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Bin Don was released in 2018 as a new specialty of Miyako City, Iwate Prefecture . Mail order sales began in June 2020, and it quickly became popular nationwide after being featured in various media outlets.
This time, we will be introducing Bin Don!
What is Bin Don?
Bin Don is a new specialty of Miyako City, Iwate Prefecture, made by packing fresh seafood such as sea urchin, squid, octopus, abalone, salmon roe, and wakame seaweed from Sanriku Miyako into a special milk bottle-like bottle.
Iwate specialty "Raw sea urchin in a milk bottle"
"Raw sea urchin in a milk bottle" is a familiar item found in fish shops and supermarkets along the Sanriku coast of Iwate Prefecture .
When they stored sea urchins in a nearby milk bottle with seawater, the meat did not fall apart easily and looked beautiful, so it quickly became popular
It is said that Bin Don was inspired by this "raw sea urchin in a milk bottle."
combines three things: the "fun to see" of the colors of the ingredients visible through the glass of the milk bottle; the "fun to arrange" which requires just one last effort and allows you to freely add your own personal touches; and of course, the "deliciousness of the ingredients." It is the perfect souvenir or memento of your trip.
The seller is "Kawahide Seafood Wholesaler"
The seller, Kawahide Shoten (official name: Kawahide Co., Ltd.) , was founded in 1967 in Yamada Town, Iwate Prefecture as a seafood processing company specializing in seaweed. Currently, the company has factories in Hokkaido, Aomori, and Iwate prefectures, and produces a variety of seafood products from Hokkaido to the Sanriku coast.
The lineup of Bin Don is so diverse in terms of the types of ingredients and their combinations that it's hard to choose lol
are 21 varieties listed here . They also have a limited-time Bin Don with Miyako hairy crab on sale, and the evolution of the product shows no signs of slowing down!
Bottle Don lineup
You can choose based on the color of the souvenir, the ingredients you want to eat, or the price. It's fun to see how your souvenir choices can come out in a unique way!
I actually tried it!
I got and tried this time the scallop, squid, and salmon donburi in a jar .
The orange of the salmon, the white of the squid and scallops, and the green of the wakame seaweed are layered like a mille-feuille, creating a truly beautiful dish. It really does look great!
Bottled Don (scallop, squid, salmon)
By the way, I bought it at Fujisaki Department Store in Sendai, Miyagi Prefecture . I discovered that they have a stall and are selling it at a regularly held event, so I bought it.
Bottled Don (after serving)
This is after it was plated. It was decorated with lots of green onions and wasabi!
The taste is undeniable. It's delicious! The seasoning is strong, so there's no need to add soy sauce or anything else. I ate it as is. It was all in no time
If I had to say something, it might be that the volume is a little lacking
In such cases, mixing two bottles of different ingredients will result in a wide variety of ingredients and a voluminous dish, which may bring you the ultimate happiness...
I finished it so quickly that I don't even remember eating it. I'll definitely buy it again if I have the chance!
summary
Sanriku Miyako's new specialty, Bin Don, one of the great things about it is that it has a long shelf life of 365 days
There are many restaurants in Miyako City where you can eat Bin Don, so you can enjoy it locally when you travel, or you can order it online as it is available for purchase on the official website as well as various other online shopping sites
This is a dish that you should definitely try!
TikTok videos
@neft_tohoku I tried "Bin Don," a new specialty of Miyako City, Iwate Prefecture. It's frozen and has a shelf life of almost a year from the date of manufacture, making it the perfect souvenir! #IwatePrefecture #MiyakoCity#BinDon♬ Coketime
Traveling around the Tohoku region, I enjoy drinking delicious sake and exploring the local history, traditions, and customs. I write articles based on my interests. I'm currently interested in folk performing arts, local toys, and folk beliefs.
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