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The "Sasamasamune Support Project" is supporting the reconstruction of Sasamasamune Sake Brewery

Supporting Sasamasamune Sake Brewery in Kitakata, Fukushima, with sake. A project to support their reconstruction after the fire...

Sasamasamune Sake Brewery in Kitakata City, Fukushima Prefecture, lost its brewery and other facilities in a fire in June 2026. The "Sasamasamune Support Project," which aims to support its reconstruction through the purchase of sake, launched on November 2, 2026 (...

Topics from TohokuTopics from Tohoku2026.10.31

Sky Sauna Ura Tengu / ©FIELDFACT Co., Ltd.

Enjoy the fresh air and views of Mt. Chokai from the hotel rooftop! "Tenku Sauna Ura Tengu" has opened [...

"Tenku Sauna Ura Tengu" has opened on the rooftop of the Yuzawa Royal Hotel in Yuzawa City, Akita Prefecture. After warming up in the dome-shaped tent sauna and cooling off in the cold bath, you can enjoy the view of the city...

Topics from TohokuTopics from Tohoku2026.10.30

Laplace is depicted on the packaging of the Sendai Beef Tongue Chili Oil / © Jinchu Co., Ltd

A perfect souvenir from Miyagi! "Sendai Beef Tongue Chili Oil" and "Miyagi Support Pokémon" Lapras...

Jinchu, a company that manufactures beef tongue processed foods at its own factory in Yuriage, Natori City, Miyagi Prefecture, released "Laplace Beef Tongue Sendai Chili Oil" on October 30, 2026. "Miyagi Support Point...".

Topics from TohokuTopics from Tohoku2026.10.30

A view of fission yeast under a fluorescence microscope. ©WAKU Co., Ltd

Using yeast to produce components that support plants' adaptation to the environment. WAKU in Minamisoma produces glutathione...

WAKU Co., Ltd., headquartered in Minamisoma City, Fukushima Prefecture, announced on October 27, 2026, that it will be developing a glutathione product using fission yeast (scientific name: Schizosaccharomyces pombe)...

Topics from TohokuTopics from Tohoku2026.10.29

GLUTENLESS SELECT semi-fresh pasta packaging

Sendai-based "GLUTENLESS SELECT" semi-fresh pasta with approximately 80% less gluten...

Trinity Energy Co., Ltd., a company within the Furukawa Electric Group located in Sendai City, Miyagi Prefecture, has developed a semi-fresh pasta called "GLUTENLESS SELECT," which will be available from 202...

Topics from TohokuTopics from Tohoku2026.10.28

"Yell," a collaborative beer between Yokohama Beer and Beeren Brewery / © Yokohama Beer Co., Ltd

Yokohama Beer and Beeren Brewery in Morioka City, Iwate Prefecture, are collaborating! A project connecting the marathon...

Yokohama Beer, a craft beer maker based in Yokohama City, Kanagawa Prefecture, has teamed up for the first time with Beeren Brewery, headquartered in Morioka City, Iwate Prefecture, to create a collaborative beer called "Yell (A...)".

Topics from TohokuTopics from Tohoku2026.10.28

"Hayashi" / © Kojima Sohonten Co., Ltd

Removing alcohol from pure rice sake? A non-alcoholic version from Toko Brewery in Yonezawa, Yamagata...

Kojima Sohonten, the brewer of the sake "Toko" in Yonezawa City, Yamagata Prefecture, will release a non-alcoholic sake called "Hayashi -HAYASHI-" on October 15, 2026. Its distinguishing feature is that it is made purely from rice and rice koji...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.27

Yamagata Pudding's new product, "Raw Caramel Pudding Financier" © Koyō Holdings

Yamagata pudding is now available as a baked good! "Raw Caramel Pudding Financier" appears...

From Yamagata Prefecture's pudding specialty shop, "Yamagata Pudding," comes "Nama Caramel Pudding Financier," a baked confectionary version of their popular Nama Caramel Pudding. It uses eggs from Yonezawa, honey from Iide, and...

NEFT Editorial DepartmentNEFT Editorial Department2026.10.26

In a snowy landscape, the lights of Nebuta floats and small lanterns are reflected in the pond during the "Neburi Nagashi Lantern Festival" © Hoshino Resorts

Summer Nebuta festival in an open-air bath surrounded by snow? Aomoriya's winter tradition: "Neburi Nagashi Toro" (Floating Lanterns)

At "Aomoriya by Hoshino Resorts" in Misawa City, Aomori Prefecture, the winter event "Neburi Nagashi Toro" will be held from December 3, 2026 to March 6, 2027. Nebuta floats and small...

Topics from TohokuTopics from Tohoku2026.10.25

"KAORIUM for Sake & Wine" was set up in the tasting corner

Which Fukushima local sake should you choose? Fukushima Prefectural Tourism and Product Center and Nihonbashi Fukushima Hall "MIDETTE...".

"I want to try sake from Fukushima, but with so many brands to choose from, I'm not sure which one to pick..." To help with that, an AI sommelier has appeared in Fukushima City and Nihonbashi, Tokyo...

