Strawberry situation in Miyagi prefecture: ``Mouikko'' and ``Migaki strawberry''

of Miyagi Prefecture's famous products that tends to be overlooked strawberries . Watari Town and Yamamoto Town are famous strawberry producing areas that boast the highest production volume in the Tohoku region, and many tourists visit to pick strawberries every year.

One of the strawberry varieties grown in Miyagi Prefecture is "Mouikko." Despite its large size, "Mouikko" has a delicate and well-balanced flavor. Let's take a look at the strawberry culture of Miyagi Prefecture, including this variety

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"Moikko" strawberries that make you want to eat more than one

Mouikko, a strawberry variety representative of Miyagi Prefecture, is characterized by its very large, cone-shaped fruit and bright red color. The
main varieties cultivated, "Tochiotome" and "Sachinoka," suffered every year from disease and the cold climate, so there was an urgent need to develop a variety suited to the climate of Miyagi Prefecture.
Furthermore, with the rise of original varieties across the country, Miyagi Prefecture also began to desire the development of its own original variety.
"Mouikko" was developed to capitalize on this momentum.

The name "Mouikko" is cute both in appearance and sound, but its size is anything but cute.
It's huge. Just huge.
The name "Mouikko" is said to come from the idea that even though it's big, you can't help but reach for another one.

As for the taste, it's sweet and juicy enough without adding condensed milk or anything else.
Usually, large strawberries are expected to be strong-tasting, but this "Moikko" is characterized by its delicate and refreshing taste.
It has no uneven color and is a deep red all the way to the center.
If the red in the center has faded and turned white, it has a light and sour taste, so it can be assumed that it is not yet fully ripe.

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Another way to enjoy it

Mouikko can be enjoyed not only raw,
but also as a jam or sandwich, where you can fully enjoy its charm.

Mouikko jam is thicker than regular jam, making it easy to spread on bread.
The taste is just like "Mouikko" itself.
It keeps well, so it's recommended for those who want to enjoy the taste of Mouikko casually.

The Mou Ikko sandwich is made with bread spread with fresh cream.
It has a gorgeous appearance because it is filled with large Mou Ikko fruits.
It is a dish that will look great on Instagram, so it is definitely something you should try!

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A post shared by Hiroko /Living with flowers(@yoga.310416)

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The strongest original brand "Migaki Ichigo" is born!

There is another brand variety of Miyagi prefecture.
This is the high-quality strawberry "Migaki Ichigo" developed in Yamamoto Town, which costs 1,000 yen per strawberry.
Due to its price and shiny red appearance, it has been called an "edible jewel.

Its development was unconventional:
IT technology, science, and expert experience.
Migaki Ichigo was born from the combination of these three forces.

The best fertilizer and growing conditions are derived from the experience and intuition of artisans.
Using IT and science, an environment is created where this can always be demonstrated, making it possible to produce high-quality strawberries in a stable manner.
The high-quality "sweet and sour taste" that is unique to Migaki Strawberries, not just strong sweetness or refreshingly sour, could only be achieved by combining experienced artisans with the latest technology.

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When are Miyagi strawberries most delicious?

Strawberries are said to be in season from April to May.
The harvest season for Mouikko is usually from November to early May, but the most delicious time is undoubtedly from January to April.
March is especially spring break, so in Watari and Yamamoto towns, you can find many farms offering all-you-can-pick Mouikko and Tochiotome strawberry picking.
Some farms are fully booked on weekends and holidays, so it might be a good idea to make a reservation by phone before visiting!

One more <Information>

• Introduction URL: Miyagi Prefecture's original one-season strawberry variety "Moikko"

Migaki Strawberry ＜Information＞

• Address: 47 Sakurazutsumi, Yamadera, Yamamoto-cho, Watari-gun, Miyagi Prefecture
• Phone number: 0223-37-9634
• Official URL: http://www.migaki-ichigo.jp/

Google Maps

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