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The Zaimokucho Market is held in Zaimokucho, Morioka City. It is held every year on Saturdays between April and November. Over 100 stalls line the approximately 430m shopping street. It is a pedestrian-only paradise and is bustling with people. It is truly a Morioka specialty market. There is a wide variety of gourmet food, including local beer and prepared foods. You can get fresh vegetables and fruits at low prices. It is a lively market that is popular with tourists
What does the "yo" in Zaimokucho Yoichi mean?
The Zaimokucho Market was originally planned to promote the development of the shopping district
It has a long history, having begun in 1974. The "yo" in Yoichi has many different meanings. For example, "man" means "variety," "yo" means "so many that there is more than enough," "ryo" means "providing good products," "yo" means "giving" to customers, and "ki" means "satisfying and making them happy." The "yo" in this series contains many different meanings. Zaimokucho Yoichi has been held for over 40 years and has been loved by the people of Morioka. Now, it attracts many visitors from outside the prefecture
Zaimokucho Market is lined with a wide variety of shops
Compared to the past, Zaimokucho Yoichi now has many more stalls lined up
In addition to restaurants, there are shops selling fresh fish, vegetables, sweets, recycled goods, and more. This makes it a market that can be enjoyed by people of all ages and genders. There is a unique atmosphere that has been cultivated over many years. Many people love the atmosphere that can only be found at Zaimokucho Market
The most popular is the craft beer from Baeren Brewery
Every Saturday from spring to autumn, traffic restrictions are put in place on the street at 3 p.m., and shop staff rush to prepare accordingly. Shops open in just 10 minutes. Popular shops quickly become packed with people. Particularly popular is the craft beer from Baeren Brewery, a brewery representing Iwate
Many people also come to buy meat and cheese from the smoked meat shop Velvo. Many also enjoy Japanese sweets from Yamazen, a long-established store in Zaimokucho. By 4 p.m., the streets are packed with people
Baeren Brewery uses brewing equipment imported from Germany. They brew beer using methods adapted from Europe. In 2015, they won the grand prize at the "Japanese Craft Beer We Want to Share with the World" contest. At Zaimokucho Yoichi, you can enjoy Baeren Brewery beer at a great price. This place in particular sees long lines forming as soon as it opens
INFORMATION
name
Timber town city
address
7-38 Zaimokucho, Morioka City, Iwate Prefecture, 020-0063
A web writer who loves sightseeing. He is dedicated to exploring local gourmet food. Recently, I've been researching famous Japanese sweets shops such as manju and dango. Going around the basements of department stores is my daily routine.
![b70838873756b6649ca766038b92d911_m](https://jp.neft.asia/wp-content/uploads/2017/08/b70838873756b6649ca766038b92d911_m-150x150.png.webp ""Higashiya Main Store" is a long-established store that originated in Wankosoba! Summer-only salad soba is also popular! [Morioka City, Iwate Prefecture]")
