.".

NEFT Editorial DepartmentNEFT Editorial Department2025.12.30

What to eat during New Year's? Local New Year's dishes that reflect history and culture are popular...

New Year's cuisine has evolved in unique ways across Japan. The New Year's cuisine of Fukushima Prefecture in the Tohoku region has also evolved to reflect the history and culture of the region. Famous local dishes include squid and carrots and kozuyu...

Haruka HashimotoHaruka Hashimoto2025.12.22

New Year in Aomori is a cod New Year! What are the cod dishes that are essential for the prefecture's residents?

Cod is synonymous with New Year's in Aomori. The steaming aroma of jappa soup and the rich flavor of cod milt evoke memories of winter dining in Aomori. While cod-filled meals are rarely seen outside the prefecture, they have long been an essential part of Aomori's cuisine.

Hana OdagiriHana Odagiri2025.12.19

Mochi Honzen 03

[Part 2] What is Mochi Honzen in Ichinoseki and Hiraizumi? | Other Honzen dishes and Mochi Honzen...

Examples of Honzen Cuisine That Preserve the Traditions of Honzen Cuisine While slightly off topic from the topic of mochi honzen cuisine itself, here are three examples that also preserve the traditions of honzen cuisine. All of them are examples of traditional culture that values ​​ritual and formality...

Korok with a swordKorok with a sword2025.12.03

Mochi Honzen 02

[Part 2] What is "Mochi Honzen" in Ichinoseki and Hiraizumi? | Over 300 varieties! A diverse cuisine...

There are over 300 varieties! Examples of "Cooking Mochi" variations As for the "Cooking Mochi" that is placed at the back left of the Mochi Honzen set, you generally cannot have a refill...

Korok with a swordKorok with a sword2025.12.02

Mochi Honzen 01

[Part 1] What is Ichinoseki and Hiraizumi's "Mochi Honzen"? | Honzen cuisine made entirely from mochi

As symbolized by the word "omotenashi," deep consideration and meticulous consideration for others and guests is known as one of the virtues that characterizes Japanese culture.

Korok with a swordKorok with a sword2025.12.01

Enjoy the gourmet food at this station! Packed with Akita's deliciousness...

A wide variety of restaurants are open in "Poporo Road," a free passageway connecting the east and west sides of JR Akita Station, and the station building "Topico," which are directly connected to the ticket gates. From national fast food chains to stylish restaurants...

DaiwaConsilioDaiwaConsilio2025.11.27

Did you know? Fukushima is constantly creating new local specialties! 3 recommendations [Fukushima Prefecture]

Tohoku is full of delicious foods! Fukushima Prefecture also has many delicious foods, such as peaches and sake, that can be proudly presented both nationally and internationally. While these classic specialties are wonderful, there are also many unique foods...

Haruka HashimotoHaruka Hashimoto2025.11.19

Have you heard of Apios? Introducing the nutritious superfood grown in Aomori

A small potato called "Apios" can be found at farm shops in Aomori. It looks similar to a potato, but it's actually a legume and is so nutritious it's been called a "superfood." This time, we'll be introducing Apios...

Hana OdagiriHana Odagiri2025.11.10

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