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seasoning

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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A rice accompaniment made by a long-established pickle shop! A taste review of Odawaraya's "Taberu" series...

"Edible chili oil" has become a huge hit as a side dish to go with rice. Odawaraya, a long-established pickle shop based in Koriyama City, Fukushima Prefecture, offers not only "Edible Chili Oil" but also the spin-off "Edible" series...

Haruka HashimotoHaruka Hashimoto2026.02.03

Super interesting! Tare de Matsumoto, a premium yakiniku sauce, taste review [Fukushima Prefecture]...

R Artisan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture, is a signboard company that handles outdoor advertising. However, this company has another surprising side to it. That is, Matsumoto...

Haruka HashimotoHaruka Hashimoto2025.09.22

All you need is this to make your meal delicious! Aizu Tenpo's "Okazu Miso" series [Fukuoka...

Each prefecture in the Tohoku region has a wide variety of foods that go well with rice, known as "rice accompaniments." This time, we'll be introducing the Aizu Tenpo "Okazu Miso" series. This dish features a rich miso paste and plenty of ingredients...

Haruka HashimotoHaruka Hashimoto2025.09.10

Locals share the appeal of Aomori's all-purpose seasoning, "Stamina Gentare," and their recipe variations...

When you think of Aomori, what comes to mind? Apples? The Nebuta Festival? Or perhaps snowy scenery? But as a local who knows Aomori inside and out, I can say with a loud voice, "There's one thing you can't miss!".

Hana OdagiriHana Odagiri2025.01.14

[Fukushima Prefecture] Eating horse sashimi with mustard miso is the Fukushima way! Perfect as a side dish with rice...

When you think of horse sashimi, many people think of it as a Kyushu specialty. However, horse sashimi is also a specialty of the Aizu region of Fukushima Prefecture. And in Fukushima, horse sashimi is served with mustard miso...

Haruka HashimotoHaruka Hashimoto2025.01.10

Kaldi's popular "Umakute Shouga Nee!!" is a versatile seasoning that can be easily adapted!.

With the recent trend of warming up your body, the number of people consciously consuming ginger and those who love the taste of ginger are on the rise. "Umaku" is a versatile seasoning that has captured the hearts of ginger lovers.

Haruka HashimotoHaruka Hashimoto2024.10.09

Smoked daikon radish tartar sauce is super useful! Introducing basic usage and recommended recipes [Autumn...

Iburi-gakko, a traditional Akita pickle, is known for its crispy texture and unique smoked flavor. Tohoku Rokken Trivia Media NEFT: What is the traditional food "Iburi-gakko"?.

Hana OdagiriHana Odagiri2024.09.10

miso

Exploring the culture of miso! Introducing recommended miso and local dishes [Fukushima Prefecture]

Fukushima Prefecture is blessed with a harsh natural environment, and various food cultures have developed in different regions to suit the local climate. However, one thing that is common throughout the prefecture is the love of miso. The seasoning...

Haruka HashimotoHaruka Hashimoto2024.08.13

The only one in Japan! Marushichi's miso, soy sauce, and seasonings made with hot spring heat are so delicious! [...

Do you know the miso and soy sauce that have been loved by the people of Tsugaru for many years? The miso and soy sauce sold by Marushichi Tsugaru Miso and Soy Sauce Co., Ltd. are known by everyone in Owani and are a staple of their cuisine...

