Does the name sound similar to a nationwide favorite? Furukawa's specialty, "Papa's Favorite" (Miyagi Prefecture)

When you think of delicious and versatile mixed rice crackers that are great as a snack with alcohol or for children, what product name comes to mind?

Many people probably think of a name like "XX Favorite," but there is a hidden, exquisite sweet with a similar name in Osaki City, northwestern Miyagi Prefecture

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What does dad like?

Papa Gonomiis a type of mixed rice cracker and senbei snack made primarily from rice, mixed with peanuts, small horse mackerel, and other ingredients. It's a well-known souvenir from Furukawa City (now Osaki City), Miyagi Prefecture.

Originally, it was only sold in the area around Furukawa City (now Osaki City) and was rarely seen in other parts of the prefecture, making it more of a souvenir item, but now it can be purchased online from all over the country

A pioneer of mixed arare, all the arare are baked without oil. What also catches the eye is that they use tall small horse mackerel instead of the thin fish (such as sardines) that are usually used in almond fish

The manufacturer is Matsukura Co., Ltd. in Osaki City

based in Osaki City that manufactures and sells rice crackers and bean snacksMatsukura Co., Ltd., a company. It is a long-established company with a history of over 70 years since its founding in 1951.

They started selling mixed rice crackers in 1954, and the name "Papa no Minori" came into use in 1960. So "Papa no Minori" itself is a long-selling product with a long history. The name was coined by the company's founder, Akira Matsukura, who used the unfamiliar keyword "Papa" to promote the product during the war, when the effects of the ban on English were still lingering

High in nutritional value and offering a variety of flavors and textures to enjoy at once, it has been popular as a snack or appetizer since its inception and is now a flagship product of Matsukura. The sign at Matsukura's store in Osaki City"Furukawa Specialty Papa's Favorite"even features the words

As you can see below, the Google Maps listing is"Matsukura, the favorite of dads," and the official website URLpapagonomi.com, which conveys that this is a product they want to promote more than the company name!

Matsukura Co., Ltd. <Information>

• Name: Daddy's Favorite Matsukura
• Address: 4-6 Furukawa Maedacho, Osaki City, Miyagi Prefecture, 989-6172
• Phone number: 0229-22-0259
• Official URL:https://www.papagonomi.com/

Google Map

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Is there a song that Dad likes?

A family pack of eight bags of "Dad's Favorites" is sold in souvenir shops. If you look at the back of this product..

There's something like sheet music in the upper left..

That's right. There are original songs that Dad likes

Actually, this was the jingle for a "Dad's Favorite" commercial that aired in 1969. At the time,"Dad's favorite that even Mom will love"was popular and became beloved across generations.

The song was produced by Dentsu, and a flexi disc was even made and distributed for free in Furukawa (now Osaki City) at the time of broadcast. What kind of song is it? It's also available on Matsukura's official YouTube channel, along with a video reminiscent of the time

This song is sure to stick in your mind with its nostalgic feel reminiscent of the Showa era and its light-hearted rhythm!

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summary

"Papa's Favorite" is a hidden gem from Miyagi Prefecture

It seems that from 2022, it will also be available at kiosks inside the Shinkansen ticket gates at Sendai Station, so it's recommended as a unique souvenir from Miyagi Prefecture, or as a snack or appetizer to enjoy on the Shinkansen after a business trip or trip!

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