
[Fukushima Prefecture] A must-see for lost souvenirs! 3 Japanese sweets that will make you say, ``You're a connoisseur'' when you buy them
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What do you pay attention to when buying sweets as gifts or souvenirs?
There are a variety of items that appeal to everyone, and classic items that everyone knows, but sometimes you want to make a slightly adventurous selection that will make people say, "I didn't know that!" or "I've never tried that!"
So, this time, we will introduce a carefully selected list of Japanese sweets that are sure to please connoisseurs and are delicious, even though people from outside Fukushima Prefecture might say, "I've never heard of them!" or "I've never tried them " We hope you enjoy discovering new sweets.
Musha Senbei: A delicious combination of thick dough and peanuts

First up the Aizu Musha Senbei sold by Onogi Foods Co., Ltd. in Aizuwakamatsu City, Fukushima Prefecture . If you look closely, can you see that it resembles the shape of a sword guard? At first glance, it looks similar to the famous Iwate Prefecture confectionery, Nanbu Senbei, but there are big differences in taste and texture.

Musha Senbei is characterized by its slightly sweet, thick cookie dough. However, it is not as crispy as a cookie. It is tightly pressed down, giving it just the right amount of hardness, and when you bite into it, it disintegrates in your mouth. The peanuts kneaded into it add to the aroma and texture. It is a satisfying rice cracker that is sure to leave you satisfied with just one piece
Musha Senbei is currently sold by Onogi Foods, but in fact it was previously produced and sold by a different company. The previous company went bankrupt due to the recession, and Musha Senbei disappeared from store shelves for a time. However, there were many voices calling for its revival, and Onogi Foods stepped up and made it happen. This story goes to show that it is a snack that continues to have a loyal, long-standing fan base
It's also a great souvenir for people who don't like sweet bean paste or other desserts. It's definitely worth trying, so please give it a try
Information
- Company name: Onogi Foods Co., Ltd
- Address: 178-4 Fujimuro, Oaza Fujimuro, Machikitamachi, Aizuwakamatsu City, Fukushima Prefecture
- Inquiry number: 0242-22-1387
- URL: https://www.onogi.net/
"Imokuri Satorou" is soft and smooth with a refined sweetness

Next on our list "Imokuri Satorou," sold by Daio Co., Ltd. . In fact, this is an exceptional product that won the highest award, the Honorary President's Award, at the 26th National Confectionery Exhibition . It's delicious enough to be acclaimed, and there's no end to its secret fans.
Imokuri Satorou can be summed up in one word as a Japanese-style sweet potato. It is made with plenty of sweet potatoes and chestnuts, and is kneaded with white bean paste. It has a milky taste that makes the most of the flavor of the ingredients, and is also elegantly sweet. You might think the texture is sticky, but it's actually fluffy. It has a moist and smooth texture that melts gently as you taste it. The chunks of chestnut, which are deliberately roughly crushed, add an accent that keeps you coming back for more until the very end

By the way, the name of the candy, "Imokuri Satorou," is apparently based on a folk tale that remains in Fukushima City
The story goes that, "Once upon a time, the mountain god wanted Satoru's only daughter as his wife, but when Satoru brought him plenty of sweet potatoes and chestnuts, the mountain god's favorite foods, he happily gave up on his daughter."
This luxurious sweet is irresistible for potato and chestnut lovers. If you can think of someone who would like it, be sure to give it a try
Information
- Company name: Daioh Co., Ltd
- Address: 4 Yakushido, Shimono-ji Temple, Fukushima City, Fukushima Prefecture
- Inquiry number: 024-535-3311
- URL https://www.imokurisatarou.com/
Tama Yokan: The moment it pops is incredibly fun

The last thing we'd like to introduce Tama Yokan, manufactured and sold by Tamashimaya . Nihonmatsu City has a history of developing as the castle town of the Nihonmatsu Domain during the Edo period. As a result, many historic temples, shrines, and Japanese confectionery shops remain, and Tamashimaya is one of them.
Tamashimaya's Tama Yokan is known only to those in the know. Its most distinctive feature is, without a doubt, its unique appearance. With its brilliant luster and unfamiliar round shape, you might be left scratching your head and wondering how you are supposed to eat it. In fact, you need a toothpick to open it

When you pierce the surface, the rubber film disappears in an instant, revealing the soft, springy yokan. It happens so quickly that you might not even be able to see the surface peel off
The yokan inside is packed with rich bean paste and has a moist texture. It's not heavy, though, and the light sweetness melts in your mouth. It's filling, so one is enough to satisfy you, but the "opening ceremony" of popping it with a toothpick is so fun that you'll find yourself wanting to pick up another one
If you're sharing memories of your trip to Fukushima, why not try some tama yokan with a slightly bitter tea? The tama yokan, which peels off easily when pierced, is a great conversation starter and may even get the conversation flowing more than usual
Information
- Company name: Tamashimaya Co., Ltd
- Address: 1-88 Honmachi, Nihonmatsu City, Fukushima Prefecture
- Inquiry number: 0243-23-2121
- URL: https://tamasimaya.com/
Enjoy some delicious Fukushima sweets
This time, we have picked out and introduced three recommended Japanese sweets that will make you say, "You're a connoisseur!"
Familiar flavors are great, but there's something even more satisfying about finding a new favorite. Share the sweets we've introduced with those around you, or sometimes keep some all to yourself, and enjoy them to your heart's content. We hope you enjoy the flavors of Fukushima



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