Topics from TohokuTopics from Tohoku2026.10.24

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  • What day is it today? | Tohoku Edition: What day is November 10th?
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  • Bakke Miso
    What kind of ingredient is "Bakke"? Learn about the origin of the name and how to cook it! [Miyagi Prefecture]
  • Wild vegetables and mochi soup
    What is Damakomochi? A detailed explanation of its origins and differences from Kiritanpo [Akita Prefecture]
  • [Ramen Kingdom: Yamagata Prefecture] 5 Famous Restaurants for Yonezawa Ramen, a Light Soy Sauce Noodle with High Water Content!
  • Craft beer
    [Craft Beer in Sendai City and Southern Miyagi Prefecture] 5 New Breweries...
  • "Yakisoba Bagoong" is a product exclusive to the Tohoku and Shinetsu regions
    Why is Yakisoba Bagoong so popular in Tohoku? A look into this local soul food
  • Potato Guessing
    Have you heard of "Imo-taste," a traditional party item from Tsugaru? [Aomori Prefecture]
  • Natto dish image
    Tohoku's natto culture is amazing! Introducing unique natto dishes from six Tohoku prefectures [A must-have for natto lovers].
  • Yamagata-style potato stew
    Come to Japan's No. 1 Imoni Festival in Yamagata City! [Yamagata Prefecture]
  • Kaminoyama Castle
    The history of Kaminoyama, a castle town and post town with hot springs [Kaminoyama City, Yamagata Prefecture]
  • Shichizayama and the great meander of the Yoneshiro River from "Kimimachizaka" ©Rande
    The sacred mountain "Shichizayama" and "Kimimachizaka" associated with Emperor Meiji [Noshiro City, Akita Prefecture]
  • Yamagata Prefecture's "Sokushinbutsu" and Yudonosan's "Reincarnation Belief"
  • Ryusendo Cave (first underground lake)
    Ryusendo Cave, one of Japan's three largest limestone caves, is a natural adventure spot! [Iwate Prefecture]
  • Yamagata dashi
    Yamagata's "dashi" is a versatile and easy-to-make local dish that goes well with anything! [Yamagata Prefecture]
  • Lanterns at the main gate of Zuiganji Temple
    Matsushima Zuiganji Temple: A Nighttime Temple Visit in Autumn - A Local Report! [Miyagi Prefecture]
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Recommended Articles
  • worship hall
    Sendai Toshogu Shrine, a shrine dedicated to Tokugawa Ieyasu in Sendai, is a treasure trove of important cultural properties! [Miyagi Prefecture]
  • Illustration of Oishigami Pyramid
    Is there a pyramid in Aomori Prefecture? What is the Oishigami Pyramid?
  • Komainu (guardian lion-dogs) at Ainai Shinmei Shrine
    The Arahaba Shrine near "Jusan-minato," the former base of the Abe clan of Oshu [Goshosho, Aomori Prefecture].
  • The Mogami family crest at the entrance to Kozenji Temple
    Kozenji Temple, the family temple of Mogami Yoshiaki, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa.
  • Exterior view of "KUROKOCHI STAY" at night / © Novaterra Inc
    A former hospital in the heart of Aizuwakamatsu has been converted into an 8-room accommodation facility. The Western-style building, "KUROKOCH...", was constructed in 1936.
  • Fermenteria on the first floor of JR Sendai Station, where transparent tanks for brewing are lined up / © Katsuhanazo Co., Ltd
    "Craft sake" brewed inside Sendai Station wins gold medal. Fermenteria's "Yuzu x...
Entrance to Aoma Shrine
Aoma Shrine (Miyagi Prefecture), a shrine dedicated to the three gods of light: the moon, the stars, and the sun
Komainu of Inunomiya
Dog Palace and Cat Palace – Dogs enshrined in the birthplace of the legendary Japanese dog, Takayasu Inu...
Katakura family mausoleum
Four historic sites related to Katakura Kagetsuna, a famous vassal of Date Masamune, and the Katakura family [Miyagi Prefecture]
Tohoku region license plates
Including local license plates, there are a total of 16 types! License plates from the Tohoku region...
Dog siblings
Did you know they have five siblings? Sobacchi and Wankokyo, the local mascots of Iwate...
Sabako Shrine (Iizaka Onsen)
Iizaka Onsen is a famous hot spring resort loved by Matsuo Basho! Recommended public baths and inns...
Traditional Japanese family portrait
30 Surnames with Roots in Miyagi Prefecture's Prestigious Families
The Rusu family graveyard at Daian-ji Temple
Daian-ji Temple, the family temple of the Mizusawa Date clan and Rusu clan in Mizusawa, Oshu (Iwate Prefecture)
The Mogami family crest at the entrance to Kozenji Temple
Kozen, the family temple of Mogami Yoshimitsu, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa, is located here.
Takakura Shrine (Ouchijuku)
Takakura Shrine, a hidden power spot in Ouchijuku (Fukushima Prefecture)
Kashima-sama in Suehirocho
A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
Masayuki Hoshina's grave
Was it once known as the Nikko of Tohoku? Tsuchizu Shrine, where the guardian deity of Aizu rests [Fukuoka].
Shiroishi Castle
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
Futodama no Mikoto appears in the second act, "Hoheimai"
Sakaki-ryu Aoma Kagura at Aoma Shrine | A venerable Kagura dance performed in Kyoto...
Irimizu Cave
[Tamura City, Fukushima Prefecture] Irizumi Limestone Cave is a dungeon you have to crawl through on all fours! Dangerous...
[Hirosaki City, Aomori Prefecture] Is Iwakiyama Shrine the most powerful power spot in Aomori?.
Shiogama Shrine's Hote Festival
Hote Festival | A fire prevention ritual with a history of over 300 years, held at Shiogama Shrine...
Asaka Kunimiyatsuko Shrine
Its history spans 1900 years!? The venerable Asaka no Kuni no Miyatsuko (provincial governor) whose lineage dates back to the time of the Yamato court...
The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, symbolizes Japan's Meiji era industrial revolution.
Family portrait from the early Meiji period
30 Surnames with Roots in Akita Prefecture's Prestigious Families
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