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The next big thing after Morioka's three famous noodle dishes is this! Try the new genre, "Morioka Udon"...

Morioka, known for its three famous noodle dishes (Reimen, Jajamen, and Wanko Soba), has a flourishing flour-based food culture that rivals Osaka's okonomiyaki and takoyaki. We previously introduced Morioka ramen...

DaiwaConsilioDaiwaConsilio2026.04.07

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

DaiwaConsilioDaiwaConsilio2025.12.17

A tour of local ramen in the six Tohoku prefectures! Kamaishi Ramen, which supported steel production [Kamaishi City, Iwate Prefecture]

Kamaishi is known as a "ramen hotspot" in Iwate Prefecture, with 27 restaurants serving delicious Kamaishi ramen, including Chinese specialty shops, cafeterias, and soba and udon shops.

DaiwaConsilioDaiwaConsilio2025.12.05

Enjoy the gourmet food at this station! Packed with Akita's deliciousness...

A wide variety of restaurants are open in "Poporo Road," a free passageway connecting the east and west sides of JR Akita Station, and the station building "Topico," which are directly connected to the ticket gates. From national fast food chains to stylish restaurants...

DaiwaConsilioDaiwaConsilio2025.11.27

[Morioka City, Iwate Prefecture] Enjoy the view of Morioka from above! An observation deck overlooking the city and surrounding area...

In the first part, we introduced two observation decks located on a small hill near the center of Morioka, including Morioka Station. Tohoku Rokken Trivia Media NEFT [Morioka City, Iwate Prefecture] Enjoy the view of Morioka from above...

DaiwaConsilioDaiwaConsilio2025.10.10

[Recommended Autumn Festivals: Yamagata Edition] Enjoy Yamagata's delicious autumn festivals!

When asked, "What is the first festival that comes to mind when thinking of Yamagata Prefecture?", many people would probably answer the Yamagata Hanagasa Festival, which is held every year from August 5th to 7th. There are many summer festivals in Yamagata Prefecture, but...

DaiwaConsilioDaiwaConsilio2024.08.21

[Recommended Autumn Festivals: Akita Edition] 3 Historic and Traditional Autumn Festivals in Akita

When you think of festivals in Akita, you probably think of summer festivals held in July and August, such as the Akita Kanto Festival, but there are also many fascinating autumn festivals held throughout the prefecture. In this article...

DaiwaConsilioDaiwaConsilio2024.08.16

[Morioka City, Iwate Prefecture] "Monaka" opens in Sakanamachi, right in the heart of Morioka...

Let's go up to the second and third floors of Monaca! To get to the second floor, you need to go through the stairs and escalator just inside the Red Brick Entrance on the north side of the building, and then there are two access points that lead to the underground parking lot...

DaiwaConsilioDaiwaConsilio2024.07.30

"Monaka" opens in Sakanamachi, the heart of Morioka! Introducing a store that brings together Morioka's cuisine!.

Monaka, a commercial complex that opened at the entrance to Sakanamachi Arcade in Morioka City on July 11, 2024, has been a huge success, attracting many customers from inside and outside the city every day.

DaiwaConsilioDaiwaConsilio2024.07.30

"Yakisoba Bagoong" is a product exclusive to the Tohoku and Shinetsu regions

Why is Yakisoba Bagoong so popular in Tohoku? A look into this local soul food

One of the things that surprises people living in Tohoku when they travel outside the prefecture is that Yakisoba Bagoon is not sold anywhere in the country. In fact, Yakisoba Bagoon is not sold nationwide, and is a product exclusive to the Tohoku and Shinetsu regions...

Hana OdagiriHana Odagiri2024.06.27

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