[Yamagata Prefecture] Nostalgic yet new! ? What kind of bread is Taiyo bread?

There are many appealing types of bread that can be bought anywhere, but don't you find "local bread"

Taiyo bread, which has been loved in Yamagata prefecture for a long time , is truly the classic local bread.

Speaking of bread! It is called "beta chocolate" .

In this article, we will introduce "Taiyo Pan" and "Beta Chocolate" You'll definitely want to eat it!

Taiyo Pan is a bakery company located in Takahata Town, Higashiokitama District!

The history of Taiyo Pan dates back to 1948.

Founded in 1948, Taiyo Pan was originally named "Okitama Food Processing Co., Ltd." As a local bread maker, we not only sold bread to the general public, but also started providing bread for school lunches starting in 1965. If you are a resident of Yamagata Prefecture, you may have eaten this bread without even knowing it.

The current name Taiyo Pan was adopted in August 1976, and since then it has been loved by the people of Yamagata Prefecture under the name Taiyo Pan .

The company name of Taiyo Pan is

“A smile is the heart of the sun, and we named it Taiyo Pan because we wanted to make customers smile when they eat our bread.”

Source: Taiyo Pan (About Taiyo Pan)

Their main product, Beta Chocolate, was released in the year of the Tokyo Olympics (1968) and has been loved by Yamagata residents for nearly 60 years.

Taiyo Pan, the soul food of Yamagata Prefecture, is actually undergoing special liquidation in 2021. However, a new company was established and Taiyo Pan Beta Chocolate is still being sold.

Taiyo bread＜Information＞

• Name: Taiyoupan
• Location: 2859-6 Oaza Fukunuma, Takahata-cho, Higashiokitama-gun, Yamagata Prefecture
• Phone number: 0238-52-1331
• URL: Taiyoupan
• Business hours: 9:00 AM - ends when sold out
• Business days: Every Saturday, Sunday, holiday, and Wednesday

Google Map

What kind of bread is Taiyou bread (beta chocolate)?

Taiyo Pan's main product, ``Beta Chocolate ,'' was sold with the idea that ``we want children to eat lots of chocolate,'' at a time when chocolate was not readily available.

The bread is made by sandwiching buttercream into an open cuppepan, with plenty of chocolate sprinkled on top.

It's a bread that kids will be happy to see just by looking at it (for parents, considering how dirty it is...).

Taiyou Pan products, including Beta Chocolate, can be purchased at direct sales stores, local supermarkets (mostly sold in Yamagata Prefecture, but some in Miyagi Prefecture), and at special events.

By the way, Betachoco is sold in an open Koppepan, but most people eat it closed, which makes it less likely to get dirty .

Taiyo Pan's "Beta Chocolate" lineup!

In addition to the standard "Nostalgic Beta Chocolate," comes in ``Peanut Beta Chocolate,'' ``White Beta Chocolate,'' ``Grain Strawberry Beta Chocolate,'' ``Premium Beta Chocolate,'' ``Milk Cake Beta Chocolate,'' ``Kinako Beta Chocolate,'' ``Banana Beta Chocolate,'' and , which are available in many variations.

Nostalgic solid chocolate

Peanut solid chocolate

white sticky chocolate

Grainy strawberry solid chocolate

premium solid chocolate

milk cake solid chocolate

If you go to Yamagata Prefecture, let's eat Taiyo bread!

I introduced Yamagata prefecture's soul food, taiyo bread.

Is this enough? ``Beta chocolate'' is covered in so much chocolate that even non-children will find it appealing.

If you have small children, you may be concerned that it will become sticky, but we have also introduced tips on how to eat it, so when you come to Yamagata Prefecture, you can buy it at a local supermarket or direct sales store (please check the opening hours). Please try it.