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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

[Iwate Prefecture] Enjoy soft serve ice cream while feeling the sea breeze at the northern Sanriku coast! Roadside station...

As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...

DaiwaConsilioDaiwaConsilio2025.06.12

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  • What is the B-grade gourmet dish "Namie Yakisoba"? A powerful local flavor [Fukushima Prefecture]
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    Akita's winter symbol: Hatahata
  • What is Towada Barayaki? Introducing the store where it originated and the recipe [Aomori Prefecture]
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    [Craft Beer in Miyagi Prefecture (Northern Area)] 5 Breweries with Unique Flavors!
  • Enjoy folk performing arts in Hirosaki City! 3 Izakayas where you can hear the Tsugaru Shamisen (Aomori Prefecture)
  • Image of a secretary
    A former secretary selects 5 truly delicious souvenirs from Iwate Prefecture!
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    Historical heritage remaining in Tsuruoka, a port of call for Kitamae ships [Yamagata Prefecture]
  • Sakata Senbero
    Sakata and Tsuruoka are famous for their long-established pubs, yakitori restaurants, and standing bars where you can enjoy cheap drinks!.
  • Deep dive into the charms of Morioka! 7 soul foods recommended by locals! [Iwate Prefecture]
  • Torimasa's Teppanyaki Hormone
    From Sendai Station to Fukushima City! A two-day, one-night gourmet trip by express bus! [Fukushima Prefecture]
  • Sakunami Kokeshi dolls' expressions
    Sakunami Kokeshi – Developed in Sakunami Onsen in Sendai, it has a history of over 150 years...
  • [Aomori Prefecture] How cold is it in Aomori? Here are some tips to protect yourself from the cold during your winter trip to Aomori!
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The "Great Stone of Arahabaki-no-Okami" at Tannaiyama Shrine
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[Yamagata Prefecture] Tsuruoka's silk weaving industry, built by trading swords for hoes
Chusonji Temple information board
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"Shayokan." Dazai Osamu's birthplace. Nationally designated important cultural property. ©Aomori Prefecture
Chusonji Temple's Golden Hall, Hirosaki Castle, and Shayokan Hall - Historical Buildings Made from Aomori Hiba (Claude Tree) [Aomori Prefecture]
[Miyagi Prefecture during the Boshin War] What decision did the powerful Sendai domain of Oshu make?
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