As of the end of September 2026, there are five sake breweries in Hirosaki City, some of which offer tastings of their own brands at their direct sales outlets. Furthermore, some of the liquor stores in the city are clean and stylish...
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Nanbu senbei is one of the most popular souvenirs from Aomori Prefecture, but did you know that Tsugaru also has a similar confection called "Tsugaru senbei"? This article will explain the characteristics of Tsugaru senbei and how it compares to Nanbu senbei...
Aomori's Niboshi Chuka Soba, Yamagata's Torichuka, Fukushima's Kitakata Ramen, and Miyagi's Spicy Miso Ramen made with Sendai Miso. New Touch's "Sugomen" regional series features noodle dishes and local specialties from the Tohoku region...
In addition to the "senbero" (drinking for 1000 yen) izakayas and standing bars around Aomori Station that I previously wrote about, I discovered that there are many more establishments located around the station. I visited Aomori City at the end of September 2026...
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JR Sendai Station's "station concourse" boasts numerous restaurants, including Sendai's famous beef tongue restaurants and sushi bars. But did you know that there are also establishments where you can stand and drink? This time...
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Yokote Yakisoba, a B-grade gourmet dish from Yokote City, Akita Prefecture, which gained attention after winning the B1 Grand Prix, was created as a new dish to replace Okonomiyaki, which helped alleviate the post-war food shortage. In Yokote, "...
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Essential for pickles! Where does salt come from and how is it obtained in the Tohoku region? In the Tohoku region, the technique of pickling vegetables, a vital source of nutrition, has developed remarkably well as a way to survive the long, harsh winters...
This is the second installment of our special feature on pickles from the Tohoku region, focusing on Miyagi, Yamagata, and Fukushima prefectures. Pickles are one of the dishes that clearly reflect regional characteristics, but their history isn't necessarily all from ancient times. ...
Japan is said to be one of the world's leading countries in the use of fermented foods. It's no exaggeration to say that its food culture wouldn't exist without the power of fermentation, including soy sauce and miso, which are indispensable seasonings in Japanese cuisine.
When it comes to Morioka's cuisine, the three most famous noodle dishes are "Reimen" (cold noodles), "Jajamen" (noodles with garlic sauce), and "Wanko Soba" (small bowls of soba noodles served in small bowls). But did you know there are other lesser-known, casual local delicacies? Here...
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