The Okitama region, located in the southern inland area of Yamagata Prefecture, is divided into three cities and five towns: Yonezawa City, Takahata Town, Nanyo City, Shirataka Town, Nagai City, Kawanishi Town, Iide Town, and Oguni Town. Of these, Yonezawa City...
There is a soy sauce that has been loved for generations in Yonezawa City, in southern Yamagata Prefecture. It's called "Umai-tare." Every Yonezawa resident knows it, and I've heard that every household keeps a bottle of it on hand.
Fukushima is the kingdom of fruits! Among them, peaches, which are coming into season soon, are the second most produced in Japan, accounting for 20% of the nation's total. Peaches are in season from late June to mid-September...
Have you heard of "Noshi Ume," a Yamagata specialty? It looks like jelly and at first glance looks like a cheap snack for children, but it's actually a traditional Japanese sweet with a long history. This time, we'll be introducing "Noshi Ume," a Yamagata specialty...
Aoiwa
The number of coffee shops that roast their own green beans and serve them is on the rise. Morioka, which was introduced as a "coffee town" in the New York Times' "52 Cities to Visit in 2023," is also home to many shops that roast their own beans.
DaiwaConsilio
Zao Heartland Farm is a vast ranch located in Zao Town, Miyagi Prefecture. Guests can interact with cows, sheep, goats, and other animals and spend a relaxing time surrounded by nature.
Bin Don was released in 2018 as a new specialty of Miyako City, Iwate Prefecture. Mail order sales began in June 2020, and it quickly became popular nationwide after being featured in various media outlets...
Aoiwa
Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...
DaiwaConsilio
There are many appealing breads that can be purchased anywhere, but don't you find "local breads" that can only be purchased in local areas even more appealing? "Taiyo Bread" has long been loved in Yamagata Prefecture...
Satomiori
Recently, Kokonoe Honpo Tamazawa's Shimobashira has become a hot topic on social media. Every year in the fall, sales and pre-orders begin, and before you know it, it's sold out. This is truly a masterpiece, nicknamed the "winter fantasy." This time, miraculously, I was able to purchase...
