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Yamagata famous confectionery “Noshiume”

Is the roots of Yamagata's specialty Japanese sweet "Noshi Ume"? [Yamagata Prefecture]

Do you know about Yamagata's famous sweet "Noshi Ume"? It looks like a jelly-like candy, but it looks like a child's candy, but its history is a long-established Japanese sweet. This time we will be introducing the Yamagata famous sweet "Noshi Ume"...

AoiwaAoiwa2023.07.06

4 recommended delicious, home-roasted coffee shops in Morioka! [Iwate Prefecture]

There are more and more coffee shops that roast raw beans and serve them, but Morioka, which was introduced as the "Coffee Town" in the New York Times "52 Towns to Visit in 2023," has also appeared in Morioka, which has been featured as "Coffee Town"...

Daiwa ConsilioDaiwa Consilio2023.07.03

Experience dairy farming at the Fureai Ranch Zao Heartland [Zao Town, Miyagi Prefecture]

Fureai Ranch Zao Heartland is a ranch with vast grounds located in Zao Town, Miyagi Prefecture. You can interact with animals such as cows, sheep, and goats, and spend a relaxing time in nature...

natsukinatsuki2023.06.26

Bottle don (abalone, scallop, salmon roe)

Bottle Don is the definitive Sanriku souvenir that looks delicious! [Iwate Prefecture]

"Ben Don" was released in 2018 as a new specialty in Miyako City, Iwate Prefecture. Mail orders began in June 2020, and as they were featured in various media, they quickly became popular nationwide...

AoiwaAoiwa2023.06.24

[Morioka City, Iwate Prefecture] 5 Morioka souvenirs! For those of you who have visited Morioka, here is a gift for yourself...

Since being selected as one of the "52 places to visit this year" by the New York Times, Morioka city has been seeing cars with license plates and foreign tourists with license plates in other prefectures, and souvenirs are selling well...

Daiwa ConsilioDaiwa Consilio2023.06.20

Taiyou bread sticky chocolate

It's nostalgic and new! ? What kind of bread is Taiyou Bread's "beta chocolate"? ...

There are many attractive breads that can be purchased anywhere, but don't you find "local bread" that can only be purchased in rural areas even more attractive? Taiyou Bread has been loved in Yamagata Prefecture for a long time...

SatomioriSatomiori2023.06.12

A winter illusion woven with sweet dew... A review of the history and actual food of Kokonoe Honpo Tamazawa's "Shimobashira"! [...

Kokonoe Honpo Tamazawa Shimobashira, which has been a hot topic on social media these days, is being sold every early autumn, and is now available for pre-orders, and when you realize it, it is a masterpiece that is truly nicknamed "Winter Illusion." This time I bought it miraculously...

editorial staffeditorial staff2023.05.09

Try out the "original egg sake" arrangement of Sendai Castle Town's flavor! What's that taste like? [Miyagi Prefecture]

Did you know that Sendai City, Miyagi Prefecture has a traditional egg sake that has been around for over 100 years? This time, we will introduce the history and meaning of the original egg sake produced and sold by Katsuyama Sake Brewery, which has been in business for over 320 years...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.24

[Zao Town, Miyagi Prefecture] Miyagi Zao Eboshi Daffodil Festival and Togatta Onsen Drive

The Miyagi Zao Eboshi Suisen Festival is a spot that announces the arrival of spring on the sacred mountains of Tohoku, the Zao mountain range. The nearby famous hot spring "Togata Onsen" is bustling with tourists and hot spring resorts, as well as sightseeing, experiences and gourmet food...

natsukinatsuki2023.04.20

I don't want it even if I'm not a Dragon Quest fan! Sold out in just 2 minutes after release! "Surry...

Do you know that "Suraimubehosted rice cakes"? It's very difficult for those who don't know about it. Lol This time we're introducing a real Dragon Walk souvenir project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

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