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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Tohoku gourmet

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Rice bowl with crispy pork, onions, greens, and shredded red pickled ginger on top.

Morioka's culinary scene isn't just about its three famous noodle dishes! There are also some hidden gems, B-grade gourmet foods, that you can only find in Morioka...

When it comes to Morioka's cuisine, the three most famous noodle dishes are "Reimen" (cold noodles), "Jajamen" (noodles with garlic sauce), and "Wanko Soba" (small bowls of soba noodles served in small bowls). But did you know there are other lesser-known, casual local delicacies? Here...

DaiwaConsilioDaiwaConsilio2026.08.28

Touch-screen restaurant menu showing a BEER section with a beer image and two orange order buttons (¥190 and ¥650 tax included).

Akita Station area is a paradise for budget-friendly drinking! Here are some great budget-friendly bars near the station where you can have a satisfying time...

Recently, the area around JR Akita Station in Akita City has seen an increase in low-priced bars offering cheap drinks and snacks, making it just as lively as Kawabata, the city's busiest entertainment district. I previously visited a cheap bar in Kawabata...

DaiwaConsilioDaiwaConsilio2026.08.07

Inside the Marukan Building's main dining hall

The retro-style "Marukan Building Grand Dining Hall" is a representative gourmet spot in Hanamaki!.

Marukan Building Cafeteria in Hanamaki City, Iwate Prefecture, is a large cafeteria that retains a Showa-era retro atmosphere and offers everything you could want. Hanamaki City is also the birthplace of the poet and children's author Kenji Miyazawa, and is now adjacent to...

NEFT Editorial DepartmentNEFT Editorial Department2026.07.27

Yellow soft-serve ice cream cone held up outdoors on a sunny day, with a blurred parking lot background.

Delicious soft-serve ice cream at a roadside station in northern inland Akita! Fruit, vegetable, and egg flavors... upside down...

The northern inland region of Akita Prefecture is known for its particularly heavy snowfall in winter, but from spring to autumn, it's a pleasant area for mountain drives. Each roadside station in this region offers local specialties...

DaiwaConsilioDaiwaConsilio2026.07.16

The Sendai Date Family's "Food" Strategy ③

[Part 2] The Date Family's "Food" Strategy! Masamune's Inherited Spirit of Hospitality | The Shogunate's...

The types of gifts and tributes presented by the Sendai Domain: It appears that the Sendai Domain, since the time of Date Masamune, had a deep understanding of and dedication to cuisine and ingredients. And this was in contrast to the central government, the shogunate...

Korok with a swordKorok with a sword2026.07.10

Ukiyo-e style Edo-period council scene on a raised platform: a man with a fan speaks to seated officials while others listen, with a castle and pine trees in the background; large white Japanese title text overlays the image.

[Part 2] The Date Family's "Food" Strategy! Masamune's Inherited Spirit of Hospitality | Towards Arrogance...

Were the Date family's everyday meals also extravagant? In the previous section, we looked at an example of the magnificent New Year's cuisine of the Sendai Date family, but did they also enjoy extravagant meals in their daily lives? To put it simply...

Korok with a swordKorok with a sword2026.07.09

The Sendai Date Family's Food Strategy ①

[Part 1] The Date Family's "Food" Strategy! Masamune's Inherited Spirit of Hospitality | New Year's Cuisine...

To begin with, the term "date" refers to something flashy, stylish, and fashionable, and idioms such as "date man," "not just for show," and "date glasses" are still commonly heard today. That...

Korok with a swordKorok with a sword2026.07.08

Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb

A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.

Around Morioka's downtown area, "Odori," there are four yakitori restaurants belonging to national chains that offer "senbero" (drinks and snacks for around 1000 yen). I visited these four restaurants, ordered according to their common rules, and compared their cost-performance ratio...

DaiwaConsilioDaiwaConsilio2026.07.03

Cold soba noodles on a wooden mat in a lacquered tray, with green onion toppings and a side dish in bowls; glass of water nearby.

A renowned restaurant specializing in 100% buckwheat soba noodles! "Harapeko," a beloved local spot [Shiwa-cho, Shiwa-gun, Iwate Prefecture]

Located in Shiwa Town and established over 40 years ago, "Harapeko" is a popular soba restaurant known for its 100% buckwheat soba (without any binding agents) and cold soba noodles, often resulting in long lines. Many regular customers travel from Morioka to visit, and the restaurant is crowded regardless of the day of the week...

DaiwaConsilioDaiwaConsilio2026.06.30

Bowl of thick udon noodles with tempura shrimp, a lemon wedge, and chopped green onions in broth on a wooden table

"Sanuki," "Hakata," and "Inaniwa": Three must-try brand udon noodles in Morioka! [Iwate Prefecture...].

Among the various regional udon varieties found throughout Japan, there are some that are nationally famous and known as "brand udon." Examples include Sanuki udon from Kagawa Prefecture and Hakushin udon from Fukuoka Prefecture, considered the birthplace of udon in Japan...

