British toast packaging

Is British toast a local food? Discover the charm of local bread! [Aomori Prefecture]

beloved by the people of Aomori Prefecture"English Toast,"Are you familiar with

People will be divided into those who wonder, "British...? But it's Aomori...?" and those who think it's common knowledge, saying, "It's British toast, right? I know it!"

In fact, British toast is a famous local bread in Aomori Prefecture! In this article, we will delve deeper into what British toast is, the origin of its name, and its appeal


What is British Toast? A local bread from Aomori Prefecture!

since its release around 1967a long-selling product that has been on the market for over 50 years.

Aomori's local bread "British Toast"
Aomori's local bread "British Toast"

Margarine and sugar are sandwiched between two slices of mountain-shaped bread, creating a simple yet nostalgic taste

Incidentally, the name "English Toast"comes from the fact that a type of loaf of bread with a mountain-shaped top is called "English bread." The product uses toast made from this English bread, hence the name "English Toast."


The secret behind the birth of British toast

British toast was born around 1967, but there are two reasons why it was developed in Aomori Prefecture and became a hit

The first reason is that in the Ominato area of ​​Mutsu City, Aomori Prefecture, there was a custom of spreading butter on mountain-shaped slices of bread and sprinkling sugar on them. Based on this eating habit, they successfully commercialized the product by substituting margarine for butter, which was expensive at the time

The second reason is that it has become a favorite among students in Aomori Prefecture. The British toast that was sold at the school's convenience store became popular among students and eventually became a local food in the prefecture

Over 50 years have passed since its creation, and various flavors have been introduced, with around 200 varieties having been commercialized to date, including "Custard Whip," "Ogura & Margarine," and "Blended Coffee Cream."


The appeal of British toast

British toast has many charms that have made it a favorite for so many years! We will introduce some of those charms


The gritty feel is the best

The defining characteristic of English toast is its"gritty" texture. The sugar sandwiched between slices of bread creates a unique texture the moment you bite into it, and it's incredibly addictive.

Inside British toast
Inside British toast

The margarine melts in your mouth, and the sweetness spreads throughout your mouth

British toast filling enlarged
British toast filling enlarged

For those who want to enjoy the crunchy texture even more, a regular product"English Toast Extra Crunchy"is also available, which has an even more pronounced texture.

The fluffy bread is irresistible

In addition to the flavor of margarine and granulated sugar, British toast is also appealing due to the fluffy texture of the bread. The secret to the texture lies in the manufacturing process, which involves baking the specially made mountain-shaped bread for British toast and commercializing it within two and a half hours

Thanks to a unique manufacturing process that preserves the fluffy texture, even when sandwiched between two slices of bread it is not heavy, and has a texture similar to that of a futon

Although it's nothing new or unusual, its comforting, simple flavor may be the secret to why you'll want to eat it again and again


Where can I buy British toast?

British toast is basically sold in all supermarkets, convenience stores, and department stores in Aomori Prefecture

in Tokyo, Osaka, and FukuokaAomori Prefecture's antenna shops. It seems some people have also purchased it at limited-time product exhibitions and supermarket events.

If you really want to try it, you can check out the online shops that sell it


Try Aomori Prefecture's local bread, "British Toast"

This time, we introduced the characteristics and origins of "British toast," which is known to all Aomori residents

British toast is a delicious bread with a simple combination, perfect for both snacks and lunch. If you visit Aomori Prefecture, why not try it for its gritty texture?


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