Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Bottled Don (abalone, scallop, salmon roe)

The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]

Bin Don was released in 2018 as a new specialty of Miyako City, Iwate Prefecture. Mail order sales began in June 2020, and it quickly became popular nationwide after being featured in various media outlets...

AoiwaAoiwa2023.06.24

[Morioka City, Iwate Prefecture] 5 Morioka Souvenirs! For those visiting Morioka, here are some gifts for yourself...

Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...

DaiwaConsilioDaiwaConsilio2023.06.20

Sun Bread Sticky Chocolate

Nostalgic yet new! What kind of bread is Taiyo Pan's "Beta Choco"?.

There are many appealing breads that can be purchased anywhere, but don't you find "local breads" that can only be purchased in local areas even more appealing? "Taiyo Bread" has long been loved in Yamagata Prefecture...

SatomioriSatomiori2023.06.12

A winter fantasy woven with nectar... The history and taste review of Kokonoe Honpo Tamazawa's "Shimobashira"!.

Recently, Kokonoe Honpo Tamazawa's Shimobashira has become a hot topic on social media. Every year in the fall, sales and pre-orders begin, and before you know it, it's sold out. This is truly a masterpiece, nicknamed the "winter fantasy." This time, miraculously, I was able to purchase...

Editorial staffEditorial staff2023.05.09

We're trying our hand at creating the original egg sake, a flavor of Sendai Castle Town! What does it taste like? [Miyagi Prefecture]

Did you know that Sendai City, Miyagi Prefecture, has a tradition of "tamagozake" that has been around for over 100 years? This time, we will introduce the history and meaning of "Ganso Tamagozake," produced and sold by Katsuyama Sake Brewery, a sake brewery that has been in business for over 320 years...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.24

Even if you're not a Dragon Quest fan, you'll want this! It sold out in just 2 minutes after release! "Slim Be...".

Do you know "Slimbe Homanda Mochi"? If you don't know it, it's very difficult to read. lol Today, I'd like to introduce you to the Dragon Walk Real Souvenir Project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

Aomori Gyosai Center is the originator of Aomori's famous Nokkedon! Let's head out into the vast ocean of ingredients!

Have you ever seen or heard of Aomori's "Nokkedon" on TV, in magazines, or on social media? Since I came to Aomori this time, I tried "Nokkedon" for the first time in my life...

Editorial staffEditorial staff2023.03.31

[Kaminoyama City, Yamagata Prefecture] Konnyaku Guardhouse? Hmm? There is a checkpoint-like structure in the old post town...

Konnyaku Bansho, Bansho? What is it? This is a konnyaku specialty store in Kaminoyama City, Yamagata Prefecture. It is a rare konnyaku restaurant in Japan, where everything is made from konnyaku...

ikokeikoke2023.03.24

1 round dumpling

What is Fukushima City's "Disc Gyoza"? Introducing Recommended Restaurants and Its History [Fukushima Prefecture]

Japanese people love gyoza. Gyoza is said to have originated in China, where it is said to have been eaten as early as the 6th century BC. After World War II, Japanese people who had traveled to China...

SatomioriSatomiori2023.03.22

Sendai International Airport

[Miyagi Prefecture] Sendai International Airport, the gateway to Tohoku, is a souvenir paradise!.

Sendai International Airport is known as the gateway to Tohoku, and is frequently used by people traveling domestically and internationally from the Tohoku region. The Sendai Airport Access Line runs between Sendai and...

