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A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

Introducing delicious tofu and tofu dishes from Morioka, the "City of Tofu"! [Morioka City, Iwate Prefecture]

According to the Ministry of Internal Affairs and Communications' household expenditure survey, Morioka City ranks first or second nationwide in "expenditure on tofu purchases," earning it the nickname "the city of tofu." In 2024, the average annual tofu purchase amount per household in Morioka was...

DaiwaConsilioDaiwaConsilio2026.03.16

A rice accompaniment made by a long-established pickle shop! A taste review of Odawaraya's "Taberu" series...

"Edible chili oil" has become a huge hit as a side dish to go with rice. Odawaraya, a long-established pickle shop based in Koriyama City, Fukushima Prefecture, offers not only "Edible Chili Oil" but also the spin-off "Edible" series...

Haruka HashimotoHaruka Hashimoto2026.02.03

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

Natto dish image

Tohoku's natto culture is amazing! Introducing unique natto dishes from six Tohoku prefectures [A must-have for natto lovers].

When you think of natto, you might imagine it as something you eat plain for breakfast, but in the Tohoku region, it's a whole different experience. In Tohoku, where fermented food culture is deeply rooted, natto has become a part of the local food culture...

Hana OdagiriHana Odagiri2025.05.15

Maruyo Suisan's "Kamome Chikuwa" is the best! Aomori residents who have tried other chikuwa...

When talking about chikuwa in Aomori Prefecture, the first thing that comes to mind is Maruyo Suisan's Kamome Chikuwa. Its presence is immediately apparent when you look at the kamaboko section of a supermarket. Rows and rows of Kamome Chikuwa...

Hana OdagiriHana Odagiri2025.05.09

Fukushima boasts the highest natto consumption in Japan! Introducing the locals' top picks for natto...

Natto is a classic rice accompaniment. Delicious and nutritionally balanced, it's likely that many households keep it on hand. Fukushima City, Fukushima Prefecture, is known for its high natto consumption...

Haruka HashimotoHaruka Hashimoto2025.04.14

Hoya Suimei Variation

Speaking of Miyagi, sea squirts are the first thing that comes to mind! 5 recommended sea squirt souvenirs you can buy at Sendai Station!

When you think of Miyagi Prefecture, you think of sea squirts! Many people probably think of sea squirts! This time, we'll introduce five sea squirt souvenirs that can be stored at room temperature and are recommended as souvenirs or snacks! What is a sea squirt?...

YokochiYokochi2025.03.05

[Recommended Autumn Festivals: Miyagi] The majesty of the Date clan and music filling the streets

Miyagi Prefecture's major autumn festivals include the annual festival of Osaki Hachimangu Shrine, the main shrine of the Sendai domain, which had a fiefdom of 620,000 koku. Other famous festivals include the festival of Masamune Date of Mt. Iwate, where the domain's founder, Masamune Date, had his base before founding Sendai.

DaiwaConsilioDaiwaConsilio2024.08.27

Miyagi's local natto

From north to south! 7 local natto varieties from Miyagi Prefecture that you can buy at supermarkets! [Miyagi Prefecture]

Natto is a processed food that is easily available, packed with nutrition, and is a must-have for many people in the morning! While many people in western Japan are said to dislike it, many people from the Tohoku region seem to like it...

AoiwaAoiwa2024.08.20

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