Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

Introducing delicious tofu and tofu dishes from Morioka, the "City of Tofu"! [Morioka City, Iwate Prefecture]

According to the Ministry of Internal Affairs and Communications' household expenditure survey, Morioka City ranks first or second nationwide in "expenditure on tofu purchases," earning it the nickname "the city of tofu." In 2024, the average annual tofu purchase amount per household in Morioka was...

DaiwaConsilioDaiwaConsilio2026.03.16

A rice accompaniment made by a long-established pickle shop! A taste review of Odawaraya's "Taberu" series...

"Edible chili oil" has become a huge hit as a side dish to go with rice. Odawaraya, a long-established pickle shop based in Koriyama City, Fukushima Prefecture, offers not only "Edible Chili Oil" but also the spin-off "Edible" series...

Haruka HashimotoHaruka Hashimoto2026.02.03

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

Natto dish image

Tohoku's natto culture is amazing! Introducing unique natto dishes from six Tohoku prefectures [A must-have for natto lovers].

When you think of natto, you might imagine it as something you eat plain for breakfast, but in the Tohoku region, it's a whole different experience. In Tohoku, where fermented food culture is deeply rooted, natto has become a part of the local food culture...

Hana OdagiriHana Odagiri2025.05.15

Maruyo Suisan's "Kamome Chikuwa" is the best! Aomori residents who have tried other chikuwa...

When talking about chikuwa in Aomori Prefecture, the first thing that comes to mind is Maruyo Suisan's Kamome Chikuwa. Its presence is immediately apparent when you look at the kamaboko section of a supermarket. Rows and rows of Kamome Chikuwa...

Hana OdagiriHana Odagiri2025.05.09

Fukushima boasts the highest natto consumption in Japan! Introducing the locals' top picks for natto...

Natto is a staple accompaniment to rice. Because it's delicious and nutritionally balanced, many households keep it on hand, right? Fukushima City in Fukushima Prefecture has a high natto consumption...

Haruka HashimotoHaruka Hashimoto2025.04.14

Hoya Suimei Variation

Speaking of Miyagi, sea squirts are the first thing that comes to mind! 5 recommended sea squirt souvenirs you can buy at Sendai Station!

When you think of Miyagi Prefecture, you think of sea squirts! Many people probably think of sea squirts! This time, we'll introduce five sea squirt souvenirs that can be stored at room temperature and are recommended as souvenirs or snacks! What is a sea squirt?...

YokochiYokochi2025.03.05

[Recommended Autumn Festivals: Miyagi] The majesty of the Date clan and music filling the streets

Miyagi Prefecture's major autumn festivals include the annual festival of Osaki Hachimangu Shrine, the main shrine of the Sendai domain, which had a fiefdom of 620,000 koku. Other famous festivals include the festival of Masamune Date of Mt. Iwate, where the domain's founder, Masamune Date, had his base before founding Sendai.

DaiwaConsilioDaiwaConsilio2024.08.27

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  • Zunda mochi keeps well at room temperature
    "Zunda mochi" that lasts for a long time at room temperature, available at Sendai Station, is the perfect souvenir! [Miya...
  • Spreading the appeal of fruit! Fukushima Ouse Winery, working hand in hand with local farmers...
  • Is Aomori's red rice sweet and pink? Here's the reason, its origin, and two red rice recipes
  • What is "Hachinohe Maeoki Saba"? Introducing the best cooking methods and when it's in season [Aomori Prefecture]
  • What is hittsumi? Learn more about the differences between suiton and hatto, as well as the best sake to pair it with...
  • Asakai Junmai Ginjo
    [Iwate Prefecture] What is Asakai? A new way to enjoy sake from a long-established sake brewery in Iwate...
  • Shimizumori Nanba, a traditional vegetable from Hirosaki City
    What is "Shimizumori Nanba," a traditional vegetable from Hirosaki City? Here are some recipes and products recommended by locals...
  • Mochi Honzen 02
    [Part 2] What is "Mochi Honzen" in Ichinoseki and Hiraizumi? | Over 300 varieties! A diverse cuisine...
  • Akita dog
    Akita dogs are a Japanese treasure! The Akita Dog Preservation Society in Odate City strictly manages their bloodlines [Akita Prefecture]
  • Destination sign at Shirakawa Barrier
    What is Shirakawa Barrier? Shirakawa, a border town where a checkpoint was once located (Fukushima Prefecture)
  • The Innai Silver Mine supported the finances of the Akita Domain. The mining town was filled with 15,000 people.
  • Are there many areas in Hokkaido that have ties to Miyagi? The migration of Sendai feudal lords and the history of Hokkaido's development [...
  • The Mogami family crest at the entrance to Kozenji Temple
    Kozenji Temple, the family temple of Mogami Yoshiaki, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa.
  • [Sendai City, Miyagi Prefecture] We visited the Sendai City History and Folklore Museum in Tsutsujigaoka Park
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Southern Miyagi Prefecture is full of history and science and technology! Introducing the highlights of Shiroishi and Kakuta!
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Dondon Yaki
[Yamagata City, Yamagata Prefecture] Yamagata's soul food, "Dondonyaki"? Snacks and...
7 Must-See Tourist Spots in Morioka! If you come to Morioka, be sure to stop by...
Kasedori (Kaminoyama City, Yamagata Prefecture)
The "Kase-dori," a divine incarnation wearing a straw cloak, shouts "Kakkakka!"...
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Novelist Osamu Dazai's birthplace, Shayokan, is a 2,180m2 mansion! [Goshogawa, Aomori Prefecture].
It's fun to learn about accents and local words! "...
[Part 1] Masumi Sugae's walk through the Oga Peninsula – Kanpuzan and Honzan faith...
Nobu Shirase
Shirase Antarctic Expedition Memorial Museum: A museum that preserves the footsteps of Antarctic explorer Nobu Shirase...
The scenery of Urabandai
Urabandai [Fukushima Prefecture] is a charming area with numerous lakes and marshes created by volcanic eruptions during the Meiji era
Hachinohe Sansha Festival floats①
Over 1 million people visit the festival during the period! Hachinohe San...
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