Yokote Yakisoba, a B-grade gourmet dish from Yokote City, Akita Prefecture, which gained attention after winning the B1 Grand Prix, was created as a new dish to replace Okonomiyaki, which helped alleviate the post-war food shortage. In Yokote, "...
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When it comes to Morioka's cuisine, the three most famous noodle dishes are "Reimen" (cold noodles), "Jajamen" (noodles with garlic sauce), and "Wanko Soba" (small bowls of soba noodles served in small bowls). But did you know there are other lesser-known, casual local delicacies? Here...
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Marukan Building Cafeteria in Hanamaki City, Iwate Prefecture, is a large cafeteria that retains a Showa-era retro atmosphere and offers everything you could want. Hanamaki City is also the birthplace of the poet and children's author Kenji Miyazawa, and is now adjacent to...
Fukuda Pan, a representative soul food of Morioka, offers over 50 types of fillings, including both sweet and savory options. At the four Fukuda Pan directly managed stores, the staff will explain the different fillings...
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Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...
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Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.
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When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...
Tohoku is known as a "sake region" with an abundance of local sake. And because the culture of drinking is so deeply rooted in this region, there is a strong commitment to "shime" (a traditional Japanese way of drinking) at the end of a night's drinking session. Moreover, this "shime culture"...
Have you heard of the Beljoyce Group's "Delicious! Sesame-Fragrant Beef Curry Bread," which won the Grand Prize at the 2025 Lunch Box and Side Dish Awards? It's a curry bread filled with beef curry...
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Kirisensho is a steamed rice cake made from kneaded rice flour. It is a local confectionery served at celebrations in the central inland area of Iwate Prefecture and eaten as a snack during farm work such as rice planting. The other day, I...
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