Tohoku Rokken Trivia Media NEFT
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On-site report

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Visiting sake breweries in six Tohoku prefectures! Bringing smiles and flowers to Japan: "Sakuragao Sake Brewery" [Mori, Iwate Prefecture].

Sakuragao Sake Brewery is located along the Yanagawa River at the foot of Mount Tatara, heading east from the center of Morioka City on National Route 106. The brewery is known for its traditional sake brewing techniques used by the Nanbu Toji master brewers...

DaiwaConsilioDaiwaConsilio2026.03.12

Visiting sake breweries in six Tohoku prefectures! "Asa-Kai" - Opening up time and opening hearts [Morioka City, Iwate Prefecture]

Asabiraki has been brewing sake in Nataya-cho, Morioka City for 155 years. Using Daiji-shimizu, one of the "100 Best Waters of the Heisei Era," which springs from within the premises, as brewing water, the sake is brewed under the renowned Nanbu Toji...

DaiwaConsilioDaiwaConsilio2026.03.06

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

Dainichi Hall Bugaku | Two Dainichi Buddhas

Dainichido Bugaku, a UNESCO Intangible Cultural Heritage with a history of approximately 1,300 years | Dedication in 2026...

Located in the northeastern part of Akita Prefecture, bordering Aomori and Iwate prefectures, Ohirumemuchi Shrine is located in the Hachimantai district of Kazuno City. Every year on January 2nd, the shrine is dedicated to the important intangible cultural properties designated by the national government and UNESCO...

AoiwaAoiwa2026.02.13

Morioka Liquor Stores: Enjoying a Kakuuchi Drink! 2026 Edition [Morioka City, Iwate Prefecture]

In the past, when sake was sold by weight at liquor stores, there was a system where you could drink the sake you purchased directly in the store, along with snacks such as canned goods sold in the store.

DaiwaConsilioDaiwaConsilio2026.02.05

"Curry in Morioka!" (Part 2) 3 Spicy Authentic Indian Curry Restaurants Popular with Locals...

We'll introduce three popular restaurants serving authentic Indian curry, which is a little different from the Japanese-style curry we introduced in the first part, and is spicier than other popular restaurants. Please note that the prices in this article are for 2...

DaiwaConsilioDaiwaConsilio2026.02.02

"Curry in Morioka!" (Part 1) 3 Curry Restaurants, from Long-established Restaurants Loved by Locals to Up-and-Coming Restaurants...

Curry rice is a familiar dish that is almost always on the menu of any restaurant. Throughout Japan, there are many restaurants serving delicious curry, including specialty shops, set meal restaurants, soba restaurants, and coffee shops.

DaiwaConsilioDaiwaConsilio2026.01.29

Warm hittsumi is delicious in Morioka's harsh winter! A simple-tasting hittsumi that will warm your body...

In the northern Tohoku region, including Morioka City in Iwate Prefecture, a cold seasonal wind called "Yamase" blows in the summer, often causing cold damage and poor rice harvests. As a result, people began to cultivate tuna as an alternative staple food to rice.

DaiwaConsilioDaiwaConsilio2026.01.26

Morioka's soul food, "Jajamen," recommended by locals: 3 restaurants! [Iwa...

Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.

DaiwaConsilioDaiwaConsilio2025.12.26

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