The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]

launched in 2018 as a new specialty of Miyako City, Iwate Prefecture,"Bin-don,"became a nationwide sensation after mail-order sales began in June 2020 and it was featured in various media outlets.

This time, we will be introducing Bin Don!

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What is Bin Don?

Bin-donis a new specialty of Miyako City, Iwate Prefecture, featuring fresh seafood such as sea urchin, squid, octopus, abalone, salmon roe, and seaweed packed into special milk bottle-style containers.

A familiar item found in fish shops and supermarkets along the Sanriku coast of Iwate Prefecture:"Fresh sea urchin in a milk bottle.

When they stored sea urchins in a nearby milk bottle with seawater, the meat did not fall apart easily and looked beautiful, so it quickly became popular

It is said that Bin Don was inspired by this "raw sea urchin in a milk bottle."

of seeing the colorful ingredients visible through the glass of a milk bottlethe visual enjoyment, the fun of arranging it yourself with just a final step, and"Bottle Donburi" offersof coursethe deliciousness of the ingredients. It's the perfect souvenir or memento of your trip.

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The seller is "Kawahide Seafood Wholesaler"

The distributor,Kawahide Shoten (official name: Kawahide Co., Ltd.), was founded in 1967 in Yamada Town, Iwate Prefecture, as a seafood processing company mainly dealing in seaweed. Currently, it has factories in three prefectures: Hokkaido, Aomori, and Iwate, and manufactures a variety of processed seafood products from Hokkaido to the Sanriku coast.

Kawahide Co., Ltd. <Information>

• Name: Kawahide Co., Ltd
• Address: 2-1 Sakaidacho, Yamada-cho, Shimohei-gun, Iwate Prefecture
• Phone number: 019-365-7220
• Official URL:https://kawashu-shop.raku-uru.jp/

Google Maps

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Bottle Don lineup

The lineup of Bin Don is so diverse in terms of the types of ingredients and their combinations that it's hard to choose lol

The image below is a flyer for Bottled Donburi, and it lists21 different varieties. In addition,a limited-time Bottled Donburi with hairy crab from Miyako Islandthey have released

Whether you choose based on the visual appeal, the ingredients you want to eat, or the price, the variety in souvenir choices that allows for individual expression is what makes it so interesting!

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I actually tried it!

that I got my hands on and tried this timethe bottled rice bowls containing scallops, squid, and salmon.

The orange of the salmon, the white of the squid and scallops, and the green of the wakame seaweed are layered like a mille-feuille, creating a truly beautiful dish. It really does look great!

Incidentally, I bought it atFujisaki Department Store in Sendai City, Miyagi Prefecture. I found it being sold at a regular event they hold, and bought it there.

This is after it was plated. It was decorated with lots of green onions and wasabi!

The taste is undeniable. It's delicious! The seasoning is strong, so there's no need to add soy sauce or anything else. I ate it as is. It was all in no time

If I had to say something, it might be that the volume is a little lacking

In times like these,mixing two different jars of ingredients together;the variety of ingredients will be abundant and the portion will be generous, which might bring you ultimate happiness...

I finished it so quickly that I don't even remember eating it. I'll definitely buy it again if I have the chance!

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summary

Bottled Donburi, a new specialty of Miyako in the Sanriku region.shelf life of 365 days, its long

There are many restaurants in Miyako City where you can eat Bin Don, so you can enjoy it locally when you travel, or you can order it online as it is available for purchase on the official website as well as various other online shopping sites

This is a dish that you should definitely try!

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TikTok videos

@neft_tohoku I tried "Bin-don," a new specialty of Miyako City, Iwate Prefecture. It's frozen and has a shelf life of almost a year from the date of manufacture, so it's perfect as a souvenir! #IwatePrefecture #MiyakoCity ♬ #BinDon Coketime

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