
[Iwate Prefecture] Japanese-flavored soft serve ice cream from the southern part of the Sanriku coast! Why are the soft serve ice cream eaten at roadside stations so delicious?
table of contents
- 1 [Roadside Station Yamada] Is it sweet and salty? Soft cream with soy sauce poured on Oisuta! (Yamada Town, Shimohei-gun: National Route 45)
- 2 [Roadside Station Funakoshi] Food? Sweets? A surprising encounter! Soft-serve ice cream made with "Azukibatto," a local dish you can enjoy at Igubesu!
- 3 [Kamaishi Sennin Pass Roadside Station] Its nickname is certainly true! Caramel-flavored Kamaishi soy sauce soft serve ice cream! (Koshi-cho, Kamaishi City: National Route 283)
- 4 [Roadside Station Sanriku] I've never heard of it! Japan's first soft-served persimmon ice cream made with local persimmons! (Sanriku-cho, Ofunato City: National Route 45)
- 5 [Takada Matsubara Roadside Station] A coffee soft cream served by Iwate's first Sunaba Coffee! (Kesencho, Rikuzentakata City: National Route 45)
- 6 summary
The scenic rias coastline is located in the south of Miyako City on the Sanriku coast, and it has long been considered a good fishing spot offshore, and the seafood can be enjoyed and purchased at roadside stations, making it a great place for many locals to visit.
Roadside stations in this area were destroyed by the tsunami of the Great East Japan Earthquake or moved to reconstruction, but both stations spare no effort to attract customers and contribute to the revitalization of the area.
One of the attractions of the area is " Local Soft Serves ", but in this area, traditional ingredients and local cuisine are used, and its Japanese style taste is popular.
The prices listed in the article are as of the end of May 2025.
Roadside Station Soft Cream Series
- Near Morioka City, Iwate Prefecture
- Northern Iwate Prefecture Edition
- Northern Sanriku Coast, Iwate Prefecture Edition
【Roadside Station Yamada] Is it sweet and salty? Soft cream with soy sauce poured on Oisuta! (Yamada Town, Shimohei-gun: National Route 45)

This new roadside station relocated and opened on July 23, 2023, and the previous facility has been renovated and reopened as Roadside Station Funakoshi

The direct-producing store " Oy Store " is about four times larger than the previous roadside station, and is lined with a wide selection of takeout and gourmet food, as well as souvenirs from the Sanriku coast.
Incidentally , the nickname "Oista" comes from the oyster oysters "Oyester , and it also conveys the meaning of "come in here."
Yamada's soy sauce soft serve ice cream: 400 yen

At first glance, it looks like a normal, unconventional soft serve ice cream, but if you look closely, you can see Yamada's soy sauce stuck in the cream.

When you squeeze the dropper and pour soy sauce over a milky soft serve, the flavor of the soy sauce and the richness of the cream go well with the sweet and salty flavor that Japanese people love.

Another original software, " Amazon Cacao Soft Serve ," is also popular because of its rich chocolate flavor.
"Amazon Chef" Ota Tetsuo , and brings out the mellow flavor of Peruvian Amazon cacao.
Restaurant seafood dishes and shrimp tempura musubi with large shrimp tempura

If you have time, we recommend that you try a variety of seafood dishes at Umipuk

For take-out, we recommend bento boxes and rice balls from the direct producer store Oy Store, and the shrimp tempura , which is especially popular with large shrimp tempura, is both delicious and full of flavor.
Roadside Station Yamada Oista <Information>
- Facility name: Roadside Station Yamada Oisuta
- Location: 111-2 Yamada No. 2 Land Discount, Yamada-cho, Shimohei-gun, Iwate Prefecture
- Phone number: 0193-65-6631
- Opening Hours: Restaurant Umipuk 11:00-17:30 (LO16:30)
- Opening hours: Oy Store, direct sales store, 9:00-18:00 (takeout until 4:30pm)
- Closed: January 1st
- URL: Roadside Station Yamada Oista Official Website
GOOGLE MAP
【Roadside Station Funakoshi] Food? Sweets? A surprising encounter! Soft-serve ice cream made with "Azukibatto," a local dish you can enjoy at Igubesu!

"Igubesu" is a dialect of this region, meaning "Let's go .
This facility was the previous " road station Yamada ," and at the time of the earthquake it played a logistical support supply base in the reconstruction of Yamada Town.

