Tohoku Rokken Trivia Media NEFT
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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

[Iwate Prefecture] Enjoy soft serve ice cream while feeling the sea breeze at the northern Sanriku coast! Roadside station...

As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...

DaiwaConsilioDaiwaConsilio2025.06.12

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  • [Yamagata Prefecture] The representative summer pickle of the Okitama region. What is the popular round eggplant?
  • Morioka Cold Noodles①
    [Morioka City, Iwate Prefecture] Must-try soul food "Morioka Reimen"! History, recommended restaurants, and more...
  • New Year image
    What is Yamaichi Soy Sauce's "Akegarashi"? A special flavor that pairs well with alcohol and rice [Yamagata...
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    Local supermarket Shufu no Mise Saichi sells 20,000 Akiu Ohagi rice balls a day!? [Miya...
  • Craft beer
    [Craft Beer in Aomori Prefecture] Top 5 Local Beers from the Northernmost Part of Honshu!
  • "Yakisoba Bagoong" is a product exclusive to the Tohoku and Shinetsu regions
    Why is Yakisoba Bagoong so popular in Tohoku? A look into this local soul food
  • Thin-skinned manju
    What is Kashiwaya's Thin-Skinned Manju, one of Japan's Three Greatest Manju, and the Morning Tea Ceremony? [Koriyama City, Fukushima Prefecture]
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    Akita's winter symbol: Hatahata
  • It developed as a logistics port on the Yoneshiro River, and its role has led to the name "Noshiro City," which remains to this day...
  • [Sendai City, Miyagi Prefecture] Excitement! Enthusiasm! I don't want to go home! A wonderful time at Miyagikyo Distillery...
  • Kitamaebune Ships at Hiyoriyama Park
    The emergence of a wealthy merchant with even greater financial resources than the feudal lord? The port of Sakata, prosperous due to Kitamae-bune (Kitamaebune) [Yamagata Prefecture]
  • Lanterns at the main gate of Zuiganji Temple
    Matsushima Zuiganji Temple: A Nighttime Temple Visit in Autumn - A Local Report! [Miyagi Prefecture]
  • Tomb of Gamo Ujisato (Five-ringed Pagoda)
    A Christian and one of the "Seven Philosophers of Rikyu" | The grave of the multifaceted Gamo Ujisato [Fukuoka].
  • Irimizu Cave
    [Tamura City, Fukushima Prefecture] Irimizu Cave is a dungeon you have to crawl through on all fours! Abukuma Cave...
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    Sasano Ittobori and Otaka Poppo | Wood carving techniques and local toys born in Yonezawa [Yamagata Prefecture, Yonezawa...].
  • A swordsmith offering a sword to the shrine (image)
    [Part 2] Who is the Oshu "Maikusa Blacksmith"? What was their influence on the development of the Japanese sword?.
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    Is there a statue of a sumo wrestler crying at night? A legend passed down at Senshoji temple, the family temple of Mogami Yoshiaki's daughter...
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    Risshakuji Temple, part of the Four Temples Corridor, along with Chusonji Temple, Motsuji Temple, and Zuiganji Temple (Yamagata Prefecture)
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    "Sanuki," "Hakata," and "Inaniwa": Three must-try brand udon noodles in Morioka! [Iwate Prefecture...].
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Aizu-Tajima Gion Festival
The Aizu-Tajima Gion Festival, famous for Japan's largest bridal procession [Minamiaizu Town, Fukushima Prefecture]
Shiroishi Castle
[Shiroishi City, Miyagi Prefecture] Enjoy the famous gourmet food around Shiroishi Castle! Experience the history of Shiroishi through food...
What is the mystery behind the place names that start with "to" from Ichinohe to Kunohe? Scattered throughout the former Nanbu territory...
A procession carrying lanterns and the main hall
The Kokusekiji Somin Festival, a celebration of over 1,000 years of history, draws to a close | 2024 local report [...
Ogata Village | Hachirogata Reservoir
Hachirogata Lake (Akita Prefecture), once the second largest lake in Japan
[Iwate Prefecture] 7 Famous Waters of Iwate Prefecture! Sweetfish and salmon swim upstream in the famous waters that flow through the city...
Chusonji Temple information board
[JR East Japan Pass Trip: Day 2, Part 2] Intensive Exploring Hiraizumi! World Heritage Site "Chuson...
Did you know that Fukushima Prefecture is actually known as the "Natto Prefecture"? Recommended products and secret natto allergies...
[Series 1: The Battle of Zenkunen and the Battle of Gosannen] Why did the Oshu War at the end of the Heian period...
deer dance
Date and Nanbu folk performing art "Shishiodori" | Sasara Hall closure project on-site report [...
Tour the precious cultural assets remaining in Minamiaizu, the southern part of the Aizu region [Fukushima Prefecture]
What are the Mogami Eight Shields? [Part 1]
[Part 1] What was the "Mogami Yatsudate," a confederation of local lords in Dewa Province? ...
The Hakkoda Maru, a ferryboat from the Seikan era, is brought back to life! Experience the ship's long history aboard...
[Tohoku] Strange festivals in Tohoku!? Introducing 6 festivals that will surprise people from other prefectures
Date Masamune Equestrian Statue
Aoba Castle? Sendai Castle? Introducing the base of the Sendai domain built by Date Masamune!
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