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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

Enjoying soft-serve ice cream while basking in the sea breeze... 5 recommended soft-serve ice creams at roadside stations on the northern Sanriku coast! [Iwa...].

As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...

DaiwaConsilioDaiwaConsilio2025.06.12

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  • What is hittsumi? Learn more about the differences between suiton and hatto, as well as the best sake to pair it with...
  • What is Aomori City's "Miso Curry Milk Ramen"? The story behind its creation and its intriguing flavor...
  • Craft beer
    [Craft Beer in Aomori Prefecture] Top 5 Local Beers from the Northernmost Part of Honshu!
  • [Aomori] What is Hokaiori? Tsugaru's Obon customs are colorful and unique
  • Fukushima boasts the highest natto consumption in Japan! Introducing the locals' top picks for natto...
  • Shoppebodakko rice
    What is Akita's specialty "Bodakko"? We'll explain why it's salty and show you how to recreate it at home
  • Expanded Polo Chocolat packaging
    Polo Chocolat is hot! Introducing where to buy it, the varieties, and variations [Aomori Prefecture]
  • Scarlet Robe (Part 2)
    [Part 2] Aizu samurai cultivated apples! A new industry brought to fruition by the indomitable Aizu spirit
  • coffee shop
    7 Long-established Coffee Shops in Morioka City! Spend time surrounded by the Showa Era [Iwate Prefecture]
  • Illustration of zazen
    [Yamagata Prefecture] 5 Temples Where You Can Experience Zen Meditation and Sutra Shaking! Recommended for Beginners!
  • Uneme Legend
    What is the "Uneeme Legend," a tragic love story? The shadow of the legend remains to this day [Koriyama City, Fukushima Prefecture]
  • Ogatsu Hoin Kagura (Ishinomaki City, Miyagi Prefecture) - Rekimin Autumn Festival 2025
    Sendai City Museum of History and Folklore | Rekimin Autumn Festival 2025 Photo Report (October 25, 2025)...
  • Daimanji Temple Kokuzodo
    Is the Thousand Buddhas at Daimanji Temple's Kokuzoson in Mukaiyama the origin of the name Sendai? [Miyagi Prefecture]
  • Yamagata dashi
    Yamagata's "dashi" is a versatile and easy-to-make local dish that goes well with anything! [Yamagata Prefecture]
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Recommended Articles
  • Plaque on the torii gate of Arahagihaba Shrine (Tagajo City)
    Arahagihaba Shrine in Tagajo | The guardian deity of the Tagajo government office, built to repel the Emishi (indigenous people of northern Japan)...
  • Is Japan's Oyu Stone Circle a sacred place from the Jomon period? [Akita Prefecture]
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  • A calm blue lake bordered by forested green hills and distant mountains under a bright, partially cloudy sky.
    Recommended scenic driving routes in Tohoku! Stunning mountain scenery, two dam lakes...
  • Modern white passenger train traveling on railway tracks, front-on view with overhead electric lines visible.
    Coal transport, bypass routes, recovery from unprecedented disasters... the Joban Line's role has been...
Honkai Shishimai Banraku is a folk performing art that has been preserved and passed down for 400 years in Akita.
[Yonezawa City, Yamagata Prefecture] Visit the hot springs associated with the Uesugi clan of the Yonezawa domain
Miyazawa Kenji and the Landscapes of Iwate — Stories of his Hometown Reflected in His Works
From Kurozuka Cave to Bunchi Suriishi. Matsuo Basho visits the legendary rock formations [Fukushima Prefecture]
[Fukushima Prefecture] 5 Famous Waters of Fukushima! Supporting the Reconstruction of "Beautiful Fukushima"...
[Aomori Prefecture] Let's go on a trip to see clay figurines! Introducing the highlights and spots!
A stone monument engraved with the Freemason mark near the site of the main gate of Sendai Castle
A freemason stone monument near the site of the main gate of sendai castle? Sendai mystery...
"The Later Three Years' War Scroll" (near Kanazawa Fort, 1087) Source: Wikipedia
[Series 6: The Former Nine Years' War and the Later Three Years' War] From internal conflict within the Kiyohara clan to a struggle for succession...
[Recommended Autumn Festivals: Fukushima Edition] Autumn in Fukushima is all about warrior processions and fighting festivals!
[Iwate Prefecture] Enjoy the charm of Nanbu ironware and gourmet food made with it...
Shiroishi Castle and stone monument
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
Shinzan's Ten Thousand Buddhas
More than 10,000 Jizo Bodhisattvas cover the walls of the Shinzan Mantaibutsu Statue [Oga City, Akita Prefecture]
Sanriku International Arts Festival 2024
Sanriku International Arts Festival 2024 | An event bringing together local performing arts from the Sanriku region...
[Takahata Town, Yamagata Prefecture] A shrine dedicated to dogs and cats? The history of Inu no Miya and Neko no Miya...
[Akita Prefecture] What is Hirafuku Hyakuho? A detailed introduction to his works and where you can see them
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