[Miyagi] Mamechichi Donuts, a mobile food truck beloved by regular customers

On your way home tired from work, there's a comforting donut that you just crave.
"Mamechichi Donuts," a mobile donut shop run by a family for two generations,
operates in various locations throughout Watari Town and Sendai City.
Let's explore the charm of this shop, which has been loved by regular customers for over 10 years!

A calming taste with a subtle sweetness! What is the appeal of Mamechichi Donuts?

Crispy on the outside, soft and chewy on the inside.
The subtle sweetness spreads in your mouth with every bite, and by the time you finish one, you feel as if you've been enveloped in gentle comfort.
The secret to its flavor is soy milk and okara (soy pulp) made from Miyagishirome soybeans.
So that's what "mamechichi" in "mamechichi donuts" means—soy milk!

In fact, Miyagi Prefecture boasts the second-largest soybean cultivation area after Hokkaido.
The representative variety of Miyagi Prefecture is the Miyagishirome soybean.
Characterized by its flavor and subtle sweetness, it is an excellent raw material for processed products such as miso and natto.
Its appeal is also fully realized in soy milk and okara (soy pulp).

soy milk and okara (soy pulp) made from Miyagishirome soybeans, and eggs from Takekei Farm in Shiroishi Zao that are free of any unpleasant odor and
Because they use

How much do Mamechichi Donatsu cost? Where can I get them?

Mamechichi Donuts has only one main menu item.
The price is determined by the quantity.

• 3 pieces: 280 yen
• 7 pieces: 550 yen
• 12 pieces: 1,100 yen

The more you buy, the cheaper it gets, so it's a great system for families in two ways! They
sometimes give you extras, so you end up buying it again and again!
The second-generation owner is also very friendly, so you can easily end up chatting with him while you wait for your freshly fried food!
I think that's the secret to why it's loved by regulars!

Sales locations include the Okuma Fureai Center in Watari Town on weekends and holidays, and @mamechi_chi000 will also be announced on

The donut trend is dominated by chocolate-covered donuts, like those sold at Mister Donut.
Convenience stores have also started selling their own versions, and it feels like the donut industry has suddenly become a heated battleground.
However, while these donuts may be delicious, they lack a certain warmth.
If you're looking for a nostalgic and heartwarming experience, you should definitely try a simple donut like those from Mamechichi Donuts!
You might find yourself becoming a regular customer before you know it!

INFORMATION

Chimon

A balding writer who loves travel and laughter.
A nice guy who hides his thinning hair by shaving his head!
He travels north and south to bring smiles to Tohoku through his writing!

sbtimon.hatenablog.com/