
The God of Fortune is real! ? The legend of Sendai Shiro! [Sendai City, Miyagi Prefecture]
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Did you know that there once existed a god of good fortune in Sendai? His name is "Sendai Shiro"
Even now, there is an endless number of stores displaying Shiro Sendai's photos in hopes of benefiting from his blessings. What kind of person was he, and what kind of happiness did he bring?
Sendai Shiro's personality
It is said that Sendai Shiro was born in the late Edo period "Yuguroshita" in the center of modern day Sendai city. For this reason, it was also known as Yurashishita Shiro
When I was seven years old, I fell on the Hirose River and became unconscious, and my intelligence developed slowed down, but because of his good personality, he was loved by everyone and even received food at restaurants I stopped by.

Sendai Shiro, who wandered around the city every day and loved to please people, sweeps the front of the store without his permission when a broom was leaning against the storefront, and when he found a bucket filled with water and a ladle, he even sprinkled water.
Then, at some point, rumors began to arise that the shop where Shiro cleaned and sprinkled water suddenly would be booming.
This is said that Sendai Shiro has become pleased by everyone as the "living god of fortune."
He is also famous for his love of railways, and when Sendai Station on the Tohoku Main Line opened in 1887, he visited the station every day, receiving tickets from people and then took the train to Shiraishi City, Fukushima Prefecture, and Yamagata Prefecture.
Happiness brought by Shiro Sendai
It is said that the store that Sendai Shiro visited had prosperous business. On the other hand, there is a legend that says that the store that bullied Sendai Shiro went into ruin.
Although Sendai Shiro had an honest personality, he would not go to a restaurant he did not like, no matter how generous the invitations were. It can be seen that he chose to visit shops that did serious business without any ulterior motives or ambitions. It may have been Shiro Sendai's ability to bring happiness to those who make efforts for the sake of others.
Sendai Shiro, loved by everyone, is said to have died at the age of 47 in Sukagawa, Fukushima Prefecture around 1902 (Meiji 35). However, it is not clear, and although he was a famous person at the time, the tomb is unknown.
Moreover there were even witnesses even after the Showa era , so perhaps he was a god.
It has continued to be talked about in Sendai as a symbol of fortune.
Mitakiyama Fudoin , located on Chris Road, an arcade shopping district in Sendai city , Sendai Shiro is also worshiped despite being a temple and shrine.
Sendai Shiro may still be strolling around the shopping district, just as equal happiness is brought to all the shops in the shopping district.

Sendai Shiro goods are sold at various souvenir shops in Sendai. Among them, bromide is a popular souvenir among businessmen as a talisman for business prosperity.
It might make a great gift if you give it as a gift from Sendai!
Sendai Shiro <Information>
- Name: Sendai Shiro (Mitakiyama Fudoin)
- Address: 2-5-7 Chuo, Aoba-ku, Sendai, Miyagi Prefecture (Mitakiyama Fudoin)
- Phone number: 022-221-3056 (Mitakiyama Fudoin)
- Official URL: http://www.mitakisan.com/shiro.html