[Miyagi] Mobile sales vehicle “Mamechichi Donatsu” loved by regular customers

There are some mildly flavored donuts that you'll want to eat on your way home after a tiring day at work.
Mamechichi Donuts
is a mobile food truck that has been in business for two generations and operates in various places in Sendai city, including Watari town.
Let's take a look at the appeal of this donut truck that has been loved by regular customers for over 10 years!

A calming taste with a subtle sweetness! What is the appeal of Mamechichi Donuts?

The outside is crispy and the inside is chewy and soft.
The subtle sweetness spreads throughout your mouth with each bite, and by the time you finish one, you'll have the illusion of being enveloped in gentleness.
The secret to its flavor is the soy milk and okara of Miyagi Shirome soybeans.
The "Mamechichi" in "Mamechichi Donut" actually refers to soy milk!

In fact, Miyagi Prefecture is also the second largest soybean-producing prefecture after Hokkaido.
Miyagi Shirome soybeans are a representative variety of Miyagi Prefecture.
Characterized by their flavor and slight sweetness, they are excellent raw materials for processed products such as miso and natto.
Their appeal is also fully displayed in soy milk and okara.

The soy milk and okara from Miyagi Shirome soybeans, along with the odorless, rich-tasting eggs produced at Taketori Farm in Shiroishi Zao
, result in doughnuts with a gentle, rustic sweetness!

How much do Mamechichi Donatsu cost? Where can I get them?

Mamechichi Donuts only has one main menu item,
and the price is determined by the quantity.

• 3 pieces: 280 yen
• 7 pieces: 550 yen
• 12 pieces: 1,100 yen

The more you order, the cheaper it gets, so it's a double-deal system for families! They
sometimes give you extras, so you'll end up buying more than once!
The second-generation owner is also friendly, so you'll often find yourself chatting away while waiting for your freshly fried food!
This must be the secret to his popularity with regular customers!

Sales locations include Watari Town Ookuma Fureai Center on weekends and holidays, and will be announced on @mamechi_chi000

The trend in donuts is chocolate-covered donuts like those sold at Mister Donut.
Convenience stores have also started selling them on their own, and it feels like the sales war in the donut industry has suddenly become heated.
However, while these donuts are tasty, they lack warmth.
If you want to feel nostalgia and human warmth, be sure to try a simple-tasting donut like Mamechichi Donut!
You might become a regular customer before you know it!

INFORMATION

Chimon

A thin-haired writer who loves traveling and laughter.
A nice guy who hides thinning hair by shaving his hair!
I will run north and south to make Tohoku smile with my writing!

sbtimon.hatenablog.com/