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Exterior view of "KUROKOCHI STAY" at night / © Novaterra Inc

A former hospital in the heart of Aizuwakamatsu has been converted into an 8-room accommodation facility. The Western-style building, "KUROKOCH...", was constructed in 1936.

The former Kurokochi Gastroenterology Clinic, located in the heart of Aizuwakamatsu City, Fukushima Prefecture, will be reborn as "KUROKOCHI STAY," an accommodation facility with eight rooms. It is scheduled to open in 2026...

Topics from TohokuTopics from Tohoku2026.11.09

Fermenteria on the first floor of JR Sendai Station, where transparent tanks for brewing are lined up / © Katsuhanazo Co., Ltd

"Craft sake" brewed inside Sendai Station wins gold medal. Fermenteria's "Yuzu x...

Fermenteria, a brewery that brews sake daily on the first floor of JR Sendai Station, produces a craft sake called "CITRÈNE Japan Yuzu x Sansho"...

Topics from TohokuTopics from Tohoku2026.11.08

E6 Series Shinkansen "Komachi" ©JR East

How about a night train experience on the "Komachi" for your New Year's Eve trip home? The special overnight Shinkansen "Amanese" departs from Tokyo...

JR East has announced the inaugural run of the special Shinkansen train "Amaneseru Komachi," departing from Tokyo Station on the evening of December 27, 2026 (Sunday). It will arrive at Akita Station at 8:45 AM the following day, December 28 (Monday)...

Topics from TohokuTopics from Tohoku2026.11.07

"NIKAHO LOOKBOOK" / © Nikaho City, Akita Prefecture

A tour of the filming locations for the live-action movie "Look Back." Nikaho City in Akita Prefecture is hosting the "NIKAHO LOOK...".

Nikaho City in Akita Prefecture has begun distributing "NIKAHO LOOKBOOK," a sightseeing guide introducing filming locations for the live-action movie "Lookback," as well as restaurants and souvenir shops in the city...

Topics from TohokuTopics from Tohoku2026.11.06

Documentary film "Soumatou" © Itaru Matsui

A film about life in Okugawa, Nishiaizu Town, Fukushima Prefecture. A documentary born from the residents' feelings...

The documentary film "Soumatou" (Like a Sky's End), which chronicles the lives of people living in harmony with the mountains in the Okugawa district of Nishiaizu Town, Fukushima Prefecture, will be screened at Theater Image Ford in Shibuya, Tokyo, from December 12th, 2026 (Saturday)...

Topics from TohokuTopics from Tohoku2026.11.05

Pokémon GO Wild Area: Sendai/Tohoku Key Visual ©Scopely Explore ©Pokémon/Nintendo/Creatures/GAME FREAK Pokémon and Pocket Monsters are trademarks of Nintendo, Creatures, and GAME FREAK

"Pokémon GO Wild Area" opens in Sendai, Miyagi Prefecture on November 6th. No tickets required...

The real-world event for the smartphone game "Pokémon GO," titled "Pokémon GO Wild Area: Sendai/Tohoku," will be held from November 6th (Fri) to 8th (Sun), 2026...

Topics from TohokuTopics from Tohoku2026.11.04

Nakanozawa Kokeshi Doll Exhibition

Encounter unique "Takobozu" dolls. The "Nakanosawa Kokeshi Exhibition" is being held at the Urabandai Kogen Hotel...

The "Nakanosawa Kokeshi Doll Exhibition" is being held at the Urabandai Kogen Hotel in Kitashiobara Village, Fukushima Prefecture. The exhibition runs until January 11, 2027. Admission is free, and it is open to non-guests as well. (Example: "Takobozu"...).

Topics from TohokuTopics from Tohoku2026.11.03

"Toshi" and "Kaishi," sake brands inspired by Date Masamune and his eldest son, Date Hidemune. © Meimon Sakai Co., Ltd

The connection between Date Masamune and his eldest son, Hidemune, is reflected in Japanese sake. "Toshi" and "Kaishi" connect Sendai and Uwajima...

Inspired by the relationship between Date Masamune, the founder of the Sendai Domain, and his eldest son, Date Hidemune, the first lord of the Uwajima Domain, two sake brands, "Moriuta" and "Umiuta," were created. Planning and sales...

Topics from TohokuTopics from Tohoku2026.11.02

"Nikka Hirosaki Draft Cider Premium ROUGE" / © Asahi Breweries, Ltd

Nikka Hirosaki Draft Cider Premium Rouge, a red cider brewed at the Hirosaki factory...

Nikka Hirosaki Raw Cider Premium ROUGE, which uses Geneva apples (apples with red flesh), will be released nationwide in limited quantities starting December 1, 2026.

Topics from TohokuTopics from Tohoku2026.11.01

Koriyama Development Coupon Discount Amount and Eligible Stay Period / © Koriyama City

Get a 2,000 yen discount on accommodations in Koriyama City! The second phase of the "Koriyama Development Coupon" begins November 1st...

The second phase of applications for the "Koriyama Development Coupon," usable at eligible accommodations in Koriyama City, Fukushima Prefecture, will begin on Sunday, November 1, 2026. The coupon is valid for stays costing 5,000 yen or more per person per night (including tax)...

Topics from TohokuTopics from Tohoku2026.10.31

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  • What day is it today? | Tohoku Edition: What day is November 10th?
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  • Akebia fruit
    Over 90% of Akebia in Japan is produced in Tohoku! One of the autumn flavors, "Akebia" [Yamagata/Akita]
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    A journey unraveling the history of Yonezawa feudal lord Uesugi Yozan: what is the meaning behind the saying "If you try, you can do it"?.
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    Kurokawa Noh is a Shinto Noh performance that has been developed independently by farmers for 500 years [Yamagata Prefecture]
  • Minamoto no Yoshiie from the "Illustrated Scroll of the Former Nine Years' War" (Important Cultural Property, National Museum of Japanese History) Source: Wikipedia
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    A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
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    Yasukutsu Hachiman Shrine (Yamagata Prefecture) is home to the only three-story pagoda in the Okitama region, but its history is shrouded in mystery
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    A former hospital in the heart of Aizuwakamatsu has been converted into an 8-room accommodation facility. The Western-style building, "KUROKOCH...", was constructed in 1936.
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Iwatani Juhachiya Kannon, a folk deity's altar, "Onakama" (Collection of Nakayama Town Historical and Folk Museum)
The spirit medium "Onakama" and her head temple "Iwatani Juhachiya" in Yamagata Prefecture...
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A restored large post-hole building
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papier-mâché kokeshi doll
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