[Tohoku 6 prefectures] Do you know the catchphrase for the 6 Tohoku prefectures? Introducing the origin of the surprising catchphrase

When purchasing a product, do you ever find yourself drawn in by the catchphrase?

Catchphrases and catchphrases are not just attached to products. There are catchphrases all over the country, and even in the six prefectures of Tohoku.

What kind of catchphrase describes the prefecture?

We will introduce the catchphrases and meanings of each of the six Tohoku prefectures in detail. Although this is my own opinion and bias, I would also like to introduce some interesting catchphrases of Tohoku cities.

If you find a catchphrase that interests you, why not go to that city?

Did you know that catchphrases not only apply to products, but also to prefectures?

Image source: photoAC

Catchphrases and catchphrases express the product in one word, and they also have the effect of increasing purchase intent.

The reason why prefectures have catchphrases is that, just like with products, by adding a catchphrase, you can easily explain what the city is like.

The cherry blossoms are beautiful, you can see Mt. Fuji, there are rivers, there are mountains.

Our goal is to get people interested by explaining the characteristics of the area they live in in an easy-to-understand manner.

There are many catchphrases attached to prefectures that can be used for PR purposes, and it is possible to understand what kind of city the prefecture is by looking at the catchphrase.

What are the catchphrases of the six Tohoku prefectures?

Image source: photoAC

Of course, the six Tohoku prefectures also have catchphrases.

If you live in Tohoku, you may be familiar with this, but if you live in other prefectures, it may be new to you. We will introduce the origin of the catchphrase.

Aomori Prefecture “Kasai Aomori”

It is a catchphrase created to improve the image of Aomori Prefecture, and "Katsusai Aomori" is a catchphrase that aims to improve the image of Aomori Prefecture. It embodies the wish to make Aomori Prefecture colorful and the place that will receive applause and cheers from both inside and outside the prefecture.

Reference: Aomori Prefecture (Kasai Aomori image improvement)

By the way, the image of Aomori Prefecture's citizens is that they are ``patient,'' ``serious,'' ``caring,'' and ``conservative,'' so perhaps there is an intention to change this image.

Akita Prefecture "Akita Prefecture" "Anbeiina Akita Prefecture"

As you can see, ``Akitabijo'' means ``Akita beauties.'' It improves Akita's image, attracts more tourists, and increases the consumption of local products, and is an opportunity for people from all over the country to pay attention to ``Akita.'' It was made as much as possible.

The catchphrase says,
``At first glance, it looks like ``Akitabijin,'' but if you look closely, you'll find that there's humor in ``Akitabijon.'' It catches the eye of the viewer and makes you wonder, ``What is this?'' ), aiming to turn on the communication switch of those who see it.
'm sure many people will be attracted to the somewhat interesting catchphrase.

``Akita prefecture that is good for you'' means that there are many places that are good for you. Anbeii may be a bit difficult for people from other prefectures to understand, but it gives off a local flavor and gives it a distinctly Akita feel.

Reference: Akita, the Land of Beauty Net (please use Akita Prefecture's communication design "Akitabijon" logo mark)

Iwate Prefecture "Iwate, the land of gold."

Speaking of Iwate Prefecture, there are many things to be proud of, including Hiraizumi, history, culture, nature, agriculture, forestry and fisheries products, as well as traditional performing arts and crafts.

The catchphrase expresses these things, and I would like you to come to Iwate, a utopia that was once visited and admired by Marco Polo, Hoshi Saigyo, and Basho Matsuo.It has wonderful nature, high-quality, safe and secure agricultural, forestry, and fisheries products, and traditional culture that has been handed down in each region. and traditional crafts, expressing the overall richness of Iwate.

In recent years, the reputation of Iwate Prefecture has been increasing from around the world, and with the number of tourists expected to increase even more in the future, Iwate Prefecture is likely to become a must-see destination.

Reference: Iwate Prefecture (Iwate, the land of gold, information on Iwate's attractions)

Miyagi Prefecture “Every time a smile blooms, it’s just a trip”

In the title of the Sendai/Miyagi Tourism Campaign Promotion Council's official website, ``Smiles bloom, a date trip'', ``Musubimaru'', the prefecture's PR character, introduces tourist information (and ``Musubimaru'') (There is even information on the departure of Musubimaru, which clearly shows the popularity of Musubimaru both inside and outside the prefecture.)

