It's so cold, isn't it... A collaboration between Espal Fukushima's "Fukushima dialect T-shirt" and "Momorin" has arrived!

"Hyakkoi," "Ndabeshita," "Agatonai." These beloved Fukushima dialects have been transformed into T-shirts featuring Fukushima City's tourism PR character, Momorin

Starting October 17th, 2026 (Saturday) , Espal Fukushima will begin selling "Fukushima Dialect T-Shirts featuring Momorin designs ." There are nine different designs in total, combining Fukushima dialect with local scenery and specialties. These are intriguing local items that can be purchased at Fukushima Station.

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Approximately 1,000 shirts sold in 3 months! Espal Fukushima's "Fukushima Dialect T-shirts"

A "Fukushima dialect T-shirt vending machine" was installed on the first floor of S-PAL Fukushima in July 2026. This unique initiative allows customers to buy T-shirts featuring local dialects from a vending machine, and according to the announcement , more than 1,000 shirts were sold in the three months since its installation.

Following its success, a new design incorporating "Momorin" has been added. The design allows you to enjoy words unique to Fukushima together with the local scenery and culture

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Fukushima dialect and local motifs on one sheet. Introducing three noteworthy designs

"Hyakkoi" x Snow Rabbits of Mt. Azuma

"Hyakkoi" means "cold." This word is associated with the snow rabbit found on Mount Azuma

The illustration depicts mountains, with Momorin snuggling up beside her, capturing the essence of spring in Fukushima in a single image. The large letters that read "It's so cold!" also catch the eye

"Nda beshita" x Tsuchiyu Kokeshi

"Ndabeshita," which is introduced as meaning "That's right," is based on the Tsuchiyu kokeshi dolls facing each other and having a conversation

Momorin can be seen next to the kokeshi doll. The illustration is friendly and makes you feel like you can hear them talking in the Fukushima dialect

"Thank you" x Iizaka Onsen

The phrase "angatonai," meaning "thank you," is combined with the name of Iizaka Onsen (hot spring). The illustration features a hot spring with a noren (traditional Japanese curtain) hanging, and Momorin (a character from a Japanese manga series)

Even everyday expressions of gratitude take on a different meaning when spoken in the Fukushima dialect. This design evokes the warm atmosphere of a hot spring resort

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There will be a permanent display at S-PAL Fukushima, and a limited two-day in-person sales event at Fukushima Station

The new T-shirts will be available for permanent purchase from the vending machine on the first floor of S-PAL Fukushima starting October 17th (Saturday)

Furthermore, on October 17th (Saturday) and 18th (Sunday) , face-to-face sales will also be held at "F_CONNECT" on the 2nd floor of JR Fukushima Station, inside the Shinkansen ticket gate . The hours for both days are 10:00 to 20:00 .

Please note thatF_CONNECT is located inside the Shinkansen ticket gate area, so an entrance ticket or a valid train ticket/commuter passis required for entry.

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Fukushima dialect on T-shirts as travel souvenirs

This T-shirt features not only local dialects but also motifs associated with Fukushima, such as snow rabbits, Tsuchiyu kokeshi dolls, and Iizaka Onsen hot springs. It's familiar to locals and is sure to be a great opportunity for tourists to learn about the Fukushima dialect

If you're using Fukushima Station, why not check out these souvenirs that feature the Fukushima dialect?

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