Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Yamagata's famous confectionery "Noshiume"

Yamagata Prefecture: Did the famous Japanese sweet "Noshiume" have its roots in a tonic?

Have you heard of "Noshi Ume," a Yamagata specialty? It looks like jelly and at first glance looks like a cheap snack for children, but it's actually a traditional Japanese sweet with a long history. This time, we'll be introducing "Noshi Ume," a Yamagata specialty...

AoiwaAoiwa2023.07.06

4 Recommended Delicious Home-Roasted Coffee Shops in Morioka! [Iwate Prefecture]

The number of coffee shops that roast their own green beans and serve them is on the rise. Morioka, which was introduced as a "coffee town" in the New York Times' "52 Cities to Visit in 2023," is also home to many shops that roast their own beans.

DaiwaConsilioDaiwaConsilio2023.07.03

Experience dairy farming at Zao Heartland Farm [Zao Town, Miyagi Prefecture]

Zao Heartland Farm is a vast ranch located in Zao Town, Miyagi Prefecture. Guests can interact with cows, sheep, goats, and other animals and spend a relaxing time surrounded by nature.

natsukinatsuki2023.06.26

Bottled Don (abalone, scallop, salmon roe)

The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]

Bin Don was released in 2018 as a new specialty of Miyako City, Iwate Prefecture. Mail order sales began in June 2020, and it quickly became popular nationwide after being featured in various media outlets...

AoiwaAoiwa2023.06.24

[Morioka City, Iwate Prefecture] 5 Morioka Souvenirs! For those visiting Morioka, here are some gifts for yourself...

Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...

DaiwaConsilioDaiwaConsilio2023.06.20

Sun Bread Sticky Chocolate

Nostalgic yet new! What kind of bread is Taiyo Pan's "Beta Choco"?.

There are many appealing breads that can be purchased anywhere, but don't you find "local breads" that can only be purchased in local areas even more appealing? "Taiyo Bread" has long been loved in Yamagata Prefecture...

SatomioriSatomiori2023.06.12

A winter fantasy woven with nectar... The history and taste review of Kokonoe Honpo Tamazawa's "Shimobashira"!.

Recently, Kokonoe Honpo Tamazawa's Shimobashira has become a hot topic on social media. Every year in the fall, sales and pre-orders begin, and before you know it, it's sold out. This is truly a masterpiece, nicknamed the "winter fantasy." This time, miraculously, I was able to purchase...

Editorial staffEditorial staff2023.05.09

We're trying our hand at creating the original egg sake, a flavor of Sendai Castle Town! What does it taste like? [Miyagi Prefecture]

Did you know that Sendai City, Miyagi Prefecture, has a tradition of "tamagozake" that has been around for over 100 years? This time, we will introduce the history and meaning of "Ganso Tamagozake," produced and sold by Katsuyama Sake Brewery, a sake brewery that has been in business for over 320 years...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.24

[Zao Town, Miyagi Prefecture] Miyagi Zao Eboshi Daffodil Festival and Togatta Onsen Drive

The Miyagi Zao Eboshi Daffodil Festival is a spot that heralds the arrival of spring in the sacred Zao mountain range of Tohoku. Nearby, there is the famous Togatta Onsen, which is bustling with tourists and those seeking healing, as well as other sightseeing, experience, and gourmet spots...

natsukinatsuki2023.04.20

Even if you're not a Dragon Quest fan, you'll want this! It sold out in just 2 minutes after release! "Slim Be...".

Do you know "Slimbe Homanda Mochi"? If you don't know it, it's very difficult to read. lol Today, I'd like to introduce you to the Dragon Walk Real Souvenir Project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

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  • [What day is it today? | Tohoku Edition] What day is May 22nd?
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  • Yokote Fried Noodles
    Is Yokote Yakisoba, Akita Prefecture's legendary B-class gourmet food, now popular nationwide?
  • Housewife's Shop Saichi
    Local supermarket Shufu no Mise Saichi sells 20,000 Akiu Ohagi rice balls a day!? [Miya...
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    A writer from Miyagi explains the Imoni Wars! [Miyagi/Yamagata]
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    What is "Ajidoraku no Sato"? We'll introduce you to everything from where to buy it to delicious recipes...
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    [Aomori and Iwate Edition] Valuable old-style martial arts from the six Tohoku prefectures! Numerous unique techniques are still handed down...
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    Matsushima Zuiganji Temple: A Nighttime Temple Visit in Autumn - A Local Report! [Miyagi Prefecture]
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    [JR East Pass Journey: Day 1, Part 1] On the first day, we start with a morning stroll around Morioka and head to the samurai residences of Kakunodate!
  • [Part 1] A Solo Day Trip to Yamagata City | Sightseeing within a 2-5km radius of Yamagata Station on the Senzan Line [Yamagata...
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What are the Mogami Eight Shields? [Part 1]
[Part 1] What was the "Mogami Yatsudate," a confederation of local lords in Dewa Province? ...
[The History of Hachirogata Reclamation ②] How was the reclaimed land created? [Hachirogata, Akita Prefecture...
Nansho-so, a Meiji era mansion remaining in Morioka [Morioka City, Iwate Prefecture]
Hinoemata Kabuki
What is Hinoemata Village, a hidden village where the locals pass on the art of Kabuki? [Fukushima Prefecture]
What are the Mogami Eight Shields? [Part 2]
[Part 2] What was the "Mogami Yatsudate," a confederation of local lords in Dewa Province? ...
Sendai City Museum
[Miyagi] Visit the Sendai City Museum to see the rarest documents from the Date clan!
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[Yamagata Prefecture during the Boshin War] Shonai, Yonezawa, Yamagata, Kaminoyama, Tendo, and Shinjo...
Nishikicho Toramai (Kamaishi City)
Sanriku performing arts come together! Sanriku International Arts Festival 2025 "Kazumu" Photo Le...
[Aomori] What is Hokaiori? Tsugaru's Obon customs are colorful and unique
Did you know that Fukushima Prefecture is actually known as the "Natto Prefecture"? Recommended products and secret natto allergies...
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