Yamagata pudding is now available as a baked good! "Raw Caramel Pudding Financier" is now on sale, and you can even get it fresh at Michi-no-Eki Zao (Roadside Station Zao)

From Yamagata Prefecture's pudding specialty shop , "Yamagata Pudding," comes "Nama Caramel Pudding Financier," a baked confection that recreates their popular Nama Caramel Pudding

These financiers, shaped like puddings, are made with eggs from Yonezawa, honey from Iide, and salt from Sakata. They will be available for pre-sale at S-PAL Yamagata from Tuesday, October 27th, 2026 , and will be available for general sale at Yamagata Pudding Roadside Station Zao and other locations from Thursday, November 12th .

Furthermore, at the Zao Roadside Station store,"freshly made"items will be available, featuring the freshly baked goods topped with caramel sauce.

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Yamagata Pudding's popular product is reimagined as a financier

"Yamagata Pudding" is a specialty shop that makes puddings using ingredients sourced from Yamagata Prefecture. It was opened by the "Nihon no Yado Koyō" inn in Kaminoyama Onsen to create a souvenir unique to Yamagata

This new product is a baked confectionary version of the store's popular"raw caramel pudding." The raw caramel pudding, as described on the official website, is a dessert where a hot raw caramel sauce is poured over a cold pudding, allowing you to enjoy the contrast in temperatures.

The "Raw Caramel Pudding Financier," which incorporates that appeal,a moist financier and a combination of slightly bitter caramel. Its appearance, reminiscent of pudding with caramel placed in the center of the round pastry, is also noteworthy.

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Made with eggs from Yonezawa, honey from Iide, and salt from Sakata

The financiers use ingredients selected from three different regions within Yamagata Prefecture

• "Safflower Eggs" from Yonezawa
• Iide's "Cherry Honey"
• Sakata's "Sakata Salt"

According to the announcement, the product utilizes the rich flavor of safflower eggs, the gentle sweetness of cherry honey, and the savory taste of Sakata salt. It looks set to become a new souvenir option from Yamagata, bringing together ingredients from various parts of the prefecture

The box of sweets, perfect for souvenirs, contains 5 pieces and costs 1,188 yen (tax included). Each sweet is individually wrapped and comes in a box decorated with an illustration of pudding

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At the Zao Roadside Station store, they also offer "freshly made" versions topped with caramel sauce

At "Yamagata Pudding Roadside Station Zao" in Yamagata City, "Freshly Made Raw Caramel Pudding Financiers" will also be available for purchase from November 12th, 2026 (Thursday)

This is a store-exclusive item: freshly baked financiers topped with caramel sauce. Unlike the boxed souvenirs, its distinguishing feature is that you can enjoy the aroma and warmth of a freshly baked treat. It costs 385 yen (tax included) and is available in limited quantities each day

The service is offered once a day on weekdays and twice a day on weekends. In both cases, numbered tickets are distributed and payment is made 30 minutes before the start of service

Weekdays: Once a day

• 1:30 PM: Distribution of numbered tickets and payment
• 14:00: Start of provision

Holidays: Twice a day

• Morning session: Numbered tickets will be distributed and payment will be made at 10:30 AM, and service will begin at 11:00 AM
• Afternoon session: Numbered tickets will be distributed and payment will be made at 1:30 PM, and service will begin at 2:00 PM

When purchasing, be sure to check not only the serving time but also the time when numbered tickets are distributed

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Sales information for "Raw Caramel Pudding Financier"

The boxed sweets will be sold exclusively at Yamagata Pudding Roadside Station Zao and other locations after a limited pre-sale at S-PAL Yamagata. The"freshly made" version is only available at the Roadside Station Zao store.

• Source:Press release from Koyō Holdings Co., Ltd. (PR TIMES)

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