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[Miyagi Prefecture] A trip to Tohoku's terroage region | A moving experience in search of the finest flavors

Are you familiar with the term "terroage"? This is a term coined by Akiu Winery's representative, Mr. Mori

Terroage Tohoku offers tourism that embodies the idea that "the best flavors come from the source." This is a journey where you can see, touch, feel, and taste the local climate and the way of life of the people. Why not join us and create some memories?

In this article, we will introduce Terroage Tohoku

What is terroage?

Terroage is a combination of terroir and mariage, a term coined by Mr. Mouri, the representative of Akiu Winery in Sendai, Miyagi Prefecture

Terroir represents the climate, geography and human activities. Mariage refers to the pairing of food and alcohol. The purpose of terroir is to travel and experience these things together

The rich natural environment of Tohoku has given birth to delicious food, alcohol, and a unique traditional culture. We propose a new form of tourism that allows you to become familiar with the local people, culture, and climate through travel

Terroage Tohoku Activities

Terroage Tohoku offers tours that allow you to see, touch, and feel the local climate and human activities that have nurtured the food of the Tohoku region, as well as taste the food and alcohol. This is a journey that truly makes you realize that "the best flavors come from where they are produced."

This is not a tour where you simply eat and see, but rather we aim to create cherished memories through experiences that allow you to come into contact with people and their lifestyles through food

This tour allows you to experience things that can only be experienced in the production areas, so the experiences vary depending on the destination

Some allow you to eat ingredients you have harvested with your own hands, some allow you to see the cooking process, and some allow you to set up outdoor restaurants in fields or on farms for the day. These programs not only allow you to enjoy the deliciousness of the ingredients, but also to learn about the charms of the local nature and culture, and touch the hearts of the local people

The alcohol you can taste varies depending on your destination

In recent years, the production of craft beer and wine has been increasing in Tohoku. Of course, there are many rice-growing areas, so there is also a lot of delicious sake. Enjoy delicious sake with local specialties along with food. You can also observe the manufacturing process unique to the region and taste freshly made sake

The appeal of Terroage Tohoku tours is the special experiences that can only be had on-site

Terroage Tohoku's recommended model area

Terroage Tohoku tours are held all over Tohoku, but there is one area in particular that is taking the lead as a model area

  • Akiu
  • Sakunami
  • Natori

These three regions are working together to promote the pairing of local sake and food

Akiu

Akiu Onsen, located about a 30-minute drive from Sendai city, is one of the three great hot springs in Oshu and is also famous as a spot for viewing autumn leaves

In addition to the hot springs, the area is also rich in food resources, including restaurants that use local ingredients. The wine and cider produced at Akiu Winery have won awards at wine judging competitions across Asia

The combinations of Miyagi's abundant ingredients from the mountains and sea and wine made from grapes cultivated from scratch are endless

Sakunami

Sakunami Onsen, located about a 40-minute drive from Sendai city, was handed down as a secret hot spring for successive feudal lords of the Sendai domain. It is a power spot where the beautiful valley and the murmuring of the clear stream will soothe your soul

This is also the place where Nikka Whisky's Taketsuru, enthralled by the pure water, built the Miyagikyo Distillery. The rich and elegant whiskey is paired with the powerful yet gentle flavors of local ingredients. Enjoy the pairing at delicious restaurants, such as pizza made with fresh vegetables

Natori

Located in the center of Miyagi Prefecture, this region has been a thriving agricultural area since ancient times, using the fertile soil blessed by the Natori and Abukuma rivers. The area is famous for its fragrant parsley, which is grown in the pure water. As a town facing the sea that is half farming and half fishing, the area has also built a rich food culture

The area is also attractive for its easy accessibility thanks to the Sendai Airport and the Tohoku Shinkansen, and there are many commercial and leisure facilities

Another product they are proud of is their delicious sake, made with the rich underground waters of the Natori River. Made with locally-sourced rice, it has a fragrant aroma, and paired with fresh seafood is a delight you can only find in this region

How can I join a Terroage Tohoku tour?

To participate in the various tours promoted by Terroage Tohoku, please visit the website below. There are a variety of fascinating experiences available for each season and region, so we hope you will find something interesting

INFORMATION

summary

In this article, we introduced the Terroage Tohoku fine wine and food tour

Terroage Tohoku's tours, which advocate that the ultimate flavor lies in the place of production, are packed with special experiences that can only be enjoyed locally. Why not take a trip to experience the charm of Tohoku?

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