This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
Fukuda Pan, a representative soul food of Morioka, offers over 50 types of fillings, including both sweet and savory options
At the four Fukuda Bread stores, a popularity ranking compiled by the staff is displayed, and this was featured in the local Iwate Nippo newspaper last November
Previously, I introduced the ranking of the "sweet" category, but this time I will bring you the top 3 "savory" categories, along with a taste test report of Fukuda Bread, which I recommend
Please note that all prices in this article are current as of January 28, 2026
Fukuda Bread, a soul food loved by Morioka residents
Fukuda Pan Main Store. Source: Wikipedia (File name: Fukuda Pan Nagatacho Main Store.jpg, Photographer: Yasu)
In 1948, founder Ryukichi Fukuda developed the current "Koppe-pan" (a type of Japanese bread roll) in an effort to satisfy the hunger of students during the post-war food shortage, and it was served in school lunches in Morioka City
The soft yet springy texture of the bread roll is unique, and its robust flavor complements any filling, whether sweet or savory
Order at the counter on the right side of the main store, and pay and pick up your order at the register on the left
You can enjoy this bread roll in a variety of ways by combining different fillings, stacking them, or separating them into left and right halves
Eat-in corner at the main store
Sweet fillings like red bean paste, cream, and jam are enjoyed as snacks, while savory fillings are enjoyed as meals. This soul food has been loved by the people of Morioka for generations
What are the best-selling savory breads? Fukuda Bread's popularity ranking!
Top 3 Cooking-related items and the CEO's top pick: Chicken Meat
Fukuda Bread has four directly managed stores: three in Morioka City (the main store in Nagata-cho, the Mitake store, and the Nakanobashi store) and the "Yahaba store" which is attached to the bread factory in Yahaba town
Fukuda Bread Mitake Store is located in a corner of the grounds of "Across Plaza Morioka Mitake"
Each store creates its own popularity ranking based on the staff's personal experience, and the ranking featured in the Iwate Nippo newspaper is from November 2025
While all four shops had the same top three sweet items, the top three savory items differed across the four shops, with only the top-ranked item being the same
With a wide variety of both sweet and spicy options, you're sure to have a hard time choosing! (Recommended menu at Mitake store)
Therefore, based on the rankings of each store, I will introduce my "Top 3 Overall" selections
1st Place: Corned Beef (with potato salad)
The glorious first place!
The most popular bread item at all four stores was a combination of salty corned beef and mayonnaise-flavored potato salad
The saltiness of the corned beef complements the sweetness of the bread, and the potato salad, which contains potatoes that have been mashed to a "half-killed" state (similar to kiritanpo), adds a satisfying texture
Corned beef and potato salad are a perfect match!
Incidentally, "Contama," which is this combination topped with an egg, is also a popular menu item
2nd Place: Original Vegetable Sandwich
Vegetable sandwiches are popular with women
It's filled with plenty of cabbage, tomatoes, bell peppers, onions, sliced cheese, mayonnaise, and mustard butter
Lots of cabbage, plenty of mayonnaise and mustard butter
Simple yet delicious, this sandwich, featuring the flavor of the bread roll and the sweetness of the vegetables, is a healthy and refreshing option from Fukuda Bread, and is especially popular with women
Recommended toppings for vegetable sandwiches are listed separately
If vegetables alone aren't enough for you, adding meat toppings will upgrade the meal both in terms of volume and nutritional value
3rd Place: Double Wiener
Fukuda Bread style hot dog
This dish contains two delicious, crispy-skinned wiener sausages, served with shredded cabbage, tomato sauce, and mustard
The sausage, cut to the length of the bread roll, was delicious
The sausage has a rich meaty flavor, and this sandwich, which is positioned as Fukuda Bread's original hot dog, is very satisfying
In addition, we'll introduce some recommended savory breads!
So many fillings and toppings to choose from, it's hard to decide!
Fukuda Bread's savory breads offer an even wider variety of fillings than their sweet breads, allowing you to enjoy many different combinations
Now, I'll introduce some of the fillings that I particularly recommend from those I've tried so far
Chicken meat (with potato salad)
The texture and taste of the ground chicken are good
The combination of ground chicken, potato salad, and mustard mayonnaise is exquisite, and you can enjoy the texture of the ground chicken
It was temporarily removed from the menu, much to everyone's regret, but it has recently been brought back, and it is apparently a top recommendation from Mr. Fukuda, the president of Fukuda Bread
Spaghetti Napolitan
The spaghetti is slightly thick and has a satisfying volume, with the sauce and ketchup clinging to it well!
This sandwich is generously filled with spaghetti Napolitan with bacon and onions, a carb-on-carb combination that's voluminous and offers a satisfyingly guilty pleasure
The spaghetti is cooked to a chewy texture, similar to the soft noodles served in school lunches, and its different texture from the bread roll is very appetizing
Egg and ham cutlet
The ham cutlet and cabbage are served with plenty of sauce
This sandwich is packed with a thick ham cutlet and plenty of cabbage topped with mustard sauce, making it a very filling sandwich
The egg and ham cutlet, filled with a runny soft-boiled egg, has a deeper flavor thanks to the added taste of the egg
Hamburg steak
I was very satisfied with how filling the hamburger was
The hamburger patty is voluminous and tender, topped with a ketchup-based sauce and served with plenty of lettuce
The hamburger patty has a substantial meaty texture and is very satisfying; it's my top recommendation among meat-based savory breads
Fukuda Pan <Information>
Facility name: Fukuda Pan Nagatamachi Main Store
Address: 12-11 Nagatamachi, Morioka City, Iwate Prefecture
Phone number: 019-622-5896
Opening hours: Monday to Sunday 7:00 AM to 4:00 PM
Every time I go to buy bread from Fukuda Bakery, I always end up hesitating in front of the counter while looking at the menu
Especially with cooked dishes, the flavor changes drastically depending on the toppings you combine them with, which makes you want to try all sorts of things, but that's the problem
Why not visit the store, take your time browsing, and enjoy the freshly made Fukuda bread right before your eyes?
I'm a former Edokko man who loves Morioka and the six Tohoku prefectures, and I also love history, food, travel, sports, alcohol, and singing. I'll be introducing you to the interesting, delicious, and great things about Tohoku!
