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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Tohoku gourmet

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Scarlet Robe (Part 1)

[Part 1] Aizu samurai cultivated apples! Japan's first privately cultivated apples, "Hi no Koromo" and "Kuni...

Introduction In October 2015, Aizuwakamatsu City in Fukushima Prefecture and Yoichi City in Hokkaido declared themselves friends and family. While the two cities may seem far apart at first glance, they are in fact bound together by an inseparable bond of history.

Korok with a swordKorok with a sword2026.01.19

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

New Year's cuisine

New Year's Cuisine in the Tohoku Region | Preserved Foods for Festivities Developed by Heavy Snowfall

When most people think of New Year's, they probably think of sumptuous meals. However, in the Tohoku region, which is particularly prone to heavy snowfall, New Year's meals are more than just "luxurious.".

NEFT Editorial DepartmentNEFT Editorial Department2025.12.30

Morioka's soul food, "Jajamen," recommended by locals: 3 restaurants! [Iwa...

Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.

DaiwaConsilioDaiwaConsilio2025.12.26

A tour of the local ramen in the six Tohoku prefectures! A beloved ramen shop in Morioka, one of the prefecture's most competitive ramen areas...

According to the Ministry of Internal Affairs and Communications' household survey, Morioka City ranked first in the nation for the amount of Chinese noodle purchases by households for four consecutive years from 2021 to 2024. Morioka City, where Chinese noodles are eaten a lot at home...

DaiwaConsilioDaiwaConsilio2025.12.24

What to eat during New Year's? Local New Year's dishes that reflect history and culture are popular...

New Year's cuisine has evolved in unique ways across Japan. The New Year's cuisine of Fukushima Prefecture in the Tohoku region has also evolved to reflect the history and culture of the region. Famous local dishes include squid and carrots and kozuyu...

Haruka HashimotoHaruka Hashimoto2025.12.22

New Year in Aomori is a cod New Year! What are the cod dishes that are essential for the prefecture's residents?

Cod is synonymous with New Year's in Aomori. The steaming aroma of jappa soup and the rich flavor of cod milt evoke memories of winter dining in Aomori. While cod-filled meals are rarely seen outside the prefecture, they have long been an essential part of Aomori's cuisine.

Hana OdagiriHana Odagiri2025.12.19

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

DaiwaConsilioDaiwaConsilio2025.12.17

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

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