[Miyagi Prefecture] “Ishinomaki Genki Ichiba”, where you can find delicious food from Miyagi Prefecture, is hot!

Ishinomaki Genki Ichiba has been open since 2017 along the Kitakami River in Ishinomaki City, Miyagi Prefecture, which was severely damaged by the earthquake.

Its liveliness has become a hot topic as a market where you can enjoy Ishinomaki City's ``energy'' and ``deliciousness.''

There are 16 food processing companies, 4 local restaurants, and 8 local businesses from Ishinomaki City, and there is a wide selection of seafood, agricultural products, local products, and products from the Sanriku region and areas supporting earthquake recovery. I am.

Let us introduce you to the charms of this hot market.

A market full of freshly caught fish!

First of all, the fresh fish corner on the first floor of Ishinomaki Genki Ichiba is very lively. There is a wide variety of freshly caught fish caught in Ishinomaki, which has one of the world's three largest fishing grounds.

Depending on the season, fresh sea urchins and abalone caught by divers are also sold, and the liveliness of the market is what sells it. Best of all, it's a great place to buy fresh fish at a great price, and sushi and sashimi are also very popular.

We have a wide variety of fish available throughout the four seasons, including whitebait, coho salmon, and bonito in the spring, sea squirts and sea urchins in the summer, oysters, scallops, and abalone in the fall, and cod, monkfish, and hair crab in the winter. Blue fish such as mackerel, horse mackerel, and sardines are also well-caught in Ishinomaki.

The secret behind the deliciousness lies in the greatness of the world's three major fishing grounds, off the coast of Mt. Kinka.

One of the strengths of Ishinomaki Genki Ichiba is that Ishinomaki City is home to Kinkasan Offshore, which is said to be one of the world's three largest fishing grounds.

Ishinomaki's seafood is said to be first-class, but this is due to the unique nature of the waters off the coast of Sanriku and Mt. Kinka. The location of the current where the cold Oyashio current and the warm Kuroshio current collide, the topography of the ria-style coast along the Sanriku coast, and the presence of many islands make it a perfect place for fishing. Therefore, it is a big attraction that a very rich variety of fish and shellfish can be harvested.

It is also home to one of the world's largest concentrations of phytoplankton, making it a good fishing ground for oysters, scallops, and ascidians that feed on planton. Not only fish but also shellfish are abundant, and because of this precious location that meets these various conditions, it is gaining popularity as ``the seafood off the coast of Sanriku and Mt. Kinka is delicious.''

Enjoy the seasonal flavors of Ishinomaki at the 140-seat food court on the second floor.

Another attraction is that you can enjoy the seasonal flavors of Ishinomaki on the spot at the food court on the second floor. Its name is ``Genki Shokudo,'' and it brings together all the ``Ishinomaki brands.''

Don't miss the fact that the seafood is especially fresh, and the season changes depending on the season and fishing. We recommend that you enjoy the lively ``Genki Shokudo'', which brings together the deliciousness of the moment.

At the food court of ``Ishinomaki Genki Ichiba,'' you can also enjoy a bowl of rice called ``Kinkasandon,'' which features 9 types of fresh toppings from the world's three largest fishing grounds.

Why not try eating all the fresh, shiny fish from the world's three major fishing grounds that can only be tasted here?

Approximately 100 companies handle local products, and approximately 1,200 rare products are available.

I was also surprised by the number of companies and products that Ishinomaki Genki Ichiba carries. There are about 100 companies handling about 1,200 products, and a variety of rare products are lined up.

We have a variety of products, including the popular ``Kinka mackerel dried overnight'' and products that won awards at the Miyagi Prefecture Processed Seafood Fair. They have a variety of products such as ``oyster pate'' and ``boiled oysters,'' so you'll be happy to take them home and enjoy the Ishinomaki brand.

"Ishinomaki Genki Ichiba" where you can feel the power of Ishinomaki, rich in seafood, processed products made from it, and the power of Ishinomaki.

"Ishinomaki Genki Ichiba" handles a huge variety of processed products and local products that utilize the abundance of seafood. Looking at this wide variety of fish, you can tell just how prosperous the seafood processing industry is in Ishinomaki.

Why not try shopping at Ishinomaki Genki Ichiba, which is full of energy and enthusiasm. There are so many different kinds of fish and local products that you will probably get confused.

It would be a good idea to go to a place where the power of Ishinomaki's people is gathered, including the abundance of seafood and the products made from it.

[INFORMATION]