SatomioriSatomiori2023.03.22

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  • [Fukushima Prefecture] What is "Cabbage Mochi" from Koriyama City? Enjoy the simple taste! A New Year's treat...
  • apple juice
    5 popular apple juices from Aomori Prefecture! Recommended as souvenirs!
  • Towada Barayaki
    5 B-class gourmet foods you absolutely must try when you visit Aomori that you can't find anywhere else!
  • What is the traditional vegetable Ukogi? Explaining its origins and delicious ways to eat it [Yonezawa City, Yamagata Prefecture]
  • "Grilled Squid Street" is famous for its squid curtains! The concentrated flavor attracts many repeat customers...
  • Morioka Cold Noodles①
    [Morioka City, Iwate Prefecture] Must-try soul food "Morioka Reimen"! History, recommended restaurants, and more...
  • Inaniwa udon
    [Akita] Yokote & Yuzawa Area: Full of Food and Sightseeing Attractions!
  • Hoya Suimei Variation
    Speaking of Miyagi, sea squirts are the first thing that comes to mind! 5 recommended sea squirt souvenirs you can buy at Sendai Station!
  • Akita dog
    Akita dogs are a Japanese treasure! The Akita Dog Preservation Society in Odate City strictly manages their bloodlines [Akita Prefecture]
  • The Narrow Road to the Deep North 6
    [Series: Following the Narrow Road to the Deep North ⑥] Rafting the Mogami River and the Dewa...
  • Autumn leaves on Mount Kurikoma
    Learning from large-scale landslides at Mount Kurikoma Geopark (Miyagi Prefecture)
  • [Christianity Spreads in Tohoku: Part 2] Northern Miyagi Prefecture, Home to Hidden Christians [...].
  • Aizu Higan Lion (Tenning Lion)
    Aizu Higan Shishi | A folk performance from the Aizu region, danced during the spring equinox [Fukushima Prefecture]
  • Takakura Shrine (Ouchijuku)
    Takakura Shrine, a hidden power spot in Ouchijuku (Fukushima Prefecture)
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  • A restored large post-hole building
    Sannai-Maruyama Site, the largest Jomon site in Japan, located in the northernmost part of Honshu [Aomori Prefecture]
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    A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
  • 2025.07.22 Aizu-Tajima Gion Festival_Japan's No. 1 Bridal Procession
    [Photo Report of Aizu-Tajima Gion Festival: Part 2] The Shichi-no-Mori procession, also known as the longest bridal procession in Japan...
  • Yajiro Kokeshi's facial expression
    Yajiro Kokeshi – A tradition that developed around Kamasaki Onsen, the home of the Shiraishi Katakura family...
  • The Five Hundred Arhats of Tono City
    What are the Five Hundred Arhats of Tono? A group of stone Buddha statues in Tono, Iwate Prefecture, created as a memorial for the victims of the Hōreki famine...
  • Oshio Natural Carbonated Water Plant in Kaneyama Town
    Oshio Natural Carbonated Water Spring | Natural carbonated water gushes forth! A rare spring water found nationwide [Fukushima...
[Aomori] What is Hokaiori? Tsugaru's Obon customs are colorful and unique
[Yamagata Prefecture] Enjoy the history of safflower culture from Risshakuji Temple in the mountains...
Obon in southern Aomori is a little different! Summer scenery decorated with backrests and 48 lanterns
The castle town of Kubota Castle has been hit by numerous fires since the Meiji era and has changed dramatically...
Vajrayana Vairocana Buddha of Dainichi Hall Bugaku
Dainichido Bugaku | Bugaku, a dance with a history of approximately 1,300 years, dating back to the famous monk Gyoki [Autumn...
The history of Odate, which played an important role as a feudal domain border during the Meiji Restoration [Autumn...
[The Spread of Christianity in Tohoku: Part 1] Miyagi, the Home of Hidden Christians...
The 62nd Namahage Sedo Festival
Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Autumn...
[The Mystery of Kamakura] Kamakura, a winter feature of Akita Prefecture, is a...
Daito-ryu Aikijujutsu [Part 2]
Did Aikido originate in Aizu? Daito-ryu Aikijujutsu and Takeda Sokaku [later...
The Three Dragon Gods of the Sanko Legend (Nansobo, Hachirotaro, and Tatsuko)
[The Legend of the Three Lakes of Northern Tohoku: Part 1] The magnificent folklore that spans three prefectures...
Komachido
Yuzawa City, Akita Prefecture, known as the "hometown of Ono no Komachi"! A place filled with unparalleled beauties...
The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, symbolizes Japan's Meiji era industrial revolution.
Futodama no Mikoto appears in the second act, "Hoheimai"
Sakaki-ryu Aoma Kagura at Aoma Shrine | A venerable Kagura dance performed in Kyoto...
The history of Oishida Town, which flourished during the Edo period thanks to boat traffic on the Mogami River (Yamagata Prefecture)
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