2017 SENDAI pageant of light! A thorough explanation of this year's highlights!

This winter, the light of the hearts of Sendai citizens will once again shine on Jozenji Street

When it comes to winter traditions in Sendai, the first thing that comes to mind is the "SENDAI Pageant of Starlight"!

600,000 LED bulbs will be installed along the zelkova trees lining Jozenji Street, brightening up the Sendai nightscape

This year's event will start on December 8th!

In this article, we will introduce the highlights of the upcoming 32nd "SENDAI Pageant of Starlight - Let's Light Up Our Hearts Together"!

What is the SENDAI Pageant of Starlight?

The SENDAI Pageant of Starlight is a winter illumination event held along Jozenji Street, a street lined with zelkova trees in downtown Sendai

The first event was held in 1986, and this year marks its 32nd anniversary

This is a major winter event in Sendai, attracting over 2.5 million visitors every year

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The electric lights installed along the rows of zelkova trees are called "Starlight Leaf" and were jointly developed by the executive committee and a light bulb manufacturer

This was also used at Tokyo Disney Resort, but from 2009 they began gradually switching to LED bulbs called "Pageant of Light."

In 2011, during the Great East Japan Earthquake, all of the LEDs were damaged in the tsunami, but the event was held without incident thanks to financial support and the provision of LEDs from all over the country

This event gave momentum to the reconstruction of Tohoku

The Pageant of Light, which has continued without interruption since 1986, is not actually an event led by the prefecture or city, but rather an event that has grown primarily through citizen volunteers

Growing with donations from citizens! This year, they're also using crowdfunding!

This light pageant has been developed by local citizens and volunteers, inheriting the philosophy of "From the City of Forests to the City of Light."

Much of the event's funding comes from donations from local residents

Every year, donation boxes and bottles are set up in supermarkets and department stores throughout Sendai, and the event is held with the cooperation of local residents

This year, we are also trying our hand at the popular crowdfunding method

Backers will receive the following rewards:

• 5,000 yen
  thank you letter & your name listed on the website
• 10,000 yen
  Sendai 89ERS official poster signed by 3 players
  Vegalta Sendai official poster signed by 10 players
  Miyagi Pageant rice (3 kg Hitomebore, harvested in October 2017 in Yamamoto-cho, Watari-gun)
  Thank you letter & name on the website
• 15,000 yen
  SENDAI Pageant of Light x Oursera collaboration lunch tote bag & college tote bag
• 20,000 yen
  SENDAI Pageant of Starlight x Oursera collaboration special lap blanket
• 30,000 yen
  Special box seat (Jozenji Hills 8th floor Back Page dinner course with drink for two)
  Pageant car ticket (12/18~21 18:00~)
• 50,000 yen
  Starlight Wink usage rights (play a recorded voice message along with Starlight Wink)

The first target amount has already been reached

Some rewards are in stock, so please support us early!

What are the highlights of the SENDAI Pageant of Starlight 2017?

From here, we will explain the highlights of the SENDAI Pageant of Starlight 2017!

• Mitsui Fudosan Realty Tohoku presents Starlight Wink, where
  600,000 light bulbs are turned off all at once, then turned back on all at once after about one minute.
  This is a signature event of the Sendai Pageant of Starlight, where visitors erupt in cheers every year when the lights are turned back on.
  During the event, it is held three times a day (18:00, 19:00, 20:00), but the time will be changed on the 23rd only, when "Santa's Forest Story" is being held.
• Life Support System presents the Pageant Car
  , a glittering, illuminated pageant car driven by a cheerful Santa.
  Passengers are welcome, and two groups of people per day will be able to tour the pageant with Santa for 45 minutes.
  Passengers are selected by lottery, but priority is given to crowdfunding backers, so if you really want to ride, support the crowdfunding campaign!
• 
  A romantic piano concert can be enjoyed for one day only during
  the STARLIGHT☆WINK CONCERT The piano performance accompanied by Starlight Wink will transport you to a fantastical world of light and sound.
  Enjoy a dreamlike moment on December 17th in front of the chapel at MJQ Wedding Jozenji Garden Hills Guest House.
• Re-Style FES!
  is an event that calls for understanding and action on the 3Rs through the lending of reusable tableware and stage events.
  Come to Kotodai Park Civic Square on December 23rd (Saturday, national holiday) and 24th (Sunday)!
• Sendai Winter Park ~ Starlight Rink ~
  Sendai is the birthplace of figure skating in Japan, producing skaters such as Arakawa and Hanyu.
  From December 8th to 25th, an ice skating rink will be set up in Kotodai Park Civic Square, so why not try your hand at winning a gold medal this winter?
• 
  White-based illuminations are lit up at
  Kahopyon Fantasy Park The mysterious light is different from the lights on Jozenji Street and is beautiful!
• KIRIN Ichiban Shibori Kitchen & YEBISU BAR
  Kotodai Park, you can enjoy light meals in a standing bar setting.
  Enjoy hot food made with seasonal ingredients while sipping your favorite beer, Ichiban Shibori, or YEBISU!
• the Machikuru Performers Sendai
  Pageant, performers with Machikuru performer licenses from all over the country will be putting on street performances at Kotodai Park.
• A photography
  competition is held every year to capture the most beautiful photos of the Sendai Pageant of Starlight.
  In addition, during the event, an exhibition of the competition's works is held at the Jozenji Gallery on the first floor of the Sendai Jozenji Building, so you can see past winning works.
• SoftBank presents Santa's Forest Story.
  Many Santas and reindeers dressed as Santas by local residents and marching band members will parade down Jozenji Street.
  There will also be musical performances and dance performances, so be sure to check them out.
  The event will be held on Saturday, December 23rd (national holiday) from 5:30 PM to 7:45 PM.
• Loople Sendai Pageant of Light Bus
  The Loople Sendai city bus that circulates around the city of Sendai will be running a special service during the pageant.
  It's fun to watch the pageant while riding on this retro-style bus!
• 2017 SENDAI Pageant of Starlight in Izumi Park TownOn
  the main street of Izumi Park Town, located north of Sendai city, you can see a mini pageant of starlight, which uses 100,000 of the same LEDs that are used in the original SENDAI Pageant of Starlight.Just
  like the original, Starlight Wink will also be held, so why not check it out while you're out shopping!
• 
  A light pageant scene will be projected onto the screen at the Welcome Hall, the entrance to
  the Sendai Umino-Mori Aquarium collaboration event Enjoy the LED tree reminiscent of the zelkova trees lining Jozenji Street, and the "Pageant Aquarium" with illuminated trees placed inside the aquarium.

SENDAI Pageant of Starlight 2017 will be held from December 8th to 31st

The SENDAI Pageant of Starlight, a flood of lights that colors Sendai's winter,
will be held every day from December 8th to 31st in 2017.

Wrapping up 2017 surrounded by the beautifully lit light of the hearts of Sendai citizens will be a memorable experience!

INFORMATION

Chimon

A thin-haired writer who loves traveling and laughter.
A nice guy who hides thinning hair by shaving his hair!
I will run north and south to make Tohoku smile with my writing!

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