After the roadside station Yamada moved, it was called Fureai Park Yamada it has been revived as a roadside station again as Roadside station Funakoshi Igubesu
Azuki Batto Soft Serves: 450 yen

Under the soft serve ice cream, the deep sweetness of black syrup, fragrant kinako, and sweetly boiled " Azumabatto ," which can be mixed to enjoy a variety of flavors.
" Battou " is like a short udon noodles, and Kai's specialty " Hotou " has been transformed into a local dish, giving you a sense of connection between the Nanbu family and Kai.
The soft serve ice cream is well combined with the sweetness of the black syrup, and the fragrant flour blends in. The sweetness of the azuki beans at the bottom of the cup and the light saltiness of the "battou" change the flavor, making it a masterpiece that you won't get bored of, no matter how much you eat.
Please note that the cafeteria that serves soft serve ice cream is until 4:30pm.
Pumpkin Donut: 120 yen (1 bottle)

Pumpkin Donut in the cafeteria has a delicious, natural sweetness of pumpkin spreads in your mouth, and you can pick it up with one hand, making it a great snack for a drive.
sells local sweets with a simple taste, such as Azumabebatto " and " Mamesuttogi , which are included in the software
Roadside Station Funakoshi Igubesu <Information>
- Facility name: Roadside Station Funakoshi Igubesu
- Location: 141 Funakoshi No. 6th Land Discount, Yamada-cho, Shimohei-gun, Iwate Prefecture
- Phone number: 0193-89-7025
- Opening hours: Dining room 10:00-16:30 (From November to March, 16:00, 30 minutes before LOW)
- Opening hours: Shop 9:00-18:00
- Closed: No mention
- URL: Roadside Station Funakoshi Igubesu Official Website
GOOGLE MAP
【Roadside Station Kamaishi Sennin Pass] Its nickname is certainly true! Caramel-flavored Kamaishi soy sauce soft serve ice cream! (Koshi-cho, Kamaishi City: National Route 283)

It is located near the Kamaishi Sennin Pass IC on the Kamaishi Expressway, the west gateway to enter Kamaishi city from Tono, and is nicknamed The Ayu-Ryuuu Stream and Kasshi Kakino Sato

Although it is far from the city of Kamaishi, many people always visit it as a SA or PA just before entering the Kamaishi Expressway, or as a base for sightseeing in Sennin Pass.
Kamaishi Fujiyasu Soy Sauce Soft Serve: 400 yen

This soft serve ice cream is kneaded with soy sauce from Fujiyabujo, which has been loved by the citizens in Kamaishi, and has been kneaded as a secret ingredient, giving it a caramel-like aroma.
It has a creamy texture that is easy to beat, and the flavor of the soy sauce remains in the aftertaste, and the balance between sweetness and saltiness is exquisite, so you won't get bored of it.

Another original software, Koshi persimmon soft serve ice cream was also on sale. Soft serve ice cream and ramen will be sold at the cafeteria from 9:30 (until 4:00 p.m.).
When it comes to Kamaishi's specialty, Kamaishi ramen is the best!

The roadside station cafeteria has a slightly small eat-in space, where you can enjoy a relaxing taste of Kamaishi ramen, one of Iwate Prefecture's most representative local ramen.

Kamaishi Ramen is a ramen that has been loved and nurtured in the iron town, and is characterized by its stiff, extremely fine curly noodles and a light, transparent amber-colored soy sauce-flavored soup.
Roadside Station Kamaishi Sennin Pass <Information>
- Facility name: Roadside Station Kamaishi Sennin Pass
- Address: 155-4 Koshicho, Kamaishi City, Iwate Prefecture, 026-0055
- Phone number: 0193-27-8530
- Opening hours: Shop 9:00-18:00
- Opening hours: Dining room 9:00-16:00
- Closed: December 31st to January 1st
- URL: Roadside Station Kamaishi Sennin Pass Official Facebook
- URL: Roadside Station Official Website (Roadside Station Kamaishi Sennin Pass introduction page)
GOOGLE MAP
【Roadside Station Sanriku: I've never heard of it! Japan's first soft-served persimmon ice cream made with local persimmons! (Sanriku-cho, Ofunato City: National Route 45)

The area's former Sanriku Town before it merged with Ofunato City is lined with fresh seafood, seafood and agricultural processed products, as well as many famous sweets from around Sanriku.