Hana OdagiriHana Odagiri2023.12.12

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  • Apple Vermont Soy Sauce
    What is Apple Vermont Soy Sauce? It's used as a sauce and dressing... In Aomori Prefecture, apples are used...
  • Perfect as a souvenir! What is "Sendai Naganasu Pickle"? Where to buy it [Miyagi Prefecture]
  • Akita specialty Babahera ice cream
    Have you heard of Babahera Ice Cream, a summer staple in Akita? A cute, retro, and handmade treat...
  • This is a bit of a sudden question. Hong Kong fried noodles are delicious, right? They're the same all over the country...
  • Is the era of "Aomori = melon" coming? Exploring the appeal of Tsugaru city's high-quality melons...
  • Enjoy Yamagata soba! Introducing soba unique to Yamagata and recommended restaurants
  • Mochi Honzen 03
    [Part 2] What is Mochi Honzen in Ichinoseki and Hiraizumi? | Other Honzen dishes and Mochi Honzen...
  • [Aomori Prefecture] From grain-centered Edo culture to original cuisine! Aomori's...
  • Uneme Legend
    What is the "Uneeme Legend," a tragic love story? The shadow of the legend remains to this day [Koriyama City, Fukushima Prefecture]
  • The Narrow Road to the Deep North 2
    [Series: Following the Narrow Road to the Deep North ②] Basho and Sora enter Miyagi Prefecture and head for Sendai, the city of trees
  • Reconstruction of a flush toilet found at the Akita Castle ruins
    Akita Castle was the center of trade with the former kingdom of Balhae! The deciding factor? Flush toilets...
  • Illustration of Oishigami Pyramid
    Is there a pyramid in Aomori Prefecture? What is the Oishigami Pyramid?
  • Nishikicho Toramai (Kamaishi City)
    Sanriku performing arts come together! Sanriku International Arts Festival 2025 "Kazumasu" photo report [...
  • Giant Akita dog at Akita Station
    [JR East Japan Pass Trip: Day 1, Part 2] First day's accommodation: A stroll around Akita City and some delicious local sake...
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  • Komainu of Inunomiya
    Dog Shrine and Cat Shrine – Enshrining dogs and cats at the birthplace of the mythical Japanese dog, the Takayasu dog...
  • Ryusendo Cave (first underground lake)
    Ryusendo Cave, one of Japan's three largest limestone caves, is a natural adventure spot! [Iwate Prefecture]
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    Matsushima Zuiganji Temple: A Nighttime Temple Visit in Autumn - A Local Report! [Miyagi Prefecture]
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    Iizaka Onsen is a famous hot spring loved by Matsuo Basho! Introducing recommended public baths and inns [...
  • Konpira barrel floating
    Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River
  • A large guardian deity imbued with wishes for good health and protection from illness. What is this "doll" that wards off evil? [...
Bashoan Historical Site Observation Garden
Let's meet Matsuo Basho in Fukagawa!
Kasedori (Kaminoyama City, Yamagata Prefecture)
The "Kase-dori," a divine incarnation wearing a straw cloak, shouts "Kakkakka!"...
Cat Inari illustration
A must-see for cat lovers! A guide to the local area starting from "Shinobuyama Neko Inari"...
Uneme Legend
The tragic love story of Uneme: The legend that remains to this day [Fukushima Prefecture...
Tour the precious cultural assets remaining in Minamiaizu, the southern part of the Aizu region [Fukushima Prefecture]
Namahage
The Namahage Museum and Oga Shinzan Folklore Museum, where all the Namahage of Oga are gathered...
[Yamagata Prefecture] Tsuruoka's silk weaving industry, built by trading swords for hoes
[Yamagata Prefecture] Enjoy the history of safflower culture from Risshakuji Temple in the mountains...
Image illustration of Yamabushi stone
What is the "Yamabushi Stone" folktale from Hiraizumi? A detailed introduction to the setting of the story [Iwate Prefecture]
Tono Furusato Village
Discover the original Japanese landscape! Tono, Iwate Prefecture, has plenty to see
[Minamisoma City, Fukushima Prefecture] The Oshu Soma Clan, who nurtured a unique culture for 800 years...
Charcoal Grill Tota
A reverse Cinderella story from the Heian period, "Charcoal Burner Tota"...
Kurokawa Noh
Kurokawa Noh is a Shinto Noh performance that has been developed independently by farmers for 500 years.
The Narrow Road to the Deep North 1
[Series: Following the Narrow Road to the Deep North ①] The journey through Tohoku begins with the Kanetsu...
Model of the Ise-Dodai ruins (Ise-Dodai Jomon Museum)
The Isedotai Ruins are a mysterious site registered as a World Heritage Site! [Akita Prefecture]
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