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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Konpira barrel floating

Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River

Yamagata Prefecture has long been blessed by the Mogami River. However, nature, while providing blessings, also brings unavoidable disasters. In Yamagata Prefecture, along the Mogami River basin...

AoiwaAoiwa2026.06.13

Bowl of thick udon noodles with tempura shrimp, a lemon wedge, and chopped green onions in broth on a wooden table

"Sanuki," "Hakata," and "Inaniwa": Three must-try brand udon noodles in Morioka! [Iwate Prefecture...].

Among the various regional udon varieties found throughout Japan, there are some that are nationally famous and known as "brand udon." Examples include Sanuki udon from Kagawa Prefecture and Hakushin udon from Fukuoka Prefecture, considered the birthplace of udon in Japan...

DaiwaConsilioDaiwaConsilio2026.06.10

Vanilla soft-serve ice cream in a cup, topped with a large sheet of seaweed and a wooden spoon nearby on a wooden table.

Yuzu and amazake... Lord's Soft Serve! Top 5 Popular Soft Serve Ice Creams at Roadside Stations in the Hamadori Region! [Fukushima Prefecture]

The Pacific coastal region of Fukushima Prefecture, known as "Hamadori," suffered devastating damage from the tsunami, but 15 years later, considerable progress has been made in its recovery. National Route 6, which runs north-south through Hamadori, now has new...

DaiwaConsilioDaiwaConsilio2026.05.22

Nighttime city canal with a lit traditional building in the center, reflections on the water, flanked by tall apartment blocks.

Hot springs, two buffet meals, and all-you-can-drink during dinner included! Accommodation at 'Itoen Hotel Iizaka Kanaya'...

The Itoen Hotel Iizaka Kanouya in Iizaka Onsen offers a package that includes one night's accommodation with two meals, and unlimited alcoholic beverages during dinner, although the price varies depending on the time of year and plan.

DaiwaConsilioDaiwaConsilio2026.05.20

Hinoemata Kabuki: Ehon Taikoki - Amagasaki Scene

Hinoemata Kabuki | Traditional village kabuki passed down in the secluded area of ​​Oku-Aizu [Hinoemata, Fukushima Prefecture...].

Hinoemata Village is located in the southwesternmost part of Fukushima Prefecture. It is situated in the mountainous region between Mount Hiuchigatake, Mount Aizu-Komagatake, and Mount Taishakusan, the highest peaks in the Tohoku region...

AoiwaAoiwa2026.05.16

2026.05.04 Hyakushika mass dance at Esashi Jinku Festival

Photo report of the Hyakushika Grand Dance (May 4, 2026: Esashi Jinku Festival) [Oshu City, Iwate Prefecture]

The Esashi Jinku Festival, held annually on May 3rd and 4th in Oshu City, Iwate Prefecture, will feature a grand performance of the folk art "Shishiodori" (deer dance), known as "Hyakushika Taigun" (Hundred Deer Grand Group), on May 4th, 2026, the second day of the festival.

AoiwaAoiwa2026.05.08

A black-and-white cat standing on a tan tiled sidewalk in front of a door, looking toward the camera with its mouth slightly open.

Rest Pal, a business hotel in Minamisoma that offers great value and allows you to interact with cats...

Rest Pal, a business hotel located in Haramachi, Minamisoma City, in the Hamadori region of Fukushima Prefecture, offers accommodations with two meals included for 3,300 to 4,950 yen per person per night (tax included, as of the end of March 2026)...

DaiwaConsilioDaiwaConsilio2026.05.08

Grilled seafood on a barbecue: several whole fish and clams cooking on a wire grate grill for a meal

Enjoy grilled seafood right in front of Kamaishi Station! Savor the delicious grilled seafood at the popular spot "Sun Fish Kamaishi"...

Located in front of Kamaishi Station, where the JR Kamaishi Line and Sanriku Railway intersect, "Sun Fish Kamaishi" is a market built on an elevated platform, housing a complex of shops selling seafood and processed goods, as well as restaurants. Also located in front of the station is the Kamaishi City Information Center...

DaiwaConsilioDaiwaConsilio2026.05.01

Visiting sake breweries across the six Tohoku prefectures! Exploring sake brewing that blends tradition and innovation in Shiwa Town, the birthplace of Nanbu Toji (sake brewers)...

Shiwa Town, considered the birthplace of Nanbu Toji (sake brewing masters), has a population of about 33,000, but it boasts five small sake breweries that produce delicious sake. One of them, "Shiwa Sake Brewery," is featured in a separate brewery tour report...

DaiwaConsilioDaiwaConsilio2026.04.30

Hiroki from Shiwa Sake Brewery

Visiting sake breweries in the six Tohoku prefectures! "Hiroki," a sake enjoyed by many people, originating from the Nanbu Toji (master brewers)...

Shiwa Town, known as the birthplace of Nanbu Toji (sake brewers), currently has five sake breweries. One of them, Shiwa Sake Brewery, founded in 1903 (Meiji 36), was formerly known as "Hirota Sake Brewery," named after its founder...

