
[Morioka City, Iwate Prefecture] 5 Morioka Souvenirs! If you're visiting Morioka, how about buying some of these souvenirs for yourself?
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by the New York Timesthe "52 Places to Go This Year", it has become common to see cars with license plates from other prefectures and foreign tourists in Morioka City, and souvenirs seem to be selling well.
You can often see people purchasing souvenirs for their families and workplaces, including traditional specialty sweets and modern sweets, at places like Gurutto Yu Morioka Station Store on the second floor of Morioka Station and Odensekan in the station building, Fezan
Choosing souvenirs for others is fun, butbuy a souvenir for yourself? Here, we introduce some recommended Morioka souvenirs that are popular with locals and perfect for yourself.
Tyrolean Cream Cheesecake (Yamagishi, Morioka City, etc.)

with its light texture yet incredibly rich cheese flavor andfluffy consistency that makes it almost impossible to eat without a spoon,has been a beloved treat among Morioka residents for nearly 50 years.
When they first started selling cheesecake, they only sold about 10 pieces a day and only one flavor was plain, but now they offer 20 different flavors
In additionavailable at three stores in Morioka City and Morioka Station, a unique vending machine was installed in Nagata-cho, Morioka Citypurchase frozen cheesecakes 24 hours a dayallowing customers to

Cream cheesecake (plain)

If you are buying it for yourself, we recommend either cut pieces rather than whole ones, or the "trial set" which comes with two cups of plain and rare cheesecake
thaw at room temperature in 1-2 hourswill
You can eat it on the Shinkansen on the way home, or you can defrost it in the refrigerator after you get home and it will be ready to eat in about 3 hours
INFORMATION
- Store name: Tyrol Yamagishi store (Odori store, Morioka Station Building Fezan store)
- Address: 6-34-15 Yamagishi, Morioka City, Iwate Prefecture
- Phone number: 019-663-3355
- Business hours: 10:15-18:15
- Closed: Irregular holidays
- URL:Tyrol Official Website
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Shochu sugar from Sekiguchiya Confectionery Shop (Shinmyocho, Morioka City)

Founded in 1893 (Meiji 26), this long-established candy store has been making simple, traditional Morioka sweets by hand for four generations.
Morioka dagashi are simple, everyday sweets made from rice, beans, sesame seeds, and flavored with brown sugar and starch syrup,oncea cherished local food
Shochu sugar

This is an original candy from Sekiguchiya,made with boiled-down sugar that has a crisp outer layer. When you lick or bite into it, it crumbles apart, and the slightly bitter shochu liquor syrup inside spills out. It's a candy for adults.
The candies come in eight flavors: shochu (plain), brandy, melon, grape, pomegranate, peppermint, matcha, and coffee.They are colored in pastel shades so that the flavor is easily recognizable, and their cute appearance has made them very popular.
Because they are fragile, they are individually wrapped in plastic and sold in cases
contain enough alcohol to make someone with a low tolerance for alcohol drunk, soJapanese whiskey bonbonsplease do not drive after eating them.
INFORMATION
- Store name: Sekiguchiya Confectionery
- Address: 2-3 Shinmeicho, Morioka City, Iwate Prefecture
- Phone number: 019-622-4509
- Business hours: 8:30-17:00
- Closed: Sundays
- URL:Sekiguchiya Confectionery Official Website
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Baeren Beer Craft Beer (Kitayama, Morioka City)

Since 2001, we have been producing the first craft beer (which was called local beer at the time) in Morioka, and now"When you think of Morioka, you think of Beeren Beer with the bear logo."it is so well-known among beer lovers that they say,

over 100 years ago, they brew German-style beer using brewing equipment manufactured in Germany, and I recommend taking a factory tour as you can sample freshly brewed beer.
three directly managed restaurants in Morioka City whereyou can enjoy various types of beer brewed by Beeren.
Baeren Classic

Among the many types of beer available,my recommendation is definitely the classic Dortmunder-style "Classic.
This authentic lager beer has an exquisite balance of bitterness and richness, and you'll never get tired of drinking it, no matter how many glasses you have
While canned versions are convenient as souvenirs,bottles with bear labelsare popular with tourists because they serve as a memento even after the drink is finished.
INFORMATION
Store name: Beeren Brewery (Beeren Beer)
Address: 1-3-31 Kitayama, Morioka City, Iwate Prefecture
Phone number: 019-606-0766
Business hours: 9:30 - 17:30
Closed: New Year holidays, January 22nd
URL:Beeren Beer
GOOGLE MAP
Gomaibashi Winery red wine (Morioka City)

Founded in 2001, this small winery practices "local production for local consumption," producing wine and citrus drinks from locally grown apples, and red wine from grapes grown in its own vineyards.

a hill on the east bank of the Kitakami River in the Kado district south of Morioka City, where high-quality apples are grown,the owner couple themselves cultivated two vineyards, growing Merlot and Cabernet Sauvignon, andselling red wine in 2005began

Furthermore,popular productsbecome
Merlot and Cabernet Sauvignon red wine

The Merlot and Cabernet Sauvignon grapes, carefully cultivated by the owner couple,are harvested in extremely limited quantities to concentrate the flavor, resulting in a small amount of wine produced, making it a rare and exceptional example of pure Morioka-produced wine.
They sell three types of red wine: Merlot and Cabernet Sauvignon, two different cuvées, and you can choose from vintages from 2017 to 2020. At the winery, you can sample the wines and hear detailed explanations about the wines and stories about the challenges of grape cultivation from the owner couple. It's a bit far from Morioka Station, but I highly recommend visiting.
INFORMATION
- Store name: Gomaibashi Winery
- Address: 1-18-52 Kado, Morioka City, Iwate Prefecture
- Phone number: 019-621-1014
- Business hours: 11:00-18:00
- Closed: Wednesdays
- URL:Gomaibashi Winery Official Website
GOOGLE MAP
Iwachu's Nambu ironware (Minamisenboku, Morioka City)

known throughout Japan as the tea ceremony developedbecame

itsIwachu, which upholdsand continues to produce ironware that fits into modern life.

The factory has been opened to the public as a theme park called Iwachu Tekkikan, where visitors can see the craftsmanship of the kettle makers who are carrying on the tradition up close, andthe prefecture's largest ironware galleryis well worth seeing.
Nanbu ironware accessories and kitchenware

There are many small, affordable souvenirs you can buy for yourself, but Iespecially recommend Nanbu wind chimes, andThey produce a high, clear sound that glass cannot replicate.

an iron incense burner, which offers stability and safety, why not consider
A wide variety of colors and designsare available.
Also, if you enjoy cooking,cast iron frying pans and egg pans, as they distribute heat slowly and evenlyI recommend
It allows you to bake omelets and scrambled eggs to a fluffy perfection, andusing an iron pot for simmering or cooking rice releases iron, which is good for your health, such as preventing anemiait has been proven that

Of course, traditional iron kettles and teapots are also great souvenirs
these itemslast a long time and make a lasting souvenircan
INFORMATION
- Store name: Iwachu Co., Ltd
- Address: Iwachu Ironware Museum, 2-23-9 Minamisenboku, Morioka City, Iwate Prefecture
- Phone number: 019-635-2505
- Business hours: 8:30-17:30
- Closed: Tuesdays
- URL:Iwachu Official Website
GOOGLE MAP
summary
from Morioka that I recommendshared five souvenirs.
All of these souvenirsare rooted in Morioka and are beloved by the locals.
If you visit Morioka, be sure to pick one up, and when you get home, we hope you'll enjoy savoring and looking at it and remember the beautiful cityscape of Morioka


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