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B-grade gourmet food

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We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

Morioka's soul food, "Jajamen," recommended by locals: 3 restaurants! [Iwa...

Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.

DaiwaConsilioDaiwaConsilio2025.12.26

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

This is the perfect way to finish off a night of drinking! Introducing the classic final dishes of the six Tohoku prefectures [Six Tohoku prefectures]

Tohoku is known as a "sake region" with an abundance of local sake. And because the culture of drinking is so deeply rooted in this region, there is a strong commitment to "shime" (a traditional Japanese way of drinking) at the end of a night's drinking session. Moreover, this "shime culture"...

Hana OdagiriHana Odagiri2025.05.30

Is this the birth of a new B-grade gourmet food?! Belle Joyce's Nice Feeling Bread! [Iwate Prefecture]

Have you heard of the Beljoyce Group's "Delicious! Sesame-Fragrant Beef Curry Bread," which won the Grand Prize at the 2025 Lunch Box and Side Dish Awards? It's a curry bread filled with beef curry...

DaiwaConsilioDaiwaConsilio2025.04.15

What is the "Kiri Sensho" that pitcher Yusei Kikuchi thought was popular nationwide? [Iwate Prefecture]

Kirisensho is a steamed rice cake made from kneaded rice flour. It is a local confectionery served at celebrations in the central inland area of ​​Iwate Prefecture and eaten as a snack during farm work such as rice planting. The other day, I...

DaiwaConsilioDaiwaConsilio2025.04.07

What is Aomori City's "Miso Curry Milk Ramen"? The story behind its creation and its intriguing flavor...

Aomori Prefecture has many local ramen dishes, but one that stands out among them is "Miso Curry Milk Ramen." At first glance, it may seem like a mismatched combination, but the richness of the miso and the flavor of the curry...

Hana OdagiriHana Odagiri2025.03.26

This is a bit of a sudden question. Hong Kong fried noodles are delicious, right? They're the same all over the country...

I've loved instant noodles, "Hong Kong Yakisoba," since I was a child. As an adult, I could easily purchase them at supermarkets in Miyagi Prefecture, so when I was living alone...

Editorial staffEditorial staff2025.02.07

What is Towada Barayaki? Introducing the store where it originated and the recipe [Aomori Prefecture]

Towada Barayaki is beef belly seasoned with a sweet and spicy sauce and grilled on a hot plate. This dish, beloved mainly in Towada, Aomori Prefecture, is an easy dish made with only onions and beef belly.

Hana OdagiriHana Odagiri2024.12.17

Introducing the appeal, recipes and where to buy "Owani bean sprouts", a traditional vegetable grown using hot spring heat [...

Have you heard of "Owani bean sprouts," grown in Owani Town, Aomori Prefecture? They're thin, long bean sprouts, and not only do they look amazing, they taste amazing too! For those who only know regular bean sprouts, this may come as a shock...

Hana OdagiriHana Odagiri2024.11.18

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