Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

The next big thing after Morioka's three famous noodle dishes is this! Try the new genre, "Morioka Udon"...

Morioka, known for its three famous noodle dishes (Reimen, Jajamen, and Wanko Soba), has a flourishing flour-based food culture that rivals Osaka's okonomiyaki and takoyaki. We previously introduced Morioka ramen...

DaiwaConsilioDaiwaConsilio2026.04.07

What is Aomori's famous "stick bread"? We'll introduce its origin story and how it's made

One of Aomori's specialties is "Bo-pan" (stick bread). Many people may have heard the name, but wonder, "What kind of food is it?" It's simply bread wrapped around a stick and baked, but in Aomori City, it's popular at camps and schools...

Hana OdagiriHana Odagiri2026.03.30

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, a representative soul food of Morioka, offers over 50 types of fillings, including both sweet and savory options. At the four Fukuda Pan directly managed stores, the staff will explain the different fillings...

DaiwaConsilioDaiwaConsilio2026.03.23

Introducing delicious tofu and tofu dishes from Morioka, the "City of Tofu"! [Morioka City, Iwate Prefecture]

According to the Ministry of Internal Affairs and Communications' household expenditure survey, Morioka City ranks first or second nationwide in "expenditure on tofu purchases," earning it the nickname "the city of tofu." In 2024, the average annual tofu purchase amount per household in Morioka was...

DaiwaConsilioDaiwaConsilio2026.03.16

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

strawberry

Happiness spreads throughout your mouth! Strawberry Sweets are a great gift or souvenir...

For many people, seeing the word "strawberry" brings back happy childhood memories. That sweet and sour taste and the cute pink image...

Haruka HashimotoHaruka Hashimoto2026.02.10

"Curry in Morioka!" (Part 2) 3 Spicy Authentic Indian Curry Restaurants Popular with Locals...

We'll introduce three popular restaurants serving authentic Indian curry, which is a little different from the Japanese-style curry we introduced in the first part, and is spicier than other popular restaurants. Please note that the prices in this article are for 2...

DaiwaConsilioDaiwaConsilio2026.02.02

"Curry in Morioka!" (Part 1) 3 Curry Restaurants, from Long-established Restaurants Loved by Locals to Up-and-Coming Restaurants...

Curry rice is a familiar dish that is almost always on the menu of any restaurant. Throughout Japan, there are many restaurants serving delicious curry, including specialty shops, set meal restaurants, soba restaurants, and coffee shops.

DaiwaConsilioDaiwaConsilio2026.01.29

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