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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Traditions and customs

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Recommended scenic driving routes in Tohoku's Rokken region! Beautiful valleys, hot springs, and the Earth's...

National Route 398 is a long national highway, approximately 282 km in length, that traverses central Tohoku, connecting Ishinomaki City in Miyagi Prefecture to Yurihonjo City in Akita Prefecture, passing through Onagawa Town and Minamisanriku Town. Of that, the section from Yuzawa City in Akita Prefecture...

DaiwaConsilioDaiwaConsilio2026.10.09

The "Guiding Jizo" that leads the souls of the dead to paradise | A folk tradition of the tsunami survivors of Kesennuma Oshima...

Kesennuma Oshima Island floats off the coast of Kesennuma City, Miyagi Prefecture. Near Tanaka Beach on its eastern shore is a Jizo (guardian deity) shrine known as "Michibiki Jizo" (Guiding Jizo). The Michibiki Jizo is believed to guide the souls of the deceased to paradise...

Editorial staffEditorial staff2026.08.25

Traditional wooden Japanese temple with a curved roof surrounded by green trees; two visitors at the entrance.

A pilgrimage to three locations in Yamagata Prefecture known as the "Dewa 100 Kannon," featuring 33 Kannon statues. [Yamagata Prefecture]

The origin of the 33 Kannon pilgrimage in Yamagata Prefecture is said to be the "Mogami 33 Kannon Pilgrimage," which began during the Muromachi period. This pilgrimage, which is said to have started about 580 years ago, continues...

NORIJUNNORIJUN2026.07.01

The shrine and explanatory sign of Arahagihaba Shrine (Iwadeyama, Osaki City)

Arahagihaba Shrine in Iwadeyama | Has it been enshrined for 2,000 years? A mysterious ancient shrine whose name is even etched into the place name...

Iwadeyama, Osaki City, Miyagi Prefecture. Here lies a shrine dedicated to the mysterious ancient deity "Arahabaki," said to have resided there for 2,000 years. What's remarkable about this shrine is its address: Miyagi Prefecture...

AoiwaAoiwa2026.06.27

Hagurosan Great Torii Gate

Mountain worship of the Dewa Sanzan mountains | Praying for present happiness, peace in the afterlife, and rebirth [Yamagata Prefecture]

The Dewa Sanzan is a collective name for the three mountains of Yamagata Prefecture, with Mount Gassan (1,984m above sea level) as its main peak, along with Mount Yudono and Mount Haguro. Mount Haguro is known for...

NORIJUNNORIJUN2026.06.26

Plaque on the torii gate of Arahagihaba Shrine (Tagajo City)

Arahagihaba Shrine in Tagajo | The guardian deity of the Tagajo government office, built to repel the Emishi (indigenous people of northern Japan)...

The mysterious ancient god "Arahabaki"... This enigmatic deity is said to have been worshipped mainly in the Tohoku and Kanto regions, but even today, the most famous shrine bearing its name is the "Arahabaki" located in Tagajo City, Miyagi Prefecture...

AoiwaAoiwa2026.06.20

Unotori Shrine

Red cloth covering the trees... The mysterious matchmaking shrine "Ushitori Shrine" remaining in Tono [Iwate...

Despite its small size, the shrine exudes an intense presence, and the sight of countless red cloths tied around it is bizarre. This is Une-Tori, an ancient place of worship that also appears in Kunio Yanagita's "Tono Monogatari Shūi" (Supplementary Tales of Tono) in Tono City, Iwate Prefecture...

Editorial staffEditorial staff2026.06.18

A large guardian deity imbued with wishes for good health and protection from illness. What is this "doll" that wards off evil? [...

A large doll, about 4 meters tall. In Tamura City, Fukushima Prefecture, there is a god known as "O-ningyo-sama" (Doll God), a guardian deity that has been passed down for generations. It is characterized by its piercing gaze and outstretched sword, and is believed to ward off disease and disaster from the region...

Haruka HashimotoHaruka Hashimoto2026.06.11

Iwatani Juhachiya Kannon, a folk deity's altar, "Onakama" (Collection of Nakayama Town Historical and Folk Museum)

The spirit medium "Onakama" and her head temple "Iwatani Juhachiya Kannon-do" in Yamagata Prefecture

What is an Onakama? An "Onakama" is a folk shaman (fugeki) who performs spiritual mediumship, incantations, and divination, primarily in the Mogami and Murayama regions of Yamagata Prefecture. They are similar to Itako and Mikosama in other parts of the Tohoku region...

AoiwaAoiwa2026.05.29

Hinoemata Kabuki: Ehon Taikoki - Amagasaki Scene

Hinoemata Kabuki | Traditional village kabuki passed down in the secluded area of ​​Oku-Aizu [Hinoemata, Fukushima Prefecture...].

Hinoemata Village is located in the southwesternmost part of Fukushima Prefecture. It is situated in the mountainous region between Mount Hiuchigatake, Mount Aizu-Komagatake, and Mount Taishakusan, the highest peaks in the Tohoku region...

AoiwaAoiwa2026.05.16

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  • What day is it today? | Tohoku Edition What day is it on October 29th?
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    Karamatsu Shrine | The god who protects women's lives for matchmaking, fertility, and safe childbirth... "Karamatsu-sama of the Border" [...
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The facial expressions of Tsugaru Kokeshi dolls
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Futakuchi Forest Road (view of the Yamagata side)
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Plaque on the torii gate of Arahagihaba Shrine (Tagajo City)
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Risshakuji Temple
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