[Aomori Prefecture] Aiming for a market that lasts for 100 years! Hirosaki citizens’ kitchen “Niji no Mart”

It's a 5-minute walk from Hirosaki Station and has a parking lot next to it, making it easy to access. Did you know that there is a food market that serves as the kitchen for Hirosaki citizens?

we will introduce Niji no Mart in Hirosaki City, Aomori Prefecture

What is Niji no Mart in Hirosaki City, Aomori Prefecture?

Niji no Mart ``Hirosaki Grocery Cooperative'' , was founded in 1954.

Two years after its founding, in 1955 ``create a food market,'' and the store opened as the first complex store in the Tsugaru area, changing from the street stall format that was common at the time.

After moving and renovating twice, we have been operating at our current location since 1994.

On February 28, 2020, the ``Minister of Agriculture, Forestry and Fisheries Award'' at the ``33rd Awards for Excellent Management Food Retail Stores'' and became a hot topic.

What is the 33rd Award for Excellent Management of Food Retail Stores, etc.?

The 33rd Award for Excellent Management of Food Retail Stores, etc. is a program that has been held since 1955 by the Food Distribution Rationalization Promotion Association, a public interest incorporated association that targets organizations such as retail stores and shopping districts nationwide that have demonstrated excellent business performance. This award is given to small and medium-sized enterprises that have achieved the highest standards of excellence, and is the first company in Hirosaki City to receive this award, and the first in Aomori Prefecture to receive this award in 30 years.

I actually went to Rainbow Mart!

Niji no Mart is located a 5-minute walk from JR Hirosaki Station.

There are over 20 shops that are unique to Tsugaru, such as fresh fish stores, butchers, prepared foods, greengrocers, and flower shops. There are many people doing daily shopping and sightseeing.

What is a rainbow stamp?

Niji no Mart has a point sticker service called "Rainbow Stamp"

If this is your first time, please get a sticker mount at the service counter next to the south exit!

For every 200 yen spent, you get one sticker, and if you collect 150 stickers, you can buy 500 yen worth of stickers at Niji no Mart.

On Tuesdays and Fridays, there is a "double sticker sale" where you get 2 stickers for every 200 yen you spend!

Furthermore, there is a sticker exchange event on the 2nd Wednesday and 4th Friday, and if you bring 150 stickers on either day, you will receive 500 yen, seasonal vegetables and fruits, and shopping that can be used at Niji no Mart. You can also get tickets!

Rainbow mart stickers do not have an expiry date. It can be used for lottery tickets at events, so we recommend saving up!

Is it perfect as a souvenir? Rainbow Mart's handmade gacha gacha

There is a local gacha gacha at the service counter.

Just talk to the clerk and pay 400 yen to get it! The lineup includes straps from Niji no Mart! Please take this as a memory.

What is the phantom soba that you can eat at Akimoto Seimen?

Niji no Mart has "Phantom Soba" Its true identity is "Tsugaru Soba"

Simply put, ``phantom soba'' uses more buckwheat flour than regular Tsugaru soba.

Akimoto Seimen which sells phantom soba , is a long-established store founded in 1888.It is sold at supermarkets for home use and is eaten in school lunches, so it is not familiar to local residents . It is said to have a "dami" taste

For those who can't eat soba, we recommend this "Japanese-style ramen"!

Sujiko is popular! seafood hamada

In Aomori Prefecture, which is said to have the highest consumption of Sujiko in Japan, salted Sujiko is so popular that it can always be found on the table.

Here Seafood Hamada , such sujiko is gaining popularity.

Oh my God! We also do mail-order sales, so even those who can't visit the site can order.

In addition to sujiko, they sell a variety of other delicious Aomori specialties.

There are as many different products on the mail order site as there are in stores, so it's fun just looking around.

Seafood Hamada official URL: https://hamadakaisan.com/

You can eat Aomori's specialty "Igamenchi"! Side dishes and hamada

Okazuya Hamada restaurant , Aomori's local dishes ``Igamenchi'' and ``Natto Hanpen'' are most popular.

Igamenchi and natto hanpen may be sold out, but if you tell them the quantity and your name, they will reserve it for you and say, ``Come and pick it up in about ◯ minutes!'' so don't give up! We recommend that you ask! If you want to eat on the spot, you can eat freshly made food!

We also recommend taking some home and having a side dish party.

Many other! Rainbow Mart full of specialties

There are still many specialty items of Niji no Mart. Let me introduce you to some other delicious things that caught my eye!

There are still many other famous spots. When you visit Hirosaki, why not visit the ``Niji no Mart,'' which is like a treasure chest? I think everyone will find something they like.

Rainbow Mart <Information>

• Name: Rainbow Mart
• Address: 12-1 Ekimae-cho, Hirosaki City, Aomori Prefecture 036-8003
• Phone number: 0172-32-6411
• Business hours: 8:00-18:00 (closed on Sundays)
• Official URL: https://www.nijinomart.com/

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