We have soy sauce that has been loved for generations in Yonezawa City, southern Yamagata Prefecture. Its name is "Umaitere." Every citizen of Yonezawa knows about it, and I've heard that each family always has one bottle in their own...
Fruit Kingdom Fukushima! Among these, peaches, which are now in season, have the second largest production in the country, accounting for 20% of nationwide production. The peaches are in season from late June to mid-September...
Do you know about Yamagata's famous sweet "Noshi Ume"? It looks like a jelly-like candy, but it looks like a child's candy, but its history is a long-established Japanese sweet. This time we will be introducing the Yamagata famous sweet "Noshi Ume"...
Aoiwa
There are more and more coffee shops that roast raw beans and serve them, but Morioka, which was introduced as the "Coffee Town" in the New York Times "52 Towns to Visit in 2023," has also appeared in Morioka, which has been featured as "Coffee Town"...
Daiwa Consilio
Fureai Ranch Zao Heartland is a ranch with vast grounds located in Zao Town, Miyagi Prefecture. You can interact with animals such as cows, sheep, and goats, and spend a relaxing time in nature...
"Ben Don" was released in 2018 as a new specialty in Miyako City, Iwate Prefecture. Mail orders began in June 2020, and as they were featured in various media, they quickly became popular nationwide...
Aoiwa
Since being selected as one of the "52 places to visit this year" by the New York Times, Morioka city has been seeing cars with license plates and foreign tourists with license plates in other prefectures, and souvenirs are selling well...
Daiwa Consilio
There are many attractive breads that can be purchased anywhere, but don't you find "local bread" that can only be purchased in rural areas even more attractive? Taiyou Bread has been loved in Yamagata Prefecture for a long time...
Kokonoe Honpo Tamazawa Shimobashira, which has been a hot topic on social media these days, is being sold every early autumn, and is now available for pre-orders, and when you realize it, it is a masterpiece that is truly nicknamed "Winter Illusion." This time I bought it miraculously...
Did you know that Sendai City, Miyagi Prefecture has a traditional egg sake that has been around for over 100 years? This time, we will introduce the history and meaning of the original egg sake produced and sold by Katsuyama Sake Brewery, which has been in business for over 320 years...
