Tohoku Rokken Trivia Media NEFT
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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

[Iwate Prefecture] Enjoy soft serve ice cream while feeling the sea breeze at the northern Sanriku coast! Roadside station...

As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...

DaiwaConsilioDaiwaConsilio2025.06.12

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  • [What day is it today? | Tohoku Edition] What day is July 26th?
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  • Image of swordfish
    Come to Iwaki and eat swordfish! Unique menu items are constantly being added!.
  • Super interesting! Tare de Matsumoto, a premium yakiniku sauce, taste review [Fukushima Prefecture]...
  • [Fukushima Prefecture] What is Aizu's New Year's dish "Kozuyu"? A local flavor born from the spirit of hospitality
  • What is "Su-no-moto"? Pitcher Roki Sasaki's Favorite Local Condiment [Iwate Prefecture]
  • Scarlet Robe (Part 1)
    [Part 1] Aizu samurai cultivated apples! Japan's first privately cultivated apples, "Hi no Koromo" and "Kuni...
  • The scent of bamboo brings back memories! "Sasa Dango," a retro Japanese sweet from Inawashiro Town (Fukushima Prefecture)
  • What is Kudo Pan, beloved by the people of Aomori Prefecture? Introducing the classic and best-selling products
  • Hideyoshi Cloud
    [Akita Prefecture] Shimizu's people, rice, and sake king "Hideyoshi" - Becoming an adult and the taste of home
  • Kakuda City, Miyagi Prefecture: A city connected to space as a development base for large rocket engines
  • Aizu Senbero
    Aizuwakamatsu City, a city of nature and history, is home to a cutting-edge senbero bar! [Fukushima Prefecture]
  • Sunset from Otakamori in Matsushima, one of Japan's three most scenic spots
    If you want to see the whole view of Matsushima, try the "Four Great Views" - a detailed guide to the spectacular views! [Miyagi Prefecture]
  • Demons of the World
    "Oni no Yakata" is a demon museum that brings together demons from all over the world! [Kitakami City, Iwate Prefecture]
  • [Part 1] A Solo Day Trip to Yamagata City | Sightseeing within a 2-5km radius of Yamagata Station on the Senzan Line [Yamagata...
  • A stone slab engraved with the three goddesses at Kamitsari Shrine
    The legend of the goddesses of the three mountains of Tono and the "Kamitsaya Shrine" where the three goddesses are said to have separated [Iwate Prefecture]...
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  • Statue of Tsugaru Tamenobu in front of Hirosaki Cultural Center
    A pilgrimage to the family temples of the Tsugaru clan, lords of Hirosaki Domain: "Kakushu-ji Temple," "Chosho-ji Temple," and "Takateru Shrine" [Aomori Prefecture]
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    Zao Takayu Kokeshi – Developed in Zao Onsen, drawing on the traditions of Tsuchiyu and Togatta...
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    [Miyagi Prefecture - Yamagata Prefecture] The only road directly connecting Sendai City and Yamagata City, "Futakuchi Forest Road Line"...
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    Hijiori Kokeshi – Developed in Hijiori Onsen, drawing on the traditions of Naruko and Togatta...
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    How are weather forecasts divided? I'm looking into the detailed area divisions for weather forecasts in the Tohoku region...
  • Thatched round huts on a green field with a dirt path and a tree-filled background.
    [Jomon Period Aomori ③] The lives of the Jomon people nurtured by abundant forests and seas... A population of approximately 9,000...
[Part 2] A stone monument related to Suishinshi Masahide in Akayu! | Akayu Onsen, Yamagata Prefecture
Komainu of Inunomiya
Dog Palace and Cat Palace – Dogs enshrined in the birthplace of the legendary Japanese dog, Takayasu Inu...
Mochi Honzen 02
[Part 2] What is Ichinoseki and Hiraizumi's "Mochi Honzen"? | Over 300 varieties!
The Legend of Princess Tatsuko of Lake Tazawa
The mystical legend of Princess Tatsuko, told through Lake Tazawa, Japan's deepest lake...
New Year's cuisine
New Year's Cuisine in the Tohoku Region | Preserved Foods for Festivities Developed by Heavy Snowfall
The Kamaishi Daikannon, one of the "Three Great Giant Buddhas of Tohoku," overlooks Kamaishi Bay [Iwate Prefecture...].
Iwate Deer Dance
What is Shishiodori? Learn more about its characteristics and how to make the dance even more enjoyable...
Ubakawa illustration
What is Ubaki? A detailed introduction to the Yamagata folktale that was also broadcast in Manga Nippon Mukashibanashi
Danburi Choja
What is "Danburi Choja"? A detailed explanation of the old story that gave the name to the sweet potato shochu...
A stone slab engraved with the three goddesses at Kamitsari Shrine
The legend of the goddesses of the three mountains of Tono and the "Kamitsaya Shrine" where the three goddesses are said to have separated...
Demons of the World
"Oni no Yakata" is a demon museum that brings together demons from all over the world! [Kitakami City, Iwate Prefecture]
Date Masamune Ash Tomb
Date Masamune's ash mound and Daiganji Temple, which guards his grave | A unique funeral tradition in the Date clan...
Morioka, Iwate Prefecture - The history and types of Morioka Sansa Odori dance...
Nishikicho Toramai (Kamaishi City)
Sanriku performing arts come together! Sanriku International Arts Festival 2025 "Kazumu" Photo Le...
Mt. Gassan (summer skiing)
[Gassan, Nishimurayama District, Yamagata Prefecture] Can you ski in midsummer? Gassan Ski Resort is warm...
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