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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Traditional crafts

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Iizaka Town's "Uso Kae Festival" - A festival to turn misfortune into lies [Fukushima Prefecture]

Takahata Tenmangu Shrine, located in Iizaka-cho, Fukushima City, in northern Fukushima Prefecture, holds the "Usokae Festival" twice a year. It is held with the hope that all misfortunes will be turned into lies and turned into good things. Only at the Usokae Festival can you get...

Haruka HashimotoHaruka Hashimoto2021.12.11

Akabeko

Learn about the meaning and painting of the Aizu local toy "Akabeko" as a lucky charm [Fukushima Prefecture]

Akabeko is one of Fukushima Prefecture's most famous local toys. It has long been loved as a traditional lucky charm and as a character representing Fukushima Prefecture. In recent years, Akabeko has...

Haruka HashimotoHaruka Hashimoto2021.12.06

[Aomori Prefecture] It's not just food! Tohoku's dazzling craftsmanship! 5 craft souvenirs to choose from

Aomori Prefecture is located in the northernmost part of the Tohoku region. Many people travel to the prefecture because of its beautiful nature, the Sannai-Maruyama ruins, the Nebuta Festival, and its rich food culture. Despite the harsh winter, Aomori offers a variety of...

Editorial staffEditorial staff2021.11.22

Atsumi's Karinto

[Akita Prefecture] From Standard Items to Unique Items! 7 Recommended Souvenirs to Buy in Akita

What comes to mind when you think of Akita Prefecture? Namahage? Iburi-gakke? Akita dogs? Akita Prefecture is a place in the Tohoku region that is home to many unique things. Even within the Tohoku region, it is a unique place...

Editorial staffEditorial staff2021.11.18

[Miyagi Prefecture] 6 Delicious Miyagi Souvenirs Recommended by Locals

Miyagi Prefecture is home to popular tourist destinations such as Sendai, Matsushima, and Zao. Miyagi Prefecture also boasts a wide variety of delicious souvenirs, including beef tongue, kamaboko, and zunda. This time, we'll introduce some gift ideas that only locals know about.

Editorial staffEditorial staff2021.11.15

The wooden toy museum is housed in an abandoned school! Access it by toy train!.

The Mt. Chokai Wooden Toy Museum opened in Yurihonjo City in July 2018. It is the entire wooden school building of the former Ayukawa Elementary School, a nationally registered tangible cultural property.

Editorial staffEditorial staff2018.11.28

Craftsman's work

What is Iwadeyama's "Shino Bamboo Crafts"? Delicate and flexible, yet durable! [Iwadeyama, Miyagi Prefecture]

Miyagi Prefecture is known as the kingdom of ingredients, and is famous for a variety of foods, including beef tongue, rice, zunda (soybean paste), sasakama (rice crackers), and seafood. However, the prefecture is also well-known for its crafts, such as kokeshi dolls.

Chimon2018.09.27

[Hirosaki City, Aomori Prefecture] If you want to experience the traditions of Hirosaki, head to Tsugaru Domain Neputa Village!

The most famous festival in Aomori is, of course, the Nebuta festival. In the summer, various shouts liven up the towns at night all over the prefecture. But take a closer look at the Nebuta Festival map...

Chimon2018.09.25

Harakata Sashiko

[Yonezawa City, Yamagata Prefecture] Harakata Sashiko is a symbol of Yonezawa's tradition and culture!

Yonezawa City in Yamagata Prefecture is a home of handicrafts. A variety of traditional crafts, including safflower dyeing and woodworking, have been produced here for a long time. Yonezawa Tsumugi, which we previously introduced on NEFT, is one such example.

Chimon2018.09.10

Kogin embroidery

Let's go and find out the origins of Kogin embroidery, a cute Japanese accessory!

Kogin embroidery is a traditional embroidery technique handed down in Aomori Prefecture. It is a traditional technique passed down by farming women since the Edo period. Did you know that this Japanese embroidery technique is secretly becoming a hot topic right now?.

Chimon2018.09.06

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