DaiwaConsilioDaiwaConsilio2026.04.16

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  • What day is it today? | Tohoku Edition What day is it on October 26th?
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  • Introducing the appeal, recipes and where to buy "Owani bean sprouts", a traditional vegetable grown using hot spring heat [...
  • Towada Barayaki
    5 B-class gourmet foods you absolutely must try when you visit Aomori that you can't find anywhere else!
  • Perfect for a summer trip! Try all of Yamagata's "cold noodles"!
  • Characterized by its refined sweetness! What is Akita's specialty "morokoshi"? [Akita Prefecture]
  • What fruits are especially abundant in Fukushima Prefecture, the kingdom of fruits? [Fukushima Prefecture]
  • A rice accompaniment made by a long-established pickle shop! A taste review of Odawaraya's "Taberu" series...
  • Ego paste
    What is "ego"? Introducing a low-calorie, healthy souvenir made from seaweed [Autumn...].
  • [Fukushima Prefecture] Don't miss out on souvenir shopping! 3 Japanese sweets that will make you look like a real connoisseur!
  • Statue of Masayuki Hoshina
    The origin of the name was the Shogun's "infidelity"!? Hoshina Masayuki (Fukushima Prefecture), praised as a wise ruler
  • [Akita's Sasara Dance: Part 1] The roots of "Sasara Dance"? A clue lies in "Lion Dance"...
  • Iwate Deer Dance
    What is Shishiodori? A detailed introduction to its characteristics and stories that will make the dance even more fun [Iwa...
  • A restored large post-hole building
    Sannai-Maruyama Site, the largest Jomon site in Japan, located in the northernmost part of Honshu [Aomori Prefecture]
  • Entrance to Aoma Shrine
    Aoma Shrine (Miyagi Prefecture), a shrine dedicated to the three gods of light: the moon, the stars, and the sun
  • Port Family Portrait
    30 Surnames with Roots in Aomori Prefecture's Prestigious Families
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  • What is "Galaxy Gotto" designed by Leiji Matsumoto of Galaxy Express 999? [Kesennuma City, Miyagi Prefecture]
  • Kashima-sama in Suehirocho
    A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
  • Whisky Collection Koriyama
    A report on the first whisky event in Tohoku, "Whiskey Collection Koriyama"...
  • Sumo wrestler statue on the right side (southeast) of the main hall of Senshoji Temple
    Is there a statue of a sumo wrestler crying at night? A legend passed down at Senshoji temple, the family temple of Mogami Yoshiaki's daughter...
  • In a snowy landscape, the lights of Nebuta floats and small lanterns are reflected in the pond during the "Neburi Nagashi Lantern Festival" © Hoshino Resorts
    Summer Nebuta festival in an open-air bath surrounded by snow? Aomoriya's winter tradition: "Neburi Nagashi Toro" (Floating Lanterns)
  • "KAORIUM for Sake & Wine" was set up in the tasting corner
    Which Fukushima local sake should you choose? Fukushima Prefectural Tourism and Product Center and Nihonbashi Fukushima Hall "MIDETTE...".
Aizu Higan Lion (Tenning Lion)
Aizu Higan Shishi | A folk performance from the Aizu region, danced during the spring equinox [Fukushima Prefecture]
Are there many areas in Hokkaido that have ties to Miyagi? The migration of Sendai feudal lords and Hokkaido...
Port Family Portrait
30 Surnames with Roots in Aomori Prefecture's Prestigious Families
Irimizu Cave
[Tamura City, Fukushima Prefecture] Irizumi Limestone Cave is a dungeon you have to crawl through on all fours! Dangerous...
Hinoemata Kabuki: Ehon Taikoki - Amagasaki Scene
Hinoemata Kabuki | Traditional village kabuki passed down in the secluded area of ​​Oku-Aizu [Fukushima...
Pure Land Garden at Motsuji Temple
[JR East Pass Trip: Day 2, Part 2] Admire the remains of soldiers' dreams at Motsuji Temple...
Ryusendo Cave (first underground lake)
Ryusendo Cave, one of Japan's three largest limestone caves, is a natural adventure spot! [Iwate Prefecture]
The facial expressions of Nanbu Kokeshi dolls
Nanbu Kokeshi – A somewhat unusual traditional kokeshi doll characterized by its unpainted finish.
Ichian's Two-Colored Soba Noodles
Delicious, generous portions, and great value for money! A soba restaurant in Tendo City...
Image of the Tomb of Christ
Torai = Hebrew? Let's go see the "Tomb of Christ" in Shingo Village! [...
The Nekozuka Kofun Cat Festival, a huge cat festival for cat lovers, and its legends [Miyagi Prefecture]...
Komainu (guardian lion-dogs) at Ainai Shinmei Shrine
The Arahaba Shrine near "Jusan-minato," the former base of the Abe clan of Oshu [Blue...
Yamagata's famous confectionery "Noshiume"
Yamagata Prefecture: Did the famous Japanese sweet "Noshiume" have its roots in a tonic?
Kashima-sama in Suehirocho
A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
Sakaida watershed
To the Sea of ​​Japan? To the Pacific Ocean? The "Sakai-da" water divergence point of the Ou Mountains, visible in the lowlands...
Plaque of Araki Shrine
Adjacent to ancient ruins...and even closer, there's the Arahabaki Shrine, which is associated with Minamoto no Yoshiie...
The "Great Stone of Arahabaki-no-Okami" at Tannaiyama Shrine
Tannaiyama Shrine | An ancient Japanese shrine with a megalith dedicated to the god Arahaba-no-Okami as its sacred object...
The 62nd Namahage Sedo Festival
Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Autumn...
Kuroishi Yosare ③
What is "Kuroishi Yosare," one of Japan's three major street dances? What are the types of dances, history, and names...?.
The facial expressions of Kijiyama Kokeshi dolls
Kijiyama Kokeshi – A traditional doll from Akita Prefecture, characterized by its unique, melancholic expression...
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