Miyagi Prefecture has many historical sites and sightseeing spots, such as Matsushima, one of the three most scenic spots in Japan, and Takekoma Shrine, one of Japan's three major Inari shrines, so there are many places where you can enjoy your trip. Please travel through Miyagi Prefecture and bring lots of smiles to your face.

Reference: Every time a smile blooms, it's just a trip

Yamagata Prefecture "Cherry Prefecture"

Since we have udon prefecture and onsen prefecture, it wouldn't be strange to have a cherry prefecture! By using the catchphrase ``Cherry,'' which many people would answer when asked what they think of Yamagata Prefecture, the image of Yamagata Prefecture = cherries will be strengthened.

In fact, there are not only cherries, but also many delicious fruits and specialty products, so why not go to Yamagata Prefecture... Motoi Sakuranbo Prefecture to enjoy more than just cherries?

It doesn't seem like the prefecture is using it as a catchphrase, but the prefectural governor has said "Cherry Prefecture" on SNS, so Yamagata Prefecture is a cherry prefecture! That's fine.

Fukushima Prefecture “Making Fukushima a reality one by one”

Fukushima Prefecture strongly declares that it has recovered from the Great East Japan Earthquake and nuclear disaster, and uses this catchphrase to appeal to people both inside and outside of Japan that each and every person is starting to take steps toward recovery.

Until 2021, the theme was "Let's start from Fukushima," but 10 years after the earthquake, it has changed.

It has the meaning of combining each person's strength, connecting each person's thoughts, and working together to give shape to each other one step at a time.

Reference: Realizing Fukushima, one by one

Interesting catchphrases from the Tohoku region

Image source: photoAC

There are many catchphrases and slogans that express the prefecture's characteristics, image, and feelings toward its citizens, but sometimes there are some that make you wonder, "What is this?"

We'll introduce catchphrases you're used to hearing, as well as catchphrases that may be a little confusing.

Inakadate Village, Aomori Prefecture “It’s rural!”

Inakadate Village in Aomori Prefecture may not be a familiar village, but it may come to mind for many people when they think of ``Rice Paddy Art Village.'' This year is the 30th time for Inakadate Village's rice field art! It has been going on for 30 years, and the best time to see the rice field art will be around summer this year.

Inakadate, it's rural I(i)-jan

Indeed, being in the countryside might be nice! I'm a little surprised by the naming sense, but it has a great impact.

Sendai City, Miyagi Prefecture “Sendai, the City of Forests”

This is a very well-known and familiar catchphrase, but many people may be wondering why "Mori no Miyako?"

If you've ever visited Sendai, you'll know that there are many trees in the center of Sendai, and there are forests and trees within a 30-minute drive from Sendai Station.

Mori refers not only to the trees and flowers that grow naturally in the mountains, but also to the rich greenery that has been cultivated over many years by the cooperation of the people living in the area. It is said to be filled with the feeling that it is a treasure of Sendai.

Reference: Sendai City (known as the "City of Forests")

Fukushima City, Fukushima Prefecture “Fukushima City with both flowers and beauty”

It's a catchphrase that sounds like it's true, but it has a deep meaning.

Fukushima City has many famous cherry blossom viewing spots, and many tourists visit Fukushima City in the spring. Is Fukushima City just flowers? No, it expresses that it is a town full of charm, with many other things to enjoy, such as the fruit that makes ``Mi''.

There are so many good things in Fukushima City!

Reference: Fukushima City (“Flowers are also available” to Fukushima City)

Summary: A catchphrase or catchphrase is like a business card.

We introduced the origins and thoughts behind the surprising catchphrases of the six Tohoku prefectures.

A catchphrase or catchphrase is like a "business card" for the prefecture. Look at the business card and if you're interested, let's go! The number of people who think so will increase.

There are catchphrases that capture their characteristics well, and even ones that are a bit funny. Each catchphrase embodies the idea of ​​``We want you to come to our prefecture (municipality).''

In addition to the catchphrases introduced this time, each city, town, and village has their own catchphrase, so why not check them out before heading out to the city, town, or village that interests you?