R Artisan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture, is a signboard company that handles outdoor advertising. However, this company has another surprising side to it. That is, Matsumoto...
Of the six Tohoku prefectures, Tohoku has the third most roadside stations, with 34 (as of June 2025), after Iwate and Fukushima. Each roadside station offers local soft serve ice cream that takes advantage of the region's unique characteristics.
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A typical summer sight in Akita is "Babahera Ice Cream," where a parasol is set up in a roadside parking space and then the baker skillfully uses a spatula underneath to create rose-shaped ice cream.
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It's no exaggeration to say that there is a ramen that is known to everyone in Hirosaki, Aomori. That ramen is "Nakamiso." This miso ramen has been served for many years in the basement food court of Nakasan Hirosaki...
Yamagata, famous for its Hanagasa Festival, is known as the "kingdom of fruit trees," especially cherries, but it is also a treasure trove of delicious ingredients, including rice, brand-name beef, and seafood from the Sea of Japan.
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"When you think of sea urchin, you think of Hokkaido" - that may be the image that comes to mind for many people. Or, some may think of the shelled sea urchins of Sanriku. However, Aomori's sea urchins are also...
Have you ever seen pink and yellow ice cream presented like a rose and handed to you? This is Babahera Ice Cream, a summer specialty of Akita Prefecture. The ingredients...
Aomori Prefecture is surrounded by the sea on three sides and blessed with natural features such as volcanoes, hot springs, caldera lakes, and brackish lakes, and is rich in seafood, mountain produce, such as wild vegetables, and agricultural products, including rice, fruit, and garlic.
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If you see the "Kudo Pan" logo in the bread section of a supermarket, you can't help but pick up a loaf of bread. If you're like me, you must be from Aomori Prefecture. "British Toast" is well known nationwide...
Miyagi Prefecture has the fewest number of roadside stations among the six Tohoku prefectures, but it is not inferior to the other prefectures in terms of the uniqueness of its soft serve ice cream. Roadside stations where you can enjoy delicious soft serve ice cream are concentrated in the northern part of the prefecture...
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