In addition, there are many aquariums filled with live fish and abalone, and this roadside station is particularly focused on selling seafood.

There is also a blue isomer vending machine on the premises, which makes it a concern that some tourists may mistakenly buy it for a souvenir.
Persimmon soft serve ice cream: 400 yen

of the local specialty, Koeda Persimmon, which has no seeds, is very tasty, with a natural sweetness that gives a refreshing aftertaste, and even people who don't like persimmons may be able to eat it tasty.
The texture of the tongue shows the fibrous properties of the persimmon fruit kneaded into the cream, and the aftertaste of the persimmon flavor remains in your mouth comfortably.
Recommended as a souvenir! Fresh seafood from Sanriku town

Large aquariums of lively seasonal seafood such as abalone, sea urchin, scallops, and squirts are also available, and there is also a wide selection of seafood processed products such as salmon roe and the highest in Japan's production.

There are also live, quick-frozen abalone, and people who visit from far away can send them out, allowing them to enjoy delicious seafood after they get home.
The restaurant also offers a menu that focuses on scallops and seaweed dishes.
Roadside Station Sanriku <Information>
- Facility name: Roadside Station Sanriku
- Location: 95-27 Koshikiriidododo, Sanrikucho, Ofunato, Iwate Prefecture
- Phone number: 0192-44-3241
- Opening Hours: Fast Food "Ginger Fire" 9:00-18:00
- Opening hours: Restaurant "Hamadoko" 11:00-16:00
- Opening hours: Shop 9:00-17:00
- No regular holiday
- URL: Roadside Station Sanriku Official Website (Sanriku Hometown Promotion Co., Ltd. Official Website)
GOOGLE MAP
【Roadside Station Takada Matsubara] A coffee soft serve ice cream provided by Iwate's first Sunaba Coffee! (Kesencho, Rikuzentakata City: National Route 45)

Tapic 45 which was destroyed by the tsunami of the Great East Japan Earthquake , and remains of earthquake remains, such as the miraculous Ipponmatsu, and is considered a symbol of prayer, sorrow and reconstruction.

Sunaba Coffee Takada Matsubara Branch which is only available outside of Tottori Prefecture , but this was achieved through support after the earthquake, and you can enjoy delicious coffee and sweets that are loved in Tottori Prefecture.
Coffee (coffee) soft serve ice cream: 530 yen

This soft serve ice cream has a slightly bitter, adult-like flavor, with a mildly sweet cream kneaded with a pleasant bitter coffee flavor and leaves a strong coffee flavor after melting in your mouth.

You can choose between a cup or corn, but we recommend corn because the cacao-flavored corn that comes with the coffee soft serve is fragrant and goes well with the fragrant coffee flavor.
The cocoa-offrared powder sprinkled on the finish also adds a nice accent.
There are many food courts with many treats, and our favorite is "Salted Sea Urchin Grilled"

The food court has two stores in its own way: Matsubara Shokudo, which mainly serves noodles, and Takata Nohan, which mainly serves seafood bowls, and a wide range of menus.
we highly recommend Salted Sea Urchin Nigiri , sold at Matsubara Shokudo

It's big, satisfying and rich in salted sea urchin, and when you chew it, the aroma of the sea urchin spreads throughout your mouth, making it an unforgettable and delicious dish.
Roadside Station Takada Matsubara <Information>
- Facility name: Roadside Station Takada Matsubara
- Location: Takada Matsubara Tsunami Reconstruction Memorial Park, 180 Dotekage, Kesen-cho, Rikuzentakata City, Iwate Prefecture
- Phone number: 019-22-28411
- Opening hours: Production Corner: 9:00-18:00 (winter opening hours: 9:00-17:00)
- Opening Hours: Sunab Coffee Takada Matsubara Branch 10:00-17:00 (LO 16:45)
- Opening Hours: Matsubara Shokudo 10:00-16:00 (LO15:30)
- Opening Hours: Takata's Meals 11:00-16:00 (LO15:30)
- No regular holiday
- URL: Roadside Station Takada Matsubara official website
GOOGLE MAP
summary
Many of the road stations along Iwate Prefecture are located near the Iwate Expressway ICs that were free of charge due to the recovery from the earthquake, and serve as SAs and PAs on the Expressway.
When you drive along these expressways, why not stop by and try out some delicious local soft serve ice cream and local gourmet food?