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Assorted round cookies with toppings—one sprinkled with black sesame seeds and others with crushed nuts—overlapping on a white surface

What are Tsugaru Senbei? We'll introduce the differences between Tsugaru Senbei and Nanbu Senbei, and their simple, rustic flavor

Nanbu senbei is one of the most popular souvenirs from Aomori Prefecture, but did you know that Tsugaru also has a similar confection called "Tsugaru senbei"? This article will explain the characteristics of Tsugaru senbei and how it compares to Nanbu senbei...

Hana OdagiriHana Odagiri2026.10.30

Sugomen | Local ramen from the four Tohoku prefectures

Sugomen celebrates its 25th anniversary! A taste test of local ramen from four Tohoku prefectures: Aomori, Miyagi, Yamagata, and Fukushima

Aomori's Niboshi Chuka Soba, Yamagata's Torichuka, Fukushima's Kitakata Ramen, and Miyagi's Spicy Miso Ramen made with Sendai Miso. New Touch's "Sugomen" regional series features noodle dishes and local specialties from the Tohoku region...

Editorial staffEditorial staff2026.10.29

Bar hopping around Aomori Station! A yakitori takeout shop and a standing bar where you can have a cheap drink and snack...

In addition to the "senbero" (drinking for 1000 yen) izakayas and standing bars around Aomori Station that I previously wrote about, I discovered that there are many more establishments located around the station. I visited Aomori City at the end of September 2026...

DaiwaConsilioDaiwaConsilio2026.10.23

Enjoy a cheap drink and snack at Sendai Station! Includes standing bars, pubs, and a station-based brewery...

JR Sendai Station's "station concourse" boasts numerous restaurants, including Sendai's famous beef tongue restaurants and sushi bars. But did you know that there are also establishments where you can stand and drink? This time...

DaiwaConsilioDaiwaConsilio2026.10.06

Who are the Four Heavenly Kings of Yokote Yakisoba? I ate the Yokote yakisoba from the four restaurants that made it to the final of the Four Heavenly Kings...

Yokote Yakisoba, a B-grade gourmet dish from Yokote City, Akita Prefecture, which gained attention after winning the B1 Grand Prix, was created as a new dish to replace Okonomiyaki, which helped alleviate the post-war food shortage. In Yokote, "...

DaiwaConsilioDaiwaConsilio2026.09.11

Rice bowl with crispy pork, onions, greens, and shredded red pickled ginger on top.

Morioka's culinary scene isn't just about its three famous noodle dishes! There are also some hidden gems, B-grade gourmet foods, that you can only find in Morioka...

When it comes to Morioka's cuisine, the three most famous noodle dishes are "Reimen" (cold noodles), "Jajamen" (noodles with garlic sauce), and "Wanko Soba" (small bowls of soba noodles served in small bowls). But did you know there are other lesser-known, casual local delicacies? Here...

DaiwaConsilioDaiwaConsilio2026.08.28

Touch-screen restaurant menu showing a BEER section with a beer image and two orange order buttons (¥190 and ¥650 tax included).

Akita Station area is a paradise for budget-friendly drinking! Here are some great budget-friendly bars near the station where you can have a satisfying time...

Recently, the area around JR Akita Station in Akita City has seen an increase in low-priced bars offering cheap drinks and snacks, making it just as lively as Kawabata, the city's busiest entertainment district. I previously visited a cheap bar in Kawabata...

DaiwaConsilioDaiwaConsilio2026.08.07

Inside the Marukan Building's main dining hall

The retro-style "Marukan Building Grand Dining Hall" is a representative gourmet spot in Hanamaki!.

Marukan Building Cafeteria in Hanamaki City, Iwate Prefecture, is a large cafeteria that retains a Showa-era retro atmosphere and offers everything you could want. Hanamaki City is also the birthplace of the poet and children's author Kenji Miyazawa, and is now adjacent to...

NEFT Editorial DepartmentNEFT Editorial Department2026.07.27

Yellow soft-serve ice cream cone held up outdoors on a sunny day, with a blurred parking lot background.

Delicious soft-serve ice cream at a roadside station in northern inland Akita! Fruit, vegetable, and egg flavors... upside down...

The northern inland region of Akita Prefecture is known for its particularly heavy snowfall in winter, but from spring to autumn, it's a pleasant area for mountain drives. Each roadside station in this region offers local specialties...

DaiwaConsilioDaiwaConsilio2026.07.16

Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb

A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.

Around Morioka's downtown area, "Odori," there are four yakitori restaurants belonging to national chains that offer "senbero" (drinks and snacks for around 1000 yen). I visited these four restaurants, ordered according to their common rules, and compared their cost-performance ratio...

DaiwaConsilioDaiwaConsilio2026.07.03

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  • [What day is it today? | Tohoku Edition] What day is November 2nd?
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  • Azumaya Honten is the long-established restaurant that originated wankosoba! Their summer-only salad soba is also popular! [Iwate...
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