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DrinkUp!! SENDAI

Wines and whiskies from the Tohoku region will also be featured! "DrinkUp!! SENDAI" will have its inaugural event on November 15th...

A tasting event featuring various alcoholic beverages, including wine and whiskey, will be held in Sendai City, Miyagi Prefecture. The event, the first of its kind, will take place on Sunday, November 15, 2026, at Hotel Monterey Sendai...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.20

Image of the completed "Anytime Sauna" facility

[Fukushima City] Bank vault converted into a sauna! Iizaka Onsen's "Anytime Sauna" to open in 2026...

A sauna facility called "Anytime Sauna," utilizing a former bank building, is scheduled to open on December 1, 2026, in Iizaka Onsen, Fukushima City, Fukushima Prefecture. The location is the former Fukui...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.20

Documentary film "Rice and the Wind" ©2026 Outcrop inc.

From Oga, Akita and Minamisoma, Fukushima, to a new sake culture: The film "Rice and Wind" will be released in 202...

"Ina to Agave" in Oga City, Akita Prefecture; "haccoba" in Minamisoma City, Fukushima Prefecture; and "WAKAZE" in Paris, France. This series follows young brewers challenging themselves to create new types of sake in their respective regions...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.19

Oushuutaro's iron kettle

Oshu Taro is now featured on Nambu ironware! Oitomi, founded in 1848, will be producing skillets and iron kettles...

Oshu Taro, the official mascot character of Oshu City, Iwate Prefecture, has been transformed into a Nambu ironware piece. The piece was manufactured by Oizumi, a Nambu ironware manufacturer founded in 1848 in Mizusawa Haneda-cho, Oshu City.

NEFT Editorial DepartmentNEFT Editorial Department2026.10.16

S-PAL Fukushima "Fukushima Dialect T-shirt"

It's really cold, isn't it... Momorin appears on the "Fukushima dialect T-shirt" at Espal Fukushima...

"Hyakkoi," "Ndabeshita," "Agatonai." These beloved Fukushima dialects, along with Fukushima City's tourism PR character "Momorin," are now featured on T-shirts. At S-PAL Fukushima, 2...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.15

Train Sim World 7 “Tadami Line: Aizuwakamatsu – Tadami”

Is the Tadami Line coming to a game? The Tadami Line is appearing in the railway simulation game "Train Sim World 7"...

Dovetail Games, a UK-based company, has released additional content for their railway simulation game "Train Sim World 7," titled "Tadami Line: Aizu-Wakamatsu to Tadami"...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.01

2027 Calendar "Collection of Kogin Embroidery Patterns"

Tsugaru's traditional crafts shine! The pattern calendar "Kogin Embroidery Pattern Collection" is really nice

Koginbank, a company that handles information dissemination and product development related to Kogin embroidery, has planned and produced the 2027 edition of "Kogin Embroidery Pattern Collection," which features patterns of Kogin embroidery, a traditional craft of Tsugaru...

NEFT Editorial DepartmentNEFT Editorial Department2026.09.30

Hanamaki's proud two-sword hero, Shohei Otani! A tour of the city's colorful monuments and manholes

Hanamaki City and Oshu City in Iwate Prefecture are towns associated with Shohei Ohtani, the two-way hero who is active on the world stage. While seeing Ohtani on television and in the newspapers may seem like a distant figure, a visit to his hometown reveals...

RyokoRyoko2025.09.03

Looking forward to the new overnight express train connecting the Tokyo metropolitan area and the Tohoku region!

Night trains were commonplace on JR lines until the early Heisei era. However, as the times changed, they gradually disappeared. Now, the Reiwa era is in its seventh year...

Yuto OnoYuto Ono2025.08.19

Tohoku Summer Festivals

Summer isn't just about the six major festivals! Five spectacular summer festivals across Tohoku!

Tohoku has many more spectacular summer festivals that rival the six major festivals! Festivals packed with the charm of each region will make the Tohoku summer even more exciting! Hachinohe Sansha Festival (Aomori Prefecture)...

