Tohoku Rokken Trivia Media NEFT
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Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb

A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.

Around Morioka's downtown area, "Odori," there are four yakitori restaurants belonging to national chains that offer "senbero" (drinks and snacks for around 1000 yen). I visited these four restaurants, ordered according to their common rules, and compared their cost-performance ratio...

DaiwaConsilioDaiwaConsilio2026.07.03

Cold soba noodles on a wooden mat in a lacquered tray, with green onion toppings and a side dish in bowls; glass of water nearby.

A renowned restaurant specializing in 100% buckwheat soba noodles! "Harapeko," a beloved local spot [Shiwa-cho, Shiwa-gun, Iwate Prefecture]

Located in Shiwa Town and established over 40 years ago, "Harapeko" is a popular soba restaurant known for its 100% buckwheat soba (without any binding agents) and cold soba noodles, often resulting in long lines. Many regular customers travel from Morioka to visit, and the restaurant is crowded regardless of the day of the week...

DaiwaConsilioDaiwaConsilio2026.06.30

Bowl of thick udon noodles with tempura shrimp, a lemon wedge, and chopped green onions in broth on a wooden table

"Sanuki," "Hakata," and "Inaniwa": Three must-try brand udon noodles in Morioka! [Iwate Prefecture...].

Among the various regional udon varieties found throughout Japan, there are some that are nationally famous and known as "brand udon." Examples include Sanuki udon from Kagawa Prefecture and Hakushin udon from Fukuoka Prefecture, considered the birthplace of udon in Japan...

DaiwaConsilioDaiwaConsilio2026.06.10

Three beloved local "onigiri (rice ball) specialty shops"! Perfect for weekday lunches and leisure activities...

Where there's delicious rice, there's bound to be delicious onigiri (rice balls). In Koriyama City, central Fukushima Prefecture, a major rice-producing region, there are many unique onigiri specialty shops. Freshly cooked rice...

Haruka HashimotoHaruka Hashimoto2026.06.05

Vanilla soft-serve ice cream in a cup, topped with a large sheet of seaweed and a wooden spoon nearby on a wooden table.

Popular soft serve ice cream and gelato at roadside rest stops, plus B-grade gourmet food! Yuzu, amazake, Tonosama Soba...

The Pacific coastal region of Fukushima Prefecture, known as "Hamadori," suffered devastating damage from the tsunami, but 15 years later, considerable progress has been made in its recovery. National Route 6, which runs north-south through Hamadori, now has new...

DaiwaConsilioDaiwaConsilio2026.05.22

Visiting sake breweries across the six Tohoku prefectures! Exploring sake brewing that blends tradition and innovation in Shiwa Town, the birthplace of Nanbu Toji (sake brewers)...

Shiwa Town, considered the birthplace of Nanbu Toji (sake brewing masters), has a population of about 33,000, but it boasts five small sake breweries that produce delicious sake. One of them, "Shiwa Sake Brewery," is featured in a separate brewery tour report...

DaiwaConsilioDaiwaConsilio2026.04.30

A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

Hiroki from Shiwa Sake Brewery

Visiting sake breweries in the six Tohoku prefectures! "Hiroki," a sake enjoyed by many people, originating from the Nanbu Toji (master brewers)...

Shiwa Town, known as the birthplace of Nanbu Toji (sake brewers), currently has five sake breweries. One of them, Shiwa Sake Brewery, founded in 1903 (Meiji 36), was formerly known as "Hirota Sake Brewery," named after its founder...

DaiwaConsilioDaiwaConsilio2026.04.16

The next big thing after Morioka's three famous noodle dishes is this! Try the new genre, "Morioka Udon"...

Morioka, known for its three famous noodle dishes (Reimen, Jajamen, and Wanko Soba), has a flourishing flour-based food culture that rivals Osaka's okonomiyaki and takoyaki. We previously introduced Morioka ramen...

DaiwaConsilioDaiwaConsilio2026.04.07

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

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    A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.
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Ioji Temple's main gate
Ioji Temple, the family temple of the Sato brothers Tsugunobu and Tadanobu, two of Yoshitsune's four great generals, and their families [Fukuoka].
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The gate of Yokoyama Fudoson
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