A perfect souvenir from Miyagi! "Gyutan Sendai Rayu" (beef tongue chili oil) now comes in a special package featuring Lapras, the "Miyagi Support Pokémon"!

Jinchu, which manufactures beef tongue processed foods at its own factory in Yuriage, Natori City, Miyagi Prefecture, released "Laplace Beef Tongue Sendai Chili Oil" on October 30, 2026

This is a special package of Sendai beef tongue chili oil featuring Lapras, the "Miyagi support Pokémon."

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Miyagi's food and Lapras as a souvenir

This product, which combines Miyagi's food culture with Lapras, the mascot for promoting tourism in the prefecture, was designed as a souvenir for visitors to Miyagi. The aim is for people to enjoy the charm of Miyagi along with creating lasting memories of their trip

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A mildly spicy chili oil that brings out the delicious flavor of beef tongue

"Gyutan Sendai Rayu" isthat contains 90% beef tongue. Large pieces of beef tongue are combined with Jinchu's original seasoned oil, resulting in a product that allows you to enjoy the flavor and texture of the meat.

It's mildly spicy, andsimply by putting it on rice. The ingredients also include oyster sauce, fried garlic, and fried onions.

Since it can be stored at room temperature, avoiding direct sunlight and high temperature and humidity, before opening, it is an easy product to choose as a souvenir

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The reason why Lapras was chosen as the "Miyagi Support Pokémon"

Lapras was appointed as the "Miyagi Prefecture Support Pokémon" in July 2019

I promote the charm of Miyagi Prefecture by visiting tourist spots and appearing at events. This package combines Laplace, who has these ties to Miyagi, with food products manufactured in the prefecture

A journey with Laplace across the water to the coast of Miyagi Prefecture

• Lapras is a "vehicle Pokémon" that travels on water
• The selection of Miyagi Prefecture reflects the desire to encourage many people to travel to the coastal areas, which were severely affected by the disaster

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"Pokémon Local Acts" - showcasing the charm of local areas and Pokémon

The "Miyagi Support Pokémon" initiative is part of "Pokémon Local Acts ," a project launched in April 2018 by The Pokémon Company in collaboration with various regions .

We aim to increase the number of fans for both regions and Pokémon by selecting a "favorite Pokémon" for each region and simultaneously promoting the charms of each region and Pokémon to audiences both domestically and internationally

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Manufacturing base in Yuriage and efforts in Jinchu

Jinchu is a company that manufactures and sells processed beef tongue products, with its headquarters and factory located in Yuriage, Natori City, Miyagi Prefecture. 'Laplace Beef Tongue Sendai Chili Oil' is also manufactured at this Yuriage factory

Based in Yuriage, a disaster-stricken area, the company is working to revitalize the region under the banners of "reconstruction, environment, and tourism," aiming to develop together with the local community

When looking for food souvenirs from Miyagi Prefecture, this is a product where you should pay attention to the connection to the region conveyed through the packaging

Source:Press release from Jinchu Co., Ltd. (PR TIMES)

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