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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Things from Tohoku

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[Morioka City, Iwate Prefecture] 5 Morioka Souvenirs! For those visiting Morioka, here are some gifts for yourself...

Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...

DaiwaConsilioDaiwaConsilio2023.06.20

Sun Bread Sticky Chocolate

Nostalgic yet new! What kind of bread is Taiyo Pan's "Beta Choco"?.

There are many appealing breads that can be purchased anywhere, but don't you find "local breads" that can only be purchased in local areas even more appealing? "Taiyo Bread" has long been loved in Yamagata Prefecture...

SatomioriSatomiori2023.06.12

A winter fantasy woven with nectar... The history and taste review of Kokonoe Honpo Tamazawa's "Shimobashira"!.

Recently, Kokonoe Honpo Tamazawa's Shimobashira has become a hot topic on social media. Every year in the fall, sales and pre-orders begin, and before you know it, it's sold out. This is truly a masterpiece, nicknamed the "winter fantasy." This time, miraculously, I was able to purchase...

Editorial staffEditorial staff2023.05.09

We're trying our hand at creating the original egg sake, a flavor of Sendai Castle Town! What does it taste like? [Miyagi Prefecture]

Did you know that Sendai City, Miyagi Prefecture, has a tradition of "tamagozake" that has been around for over 100 years? This time, we will introduce the history and meaning of "Ganso Tamagozake," produced and sold by Katsuyama Sake Brewery, a sake brewery that has been in business for over 320 years...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.24

[Zao Town, Miyagi Prefecture] Miyagi Zao Eboshi Daffodil Festival and Togatta Onsen Drive

The Miyagi Zao Eboshi Daffodil Festival is a spot that heralds the arrival of spring in the sacred Zao mountain range of Tohoku. Nearby, there is the famous Togatta Onsen, which is bustling with tourists and those seeking healing, as well as other sightseeing, experience, and gourmet spots...

natsukinatsuki2023.04.20

Even if you're not a Dragon Quest fan, you'll want this! It sold out in just 2 minutes after release! "Slim Be...".

Do you know "Slimbe Homanda Mochi"? If you don't know it, it's very difficult to read. lol Today, I'd like to introduce you to the Dragon Walk Real Souvenir Project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

Aomori Gyosai Center is the originator of Aomori's famous Nokkedon! Let's head out into the vast ocean of ingredients!

Have you ever seen or heard of Aomori's "Nokkedon" on TV, in magazines, or on social media? Since I came to Aomori this time, I tried "Nokkedon" for the first time in my life...

Editorial staffEditorial staff2023.03.31

[Yamagata Prefecture] What are Yamagata's local sweets, "Karakara Senbei" and "Milk Cake"?

These sweets have unique names and sound somehow adorable and delicious. Two of Yamagata Prefecture's most famous local sweets are "karakara senbei" from the Shonai region and "milk cake" from the inland Okitama region. Now,...

ikokeikoke2023.03.30

[Kaminoyama City, Yamagata Prefecture] Konnyaku Guardhouse? Hmm? There is a checkpoint-like structure in the old post town...

Konnyaku Bansho, Bansho? What is it? This is a konnyaku specialty store in Kaminoyama City, Yamagata Prefecture. It is a rare konnyaku restaurant in Japan, where everything is made from konnyaku...

ikokeikoke2023.03.24

Sendai International Airport

[Miyagi Prefecture] Sendai International Airport, the gateway to Tohoku, is a souvenir paradise!.

Sendai International Airport is known as the gateway to Tohoku, and is frequently used by people traveling domestically and internationally from the Tohoku region. The Sendai Airport Access Line runs between Sendai and...

SatomioriSatomiori2023.03.22

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