Tohoku Rokken Trivia Media NEFT
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Inside the Marukan Building's main dining hall

The retro-style "Marukan Building Grand Dining Hall" is a representative gourmet spot in Hanamaki!.

Marukan Building Cafeteria in Hanamaki City, Iwate Prefecture, is a large cafeteria that retains a Showa-era retro atmosphere and offers everything you could want. Hanamaki City is also the birthplace of the poet and children's author Kenji Miyazawa, and is now adjacent to...

NEFT Editorial DepartmentNEFT Editorial Department2026.07.27

Yellow soft-serve ice cream cone held up outdoors on a sunny day, with a blurred parking lot background.

Delicious soft-serve ice cream at a roadside station in northern inland Akita! Fruit, vegetable, and egg flavors... upside down...

The northern inland region of Akita Prefecture is known for its particularly heavy snowfall in winter, but from spring to autumn, it's a pleasant area for mountain drives. Each roadside station in this region offers local specialties...

DaiwaConsilioDaiwaConsilio2026.07.16

Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb

A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.

Around Morioka's downtown area, "Odori," there are four yakitori restaurants belonging to national chains that offer "senbero" (drinks and snacks for around 1000 yen). I visited these four restaurants, ordered according to their common rules, and compared their cost-performance ratio...

DaiwaConsilioDaiwaConsilio2026.07.03

Cold soba noodles on a wooden mat in a lacquered tray, with green onion toppings and a side dish in bowls; glass of water nearby.

A renowned restaurant specializing in 100% buckwheat soba noodles! "Harapeko," a beloved local spot [Shiwa-cho, Shiwa-gun, Iwate Prefecture]

Located in Shiwa Town and established over 40 years ago, "Harapeko" is a popular soba restaurant known for its 100% buckwheat soba (without any binding agents) and cold soba noodles, often resulting in long lines. Many regular customers travel from Morioka to visit, and the restaurant is crowded regardless of the day of the week...

DaiwaConsilioDaiwaConsilio2026.06.30

Bowl of thick udon noodles with tempura shrimp, a lemon wedge, and chopped green onions in broth on a wooden table

"Sanuki," "Hakata," and "Inaniwa": Three must-try brand udon noodles in Morioka! [Iwate Prefecture...].

Among the various regional udon varieties found throughout Japan, there are some that are nationally famous and known as "brand udon." Examples include Sanuki udon from Kagawa Prefecture and Hakushin udon from Fukuoka Prefecture, considered the birthplace of udon in Japan...

DaiwaConsilioDaiwaConsilio2026.06.10

Vanilla soft-serve ice cream in a cup, topped with a large sheet of seaweed and a wooden spoon nearby on a wooden table.

Yuzu and amazake... Lord's Soft Serve! Top 5 Popular Soft Serve Ice Creams at Roadside Stations in the Hamadori Region! [Fukushima Prefecture]

The Pacific coastal region of Fukushima Prefecture, known as "Hamadori," suffered devastating damage from the tsunami, but 15 years later, considerable progress has been made in its recovery. National Route 6, which runs north-south through Hamadori, now has new...

DaiwaConsilioDaiwaConsilio2026.05.22

A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

The next big thing after Morioka's three famous noodle dishes is this! Try the new genre, "Morioka Udon"...

Morioka, known for its three famous noodle dishes (Reimen, Jajamen, and Wanko Soba), has a flourishing flour-based food culture that rivals Osaka's okonomiyaki and takoyaki. We previously introduced Morioka ramen...

DaiwaConsilioDaiwaConsilio2026.04.07

What is Aomori's famous "stick bread"? We'll introduce its origin story and how it's made

One of Aomori's specialties is "Bo-pan" (stick bread). Many people may have heard the name, but wonder, "What kind of food is it?" It's simply bread wrapped around a stick and baked, but in Aomori City, it's popular at camps and schools...

Hana OdagiriHana Odagiri2026.03.30

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, a representative soul food of Morioka, offers over 50 types of fillings, including both sweet and savory options. At the four Fukuda Pan directly managed stores, the staff will explain the different fillings...

DaiwaConsilioDaiwaConsilio2026.03.23

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  • [Fukushima] Even one is filling - If you come to Fukushima, you have to try Shimiten!
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