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On-site report

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Hiroki from Shiwa Sake Brewery

Visiting sake breweries in the six Tohoku prefectures! "Hiroki," a sake enjoyed by many people, originating from the Nanbu Toji (master brewers)...

Shiwa Town, known as the birthplace of Nanbu Toji (sake brewers), currently has five sake breweries. One of them, Shiwa Sake Brewery, founded in 1903 (Meiji 36), was formerly known as "Hirota Sake Brewery," named after its founder...

DaiwaConsilioDaiwaConsilio2026.04.16

The next big thing after Morioka's three famous noodle dishes is this! Try the new genre, "Morioka Udon"...

Morioka, known for its three famous noodle dishes (Reimen, Jajamen, and Wanko Soba), has a flourishing flour-based food culture that rivals Osaka's okonomiyaki and takoyaki. We previously introduced Morioka ramen...

DaiwaConsilioDaiwaConsilio2026.04.07

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, a representative soul food of Morioka, offers over 50 types of fillings, including both sweet and savory options. At the four Fukuda Pan directly managed stores, the staff will explain the different fillings...

DaiwaConsilioDaiwaConsilio2026.03.23

Enjoy the abundance of gourmet food at the station! Let's explore the food scene at Fesan, the station building at JR Morioka Station...

In this first part of our introduction to the food options inside JR Morioka Station, we featured restaurants arranged by JR East within the station premises. (Tohoku Rokken Trivia Media NEFT JR Morioka Station Food...).

DaiwaConsilioDaiwaConsilio2026.03.19

Introducing delicious tofu and tofu dishes from Morioka, the "City of Tofu"! [Morioka City, Iwate Prefecture]

According to the Ministry of Internal Affairs and Communications' household expenditure survey, Morioka City ranks first or second nationwide in "expenditure on tofu purchases," earning it the nickname "the city of tofu." In 2024, the average annual tofu purchase amount per household in Morioka was...

DaiwaConsilioDaiwaConsilio2026.03.16

Visiting sake breweries in six Tohoku prefectures! Bringing smiles and flowers to Japan: "Sakuragao Sake Brewery" [Mori, Iwate Prefecture].

Sakuragao Sake Brewery is located along the Yanagawa River at the foot of Mount Tatara, heading east from the center of Morioka City on National Route 106. The brewery is known for its traditional sake brewing techniques used by the Nanbu Toji master brewers...

DaiwaConsilioDaiwaConsilio2026.03.12

Visiting sake breweries in six Tohoku prefectures! "Asa-Kai" - Opening up time and opening hearts [Morioka City, Iwate Prefecture]

Asabiraki has been brewing sake in Nataya-cho, Morioka City for 155 years. Using Daiji-shimizu, one of the "100 Best Waters of the Heisei Era," which springs from within the premises, as brewing water, the sake is brewed under the renowned Nanbu Toji...

DaiwaConsilioDaiwaConsilio2026.03.06

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

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