Supporting Sasamasamune Sake Brewery in Kitakata, Fukushima, with sake. A project to support its reconstruction after the fire began on November 2nd

Sasamasamune Sake Brewery in Kitakata City, Fukushima Prefecture , lost its brewery and other facilities in a fire in June 2026. The "Sasamasamune Support Project," which aims to support its reconstruction through crowdfunding of sake sales , will begin on Monday, November 2, 2026, on the crowdfunding service site "Makuake."

The project was conceived by Kobayashi Junzo Shoten Co., Ltd., an Osaka-based company that has been producing sake together with Sasamasamune Sake Brewery. The sake they are delivering this time is "SAKE INITIE Neo Trad Rabbit , " which Sasamasamune Sake Brewery is brewing at the Akebono Sake Brewery, also located in Fukushima Prefecture.

The entire amount equivalent to the profits from crowdfunding will be donated as support funds for the reconstruction of the brewery

---

A sake brewery in Kitakata with a history spanning over 200 years. Rebuilding after a fire

Sasamasamune Sake Brewery isa sake brewery founded in 1818 in Kitakata City, Fukushima Prefecture. They have been brewing sake in this region for over 200 years.

On June 1, 2026, a fire broke out at the brewery. Fortunately, there were no injuries, but the main building and the sake brewing facilities were destroyed, along with approximately 25,000 bottles of sake that were awaiting shipment and the brewing equipment

Yujiro Iwata, the representative of Sasamasamune Sake Brewery, also reported on his official note that approximately 2,900 square meters, including the sake brewery, were completely destroyed by fire. After the fire, he was busy with cleanup and dealing with various parties, but with encouragement and support from those around him, he began to share the process of reconstruction

Kobayashi Junzo Shoten, the company that launched this project, is an exporter of Japanese alcoholic beverages, including sake, and has a long-standing relationship with Sasamasamune Shuzo, having collaborated on the creation of "SAKE INITIE Neo Trad Rabbit."

According to the company, when they were able to contact the brewery owner after the fire, he said, "I'm only looking forward." The desire to deliver the sake they made together to many people and support the reconstruction led to this project

---

"Neo Trad Rabbit" is brewed in the cellar of Akebono Sake Brewery

The "SAKE INITIE Neo Trad Rabbit" that will be delivered as a reward for this project is a junmai ginjo sake with an alcohol content of 13%. Sasamasamune Brewery brews it using the brewery facilities of Akebono Brewery, which is also located in Fukushima Prefecture.

According to Kobayashi Junzo Shoten, this wine is characterized by its aroma reminiscent of pears and white flowers, and its gentle sweetness and acidity. They suggest enjoying it in a wine glass and pairing it with vegetable dishes using tomatoes, olives, and other vegetables

The sake brewery that leases its storehouse, Sasamasamune Sake Brewery that brews the sake, and Kobayashi Junzo Shoten that delivers the products—this project allows you to support the sake produced through these connections by making a purchase

---

All profits will be donated to reconstruction support funds. Participation is also possible with stickers

The funds raised through this crowdfunding campaignrepresent the entire profit amount remaining after deducting the cost of goods, shipping, miscellaneous expenses, and Makuake fees from the total amount of support purchases. Kobayashi Junzo Shoten states that they will not receive any profit from this project.

Furthermore, regardless of the amount raised, they have stated that they will deliver a minimum of 100,000 yen to Sasamasamune Sake Brewery . The amount delivered as support funds will be reported in the Makuake activity report after the project ends

The main rewards listed in the press release are the following three types. All prices include tax and shipping

• [Early Bird Discount] One bottle set with glass: 5,100 yen (Limited to 5 sets)
• Two-pack cheering set: 8,000 yen
• Support sticker (1 piece): 2,000 yen

All rewards come with a limited edition support sticker. The names of those who request them will be included in the support video and on a support poster sent to the brewery

Even those who don't drink alcohol can participate with the sticker plan. However, those under 20 years of age cannot support the project by purchasing rewards that include alcohol

---

"Sasamasa Mune Support Project" Application Period and Application Information

We will be accepting crowdfunding orders from November 2nd to December 1st, and rewards will be shipped sequentially starting from December 2nd. Currently, before the start of orders, you can add the project to your favorites on the Makuake project page.

• Source:Press release from Kobayashi Junzo Shoten Co., Ltd. (PR TIMES)
• Image: Material provided by Kobayashi Junzo Shoten Co., Ltd. press release

---

Please support NEFT's article creation!

NEFT gathers and publishes articles about the history, culture, and tourism information of various regions in Tohoku

If you enjoyed this article, we would be grateful if you would consider supporting our future interviews, article creation, and website management

*Clicking "Tip" will open the tip sending screen for the external service "codoc"