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Bottle don (abalone, scallop, salmon roe)

Bottle Don is the definitive Sanriku souvenir that looks delicious! [Iwate Prefecture]

"Ben Don" was released in 2018 as a new specialty in Miyako City, Iwate Prefecture. Mail orders began in June 2020, and as they were featured in various media, they quickly became popular nationwide...

AoiwaAoiwa2023.06.24

[Morioka City, Iwate Prefecture] 5 Morioka souvenirs! For those of you who have visited Morioka, here is a gift for yourself...

Since being selected as one of the "52 places to visit this year" by the New York Times, Morioka city has been seeing cars with license plates and foreign tourists with license plates in other prefectures, and souvenirs are selling well...

Daiwa ConsilioDaiwa Consilio2023.06.20

Taiyou bread sticky chocolate

It's nostalgic and new! ? What kind of bread is Taiyou Bread's "beta chocolate"? ...

There are many attractive breads that can be purchased anywhere, but don't you find "local bread" that can only be purchased in rural areas even more attractive? Taiyou Bread has been loved in Yamagata Prefecture for a long time...

SatomioriSatomiori2023.06.12

Yonezawa Station, Yamagata Prefecture

[Yonezawa City, Yamagata Prefecture] Natural hot spring right in front of glamping! There is also the area's first sand bath...

Yamagata Prefecture is a country that is a great hot spring resort. It is said that there are hot spring facilities in each city or town, but among them, Yonezawa City is a hot spring that is popular for its secret hot springs, and is a rare sand bath in Tohoku...

ikokeikoke2023.06.06

[Misato Town, Akita Prefecture] Niteko Cider? Exquisite cider born from Akita's Shimizu

Niteco Cider, a popular local cider, is a traditional cider with a refreshing and refreshing taste that was born from Shimizu, Misato Town, Akita Prefecture. Cuffs that use famous water...

ikokeikoke2023.05.17

[Tohoku] A must-see for fruit lovers! Full of strawberries, peaches, and cherries...

South Tohoku is a great environment for fruit lovers, with the start of Yamagata Prefecture, a cherry prefecture, and fruit harvesting is a great environment for fruit lovers. Fruit picking with family, lovers and friends is good, but...

SatomioriSatomiori2023.05.15

A winter illusion woven with sweet dew... A review of the history and actual food of Kokonoe Honpo Tamazawa's "Shimobashira"! [...

Kokonoe Honpo Tamazawa Shimobashira, which has been a hot topic on social media these days, is being sold every early autumn, and is now available for pre-orders, and when you realize it, it is a masterpiece that is truly nicknamed "Winter Illusion." This time I bought it miraculously...

editorial staffeditorial staff2023.05.09

[Date City, Fukushima Prefecture] A trip around the power spot Ryozan, Ryozan Town, Date City

Ryozenmachi, Date City, located in the northern part of Fukushima Prefecture, is a town famous as a power spot. The charms of the sacred mountains, which have been deeply religious since ancient times, the sacred mountain shrines, and the traditional sacred mountain taiko drums...

natsukinatsuki2023.05.02

I don't want it even if I'm not a Dragon Quest fan! Sold out in just 2 minutes after release! "Surry...

Do you know that "Suraimubehosted rice cakes"? It's very difficult for those who don't know about it. Lol This time we're introducing a real Dragon Walk souvenir project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

herring

[Shinjo City, Yamagata Prefecture] Is Kadoyaki...a delicious fish that heralds spring in Yamagata?

It is difficult to get fresh fish during the winter in snowy regions, so we grilled the fish that was brought to the melt in spring, and enjoyed the joys of spring while drinking together. The remnants of that are distributed...

ikokeikoke2023.04.17

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