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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

[Iwate Prefecture] Enjoy soft serve ice cream while feeling the sea breeze at the northern Sanriku coast! Roadside station...

As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...

DaiwaConsilioDaiwaConsilio2025.06.12

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  • Genbikei Gorge bus stop
    The "Flying Dumplings" are a specialty of Genbikei Gorge and are a delicious activity worth seeing!.
  • Mochi Honzen 02
    [Part 2] What is "Mochi Honzen" in Ichinoseki and Hiraizumi? | Over 300 varieties! A diverse cuisine...
  • Enjoy these 3 deliciously flavorful local sakes with your hotpot! [Fukushima Prefecture]
  • [Fukushima Prefecture] How about a souvenir? Fukushima-style peach-flavored sweets and juice...
  • Koriyama brand vegetables [Green Sweet]
    Koriyama Brand Vegetables [Green Sweet Edition] Cooking and Eating Them!
  • Enjoy the thick, rich sweetness of "Anpo-gaki," a natural treat! [Fukushima Prefecture]
  • What is the "Kiri Sensho" that pitcher Yusei Kikuchi thought was popular nationwide? [Iwate Prefecture]
  • Chocolate-flavored sweets from Fukushima Prefecture! Limited-edition flavors of famous sweets?
  • Hamayuri
    The legend of the once-existent express train "Rikuchu" and its extremely complicated operation...
  • The "Matagi," master bear hunters who live in the mountains, originated in Kitaakita City, the home of the Ani Matagi...
  • Yamagata city from Kasumi Castle Central Observatory
    [Yamagata Prefecture] Walking around Tokamachi and Nanukamachi in Yamagata City, where the atmosphere of the Edo period remains
  • Onikobe's Jigokudani Promenade! The steam and geysers are a sight straight out of hell! [Miyagi Prefecture]
  • [Part 1] A Solo Day Trip to Yamagata City | Sightseeing within a 2-5km radius of Yamagata Station on the Senzan Line [Yamagata...
  • Yajiro Kokeshi's facial expression
    Yajiro Kokeshi – A tradition that developed around Kamasaki Onsen, the home of the Shiraishi Katakura family...
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    Atago Shrine on Mount Atago (Sendai City) is the guardian deity of the years of the Dragon and Snake, and enshrines the fire god Kagutsuchi...
  • Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb
    A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.
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    Did they skip both Aquamarine and Marine Tower? A family's fun visit to Onahama, Iwaki City...
Dondon Yaki
[Yamagata City, Yamagata Prefecture] Yamagata's soul food, "Dondonyaki"? Snacks and...
Yamagata Hanagasa Festival
[Yamagata Prefecture] What is Hanagasa Ondo? From an overview to interesting anecdotes...
JR Morioka Station
[Iwate Prefecture] A good old retro trip! 5 spots to experience Morioka's history!
2025.07.22 Aizu-Tajima Gion Festival_00
Aizu-Tajima Gion Festival Photo Report: Part 1 - Performances at the large floats of the evening festival...
The Legend of Gold in Mutsu Province | Gold from Mount Kogane in Wakuya Town, said to be Japan's first gold-producing region...
Military commander of Iwate
Three Sengoku Warlords from Iwate Prefecture! Nanbu Harumasa, Nanbu Nobunao, and Kunohe Masazane
Miharukoma
Miharu-goma – One of Japan's three great horses, a local tradition that preserves the legend of Sakanoue no Tamuramaro...
Gojome Town (Akita Prefecture): Home to a morning market that has been running for over 500 years and the "zelkova tree with breasts"
From 1 to 9, "Place names with 'to' in them" [Yonohe Edition] Where was the legendary Yonohe?.
Illustration of Oishigami Pyramid
Is there a pyramid in Aomori Prefecture? What is the Oishigami Pyramid?
Iwatani Juhachiya Kannon, a folk deity's altar, "Onakama" (Collection of Nakayama Town Historical and Folk Museum)
The spirit medium "Onakama" and her head temple "Iwatani Juhachiya" in Yamagata Prefecture...
The development of Akita City began in Tsuchizaki - the Omonogawa River developed as a distribution center...
Kanzeji Temple (the cave where the demon hag lived)
The legend of the Onibaba of Adachihara. It is a scary ghost story with a sad human drama...
[Mt. Chokai-Tobishima Geopark: Tobishima] Tobishima, which prospered during the Edo period due to the Kitamaebune shipping
The bus comes once a day
Is the statement "The bus comes once a day" from the movie "We're Going to Tokyo" actually true?.
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