NEFT Editorial DepartmentNEFT Editorial Department2025.07.11

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  • Kaldi's popular "Umakute Shouga Nee!!" is a versatile seasoning that can be easily adapted!.
  • Introducing the appeal, recipes and where to buy "Owani bean sprouts", a traditional vegetable grown using hot spring heat [...
  • Aizu bento box lunches are a local dish packed with the delicious flavors of Fukushima! [Fukushima Prefecture]
  • Image of a secretary
    A former secretary selects 5 truly delicious souvenirs from Iwate Prefecture!
  • What is the natto mochi that is so delicious that Miyagi residents mistake it for a national favorite?
  • Thin-skinned manju
    What is Kashiwaya's Thin-Skinned Manju, one of Japan's Three Greatest Manju, and the Morning Tea Ceremony? [Koriyama City, Fukushima Prefecture]
  • Inaniwa udon
    What is Inaniwa Udon, one of Japan's three great udon noodles and a specialty of Akita?
  • Yamagata Prefecture is the number one consumer of konjac in Japan! Is boiled konjac the most popular recipe?
  • Daisaku Soma Incident
    The Soma Daisaku Incident: An attempted attack on the lord of the Tsugaru domain by samurai from the Nanbu clan, also known as the Chushingura of Michinoku...
  • Morioka Senbero
    Morioka City, the largest cheap drinking haven in the northeastern Tohoku region: 5 cheap drinking spots where locals gather! [Iwate...
  • The Narrow Road to the Deep North 4
    [Series: Following the Narrow Road to the Deep North ④] Basho's long-cherished wish to visit Hiraizumi, the Pure Land of the Three Fujiwara Clan
  • The facial expressions of Togatta Kokeshi dolls
    Togatta Kokeshi – Traditional Kokeshi developed in "Togatta Onsen" in Zao, Miyagi Prefecture [Miya...
  • Demons of the World
    "Oni no Yakata" is a demon museum that brings together demons from all over the world! [Kitakami City, Iwate Prefecture]
  • [Christianity Spreads in Tohoku: Part 2] Northern Miyagi Prefecture, Home to Hidden Christians [...].
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Recommended Articles
  • Pure Land Garden at Motsuji Temple
    [JR East Japan Pass Trip: Day 2, Part 2] Admire the remains of soldiers' dreams at Motsuji Temple and visit Sendai...
  • Plaque on the torii gate of Arahagihaba Shrine (Tagajo City)
    Arahagihaba Shrine in Tagajo | The guardian deity of the Tagajo government office, built to repel the Emishi (indigenous people of northern Japan)...
  • Pencil of Wisdom
    A sacred place for students taking exams! Kameoka Monju, the Bodhisattva of Wisdom in Tohoku [Yamagata Prefecture]
  • Kashima-sama in Suehirocho
    A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
  • DrinkUp!! SENDAI
    Wines and whiskies from the Tohoku region will also be featured! "DrinkUp!! SENDAI" will have its inaugural event on November 15th...
  • Image of the completed "Anytime Sauna" facility
    [Fukushima City] Bank vault converted into a sauna! Iizaka Onsen's "Anytime Sauna" to open in 2026...
Kanzeji Temple (the cave where the demon hag lived)
The legend of the Onibaba of Adachihara. It is a scary ghost story with a sad human drama...
The Nekozuka Kofun Cat Festival, a huge cat festival for cat lovers, and its legends [Miyagi Prefecture]...
Hobaraya Shokudo's round dumplings
Take a day trip to Iizaka Onsen from Fukushima Station on the Fukushima Kotsu Iizaka Line (Iiden)! [Fuku...
[The Spread of Christianity in Tohoku: Part 1] Miyagi, the Home of Hidden Christians...
Statue of Kimiyuki Sanada Yukimura
Three historical sites connected to the Date clan's vanguard, "Oni Kojuro," Katakura Shigenaga, and Sanada Yukimura...
Daimanji Temple Kokuzodo
Is the Thousand Buddhas of Kokuzoson at Daimanji Temple in Mukaiyama the origin of the name of Sendai? [Miya...
A panoramic view of the Oyasukyo Great Fountain
Koyasu Gorge Geyser | The sight of steam erupting from everywhere is like something out of a movie...
Sakaida watershed
To the Sea of ​​Japan? To the Pacific Ocean? The "Sakai-da" water divergence point of the Ou Mountains, visible in the lowlands...
Plaque of Araki Shrine
Adjacent to ancient ruins...and even closer, there's the Arahabaki Shrine, which is associated with Minamoto no Yoshiie...
Ogatsu Hoin Kagura (Ishinomaki City, Miyagi Prefecture) - Rekimin Autumn Festival 2025
Sendai City Museum of History and Folklore | Rekimin Autumn Festival 2025 Photo Report (2025....
Sabako Shrine (Iizaka Onsen)
Iizaka Onsen is a famous hot spring resort loved by Matsuo Basho! Recommended public baths and inns...
[The Spread of Christianity in Tohoku: Part 2] Iwa...
Kanegasaki Herbal Brewery - Barrel-Aged ONI no amaro KZ
From Kanegasaki Town! A herbal liquor made with Iwate rice shochu and Japanese ingredients: "Barrel-aged ON...".
[Part 2] A solo day trip to Yamagata City: Sightseeing within a 2-5km radius of Yamagata Station on the Senzan Line...
Rezanov's Nadezhda as depicted in Japan
A man from the Sendai domain, who through a strange twist of fate became the first Japanese man to circumnavigate the globe...
Zuiganji Temple (Entrance)
Zuiganji Temple, a temple rebuilt by Date Masamune, located in Matsushima, one of Japan's Three Most Viewed Sites (Miyagi Prefecture)
Torimasa's Teppanyaki Hormone
From Sendai Station to Fukushima City! A two-day, one-night gourmet trip by express bus! [Fukushima Prefecture]
Three-story pagoda of Akutsu Hachiman Shrine
Despite having the only three-story pagoda in the Okitama region, the history of Akutsu Hachiman Shrine is shrouded in mystery...
Ryusendo Cave (first underground lake)
Ryusendo Cave, one of Japan's three largest limestone caves, is a natural adventure spot! [Iwate Prefecture]
Sakunami Kokeshi dolls' expressions
Sakunami Kokeshi Dolls – Developed in the Sakunami Onsen area of ​​Sendai, these dolls have a history of over 150 years...
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