DaiwaConsilioDaiwaConsilio2026.06.10

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  • [What day is it today? | Tohoku Edition] What day is November 8th?
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  • What is Miyagi Shirome, a high-quality soybean grown in Miyagi Prefecture? We introduce restaurants where you can try it!
  • [Akita Prefecture] The delicious combination of Kiritanpo hotpot and Hinai Jidori chicken!
  • Aomori's sea urchin is also top-notch! We introduce its charms that are just as good as those of Sanriku and Hokkaido!
  • [Akita Prefecture] A recipe for the traditional dish "Iburi-gakko" is trending? Delicious food...
  • [Fukushima Prefecture] Eating horse sashimi with mustard miso is the Fukushima way! Perfect as a side dish with rice...
  • [Fukushima Prefecture] How about a souvenir? Fukushima-style peach-flavored sweets and juice...
  • Grilled scallops
    [Aomori Prefecture] Enjoy the taste of Mutsu Bay scallops in local cuisine!
  • What to eat during New Year's? Local New Year's dishes that reflect history and culture are popular...
  • [Tsuruoka City, Yamagata Prefecture] Tsuruoka's food culture has been passed down for hundreds of years
  • [Akita's Sasara Dance: Part 2] The Sasara Dance comforted the dejected Lord Satake...
  • Ukiyo-e style Edo-period council scene on a raised platform: a man with a fan speaks to seated officials while others listen, with a castle and pine trees in the background; large white Japanese title text overlays the image.
    [Part 2] The Date Family's "Food" Strategy! Masamune's Inherited Spirit of Hospitality | Towards Arrogance...
  • The shrine and explanatory sign of Arahagihaba Shrine (Iwadeyama, Osaki City)
    Arahagihaba Shrine in Iwadeyama | Has it been enshrined for 2,000 years? A mysterious ancient shrine whose name is even etched into the place name...
  • The Mogami family crest at the entrance to Kozenji Temple
    Kozenji Temple, the family temple of Mogami Yoshiaki, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa.
  • Hobaraya Shokudo's round dumplings
    Take a day trip to Iizaka Onsen on the Fukushima Transportation Iizaka Line (Iiden) from Fukushima Station! [Fukushima Prefecture]
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  • The Mogami family crest at the entrance to Kozenji Temple
    Kozenji Temple, the family temple of Mogami Yoshiaki, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa.
  • The "Great Stone of Arahabaki-no-Okami" at Tannaiyama Shrine
    Tannaiyama Shrine | A shrine dedicated to the ancient Japanese animism, with a massive rock bearing the sacred object of worship of the great deity Arahaba-ki...
  • Dance of Ennen "Young Woman and Priest"
    What is Ennen, a precious performing art that only a few remain in the modern era? | Mōtsu-ji Temple's Ennen Dance [...
  • Shiroishi Castle
    Miyagi Prefecture also has a castle with a castle tower! Shiroishi Castle, the residence of Katakura Kagetsuna, a senior retainer of the Date clan...
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    How about a night train experience on the "Komachi" for your New Year's Eve trip home? The special overnight Shinkansen "Amanese" departs from Tokyo...
  • "Iwate Craft Beer Festival in Morioka 2026" will feature craft beers from 16 breweries in Iwate Prefecture...
Dog siblings
Did you know they have five siblings? Sobacchi and Wankokyo, the local mascots of Iwate...
A procession carrying lanterns and the main hall
The Kokusekiji Somin Festival, a celebration of over 1,000 years of history, draws to a close | 2024 local report [...
Port Family Portrait
30 Surnames with Roots in Aomori Prefecture's Prestigious Families
Miharukoma
Miharu-goma – One of Japan's three great horses, a local tradition that preserves the legend of Sakanoue no Tamuramaro...
Shiroishi Castle
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
[Hirosaki City, Aomori Prefecture] Is Iwakiyama Shrine the most powerful power spot in Aomori?.
Portrait of a family and Tsuruga Castle
30 Surnames with Roots in Fukushima Prefecture's Prestigious Families
Statue of Kimiyuki Sanada Yukimura
Three historical sites connected to the Date clan's vanguard, "Oni Kojuro," Katakura Shigenaga, and Sanada Yukimura...
Family portrait from the early Meiji period
30 Surnames with Roots in Akita Prefecture's Prestigious Families
Dainichi Hall Bugaku | Two Dainichi Buddhas
Dainichido Bugaku, a UNESCO Intangible Cultural Heritage with a history of approximately 1,300 years | 2026...
Kokeshi dolls from Sakunami Onsen
Whiskey naturally found in hot springs! The little-known secrets of Sakunami Onsen, Sendai's hidden gem...
Shinkansen platform at Akita Station
[JR East Japan Pass Trip: Day 2, Part 1] A quick return trip to Iwate. Our destination...
Chaguchagu Umako (2025.06.14)①
The Chagu Chagu Umakko, a traditional early summer sight in Iwate, is a colorfully...
Statue of Tsugaru Tamenobu in front of Hirosaki Cultural Center
A pilgrimage to the family temples of the Tsugaru clan, lords of Hirosaki Domain: "Kakushu-ji Temple," "Chosho-ji Temple," and "Takateru Shrine"...
Daimanji Temple Kokuzodo
Is the Thousand Buddhas of Kokuzoson at Daimanji Temple in Mukaiyama the origin of the name of Sendai? [Miya...
Plaque of Araki Shrine
Adjacent to ancient ruins...and even closer, there's the Arahabaki Shrine, which is associated with Minamoto no Yoshiie...
Bottled Don (abalone, scallop, salmon roe)
The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
Family photo from the Meiji period
30 Surnames with Roots in Yamagata Prefecture's Prestigious Families
Dance of Ennen "Young Woman and Priest"
What is Ennen, a precious performing art that only a few remain today? | Ennen at Motsuji Temple...
Shimanuki Kokeshi Tin 00
Shimanuki's "Kokeshi Can" is a tangible item that will appeal to collectors...
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