[Fukushima Prefecture] “Oku-Aizu Shoten” is a web platform where you can “know, buy, and experience” Oku-Aizu!

There are many famous tourist spots in the western part of Fukushima Prefecture, such as Kitakata City, the ramen town, Aizuwakamatsu City, the historical town, and Shimogo Town, famous for Ouchi- juku . Did you know?

will be introducing Oku-Aizu Shoten , which was launched on July 1, 2024 to disseminate the charms of the Oku-Aizu area

Where is the Okuaizu area?

The Oku-Aizu area is a general term for seven towns and villages in western Fukushima Prefecture: Yanaizu Town, Mishima Town, Kanayama Town, Showa Village, Tadami Town, Minamiaizu Town, and Hinoedagi Village.

Journey produced by the Tadami River Power Basin Promotion Council Oku-Aizu Museum'' whose secretariat is the '', the seven towns and villages mentioned above are considered to be in the Oku-Aizu area.

Fukushima's traditional craft " Akabeko ", and Oze National Park, a national park spanning four prefectures: Fukushima, Tochigi, Gunma, and Niigata. `` Hijigi Village '' is famous.

the Tadami Line, a local line that passes through this area and connects Aizuwakamatsu Station in Aizuwakamatsu City to Koide Station in Uonuma City, Niigata Prefecture , is famous for its beautiful scenery and several unexplored stations.

It is also known as one of the heaviest snowfall areas in Japan, and in the Tadami River basin, you can see a snow-eating topography called the avalanche chute, which is rare in Japan.

Although it is a region where traditional culture remains, it is currently facing issues such as depopulation, aging, and population decline.

“Okuaizu Shoten” is a website that connects everything to the Okuaizu area.

"Oku-Aizu Shoten" is a website based on the concept of "taking Oku-Aizu 100 years into the future" and consists of five main categories: "Oku-Aizu Message Board," "See," "Read," "Show," and "Kou." The site features articles introducing local information and sightseeing spots for each town and village in Oku-Aizu, introduces activities that can be experienced in Oku-Aizu, makes reservations, and even allows you to purchase local products, making it easy to see, read, and do. This is a portal site of Oku-Aizu filled with "Kau".

It is operated by Tsuguto LLC, a regional trading company that provides intermediate support for Okuaizu.

Tsuguto LLC, which was established in April 2023 in Showa Village, Fukushima Prefecture, was established with the aim of revitalizing the Oku-Aizu region by utilizing its local resources.

Utilizing the recently opened web platform "Oku-Aizu Shoten", we will be able to mediate the wide-area "location" of the seven Oku-Aizu towns and villages, mediate "offline and digital", mediate "intergenerational", and mediate "private and government". We are a company positioned as a ``regional trading company'' that provides intermediate support by providing all kinds of intermediaries, such as intermediaries and intermediaries between ``within Oku-Aizu and outside Oku-Aizu.''

lastly

I believe that the problems faced by the Oku-Aizu region, such as depopulation, aging, and population decline, are now being faced in all areas of Japan.

In that sense, this kind of regional development movement is something I would like to support. If you are interested, please take a look at the website.

Okuaizu store＜Information＞

• Official URL: Okuaizu Shoten (https://okuaizu.store/)
• Operating company: Tsuguto LLC (https://tsuguto.co.jp/)