"Ishino Maki Genki Ichiba" is a hot spot where delicious food from Mt. Kinka is gathered! [Miyagi Prefecture]

Ishinomaki Genki Ichiba opened in 2017 along the Kitakami River in Ishinomaki City, Miyagi Prefecture, which was severely damaged by the earthquake

The market is a hot topic as it is a place where you can enjoy the energy and deliciousness of Ishinomaki City

It brings together 16 food processing companies from Ishinomaki City, 4 local restaurants, and 8 local businesses, and offers a wide selection of seafood, agricultural products, local specialties, and products from the Sanriku region and areas supporting earthquake recovery efforts

We will introduce the appeal of this hot market

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A market with freshly caught produce!

First of all, the fresh fish section on the first floor of Ishinomaki Genki Ichiba is very lively, with a huge variety of freshly caught fish, all landed in Ishinomaki, which is home to one of the world's three largest fishing grounds

Depending on the season, divers may even dive in and sell fresh sea urchins and abalone, making this a lively market. Above all, it's a great place to buy fresh fish at a bargain price, and the sushi and sashimi are also very popular

There is a wide variety of fish in season throughout the year, such as whitebait, silver salmon, and bonito in spring, sea squirts and sea urchin in summer, oysters, scallops, and abalone in autumn, and cod, monkfish, and hairy crab in winter. Ishinomaki is also famous for its abundant catch of blue fish such as mackerel, horse mackerel, and sardines

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The secret to its deliciousness is the amazingness of Kinkazan, one of the world's three largest fishing grounds

One of the reasons for Ishinomaki Genki Ichiba's strength is that Ishinomaki City is home to Kinkazan , one of the world's three largest fishing grounds

Ishinomaki's seafood is said to be first-class, and this is due to the unique characteristics of the waters off the coast of Sanriku and Kinkazan. The area is a tidal junction where the cold Oyashio Current and the warm Kuroshio Current collide, along with the ria coastline of the Sanriku coast and the presence of many islands, making it an ideal place for fishing. As a result, the huge variety of fish and shellfish that can be caught is a major attraction

It is also one of the world's leading sources of phytoplankton, making it a good fishing ground for oysters, scallops, and sea squirts, which grow on the plankton. Not only fish but also shellfish are abundant, and because it is a precious place with all these various conditions, the seafood off the coast of Sanriku and Kinkazan is gaining popularity as being delicious

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You can also enjoy seasonal Ishinomaki dishes at the 140-seat food court on the second floor

Another attraction is the food court on the second floor, where you can sample the seasonal flavors of Ishinomaki on the spot. It's called "Genki Shokudo" and brings together all the flavors of the Ishinomaki brand

The freshness of the seafood in particular changes depending on the season and fishing, so don't miss it. Genki Shokudo is a lively restaurant that brings together the delicious flavors of each season, so you should definitely try them out

At the food court of Ishinomaki Genki Ichiba , we also recommend trying the Kinkazan Donburi

Why not try eating as much fresh, shining seafood as you can from the world's three largest fishing grounds, which can only be enjoyed here?

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Approximately 100 local product companies and 1,200 rare products are available

What's also surprising is the sheer number of companies and products handled at Ishinomaki Genki Ichiba. There are about 100 companies and 1,200 products on offer, and a wide variety of rare local products are on display

There are many products on offer, including the popular "Kinka mackerel overnight dried" and products that have won awards at the Miyagi Prefecture Seafood Processing Competition. There are also a variety of other products, such as "Oyster pate" and "Oysters simmered in salt water," so you'll be happy to be able to take home some Ishinomaki brand food

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Ishinomaki Genki Ichiba: Experience the abundant seafood and energy of Ishinomaki

Ishinomaki Genki Ichiba handles a huge range of processed and local products that utilize the abundant seafood available. This wide variety of products shows just how thriving Ishinomaki's seafood processing industry is

Why not try your hand at shopping at the vibrant and enthusiastic Ishinomaki Genki Market? You'll likely be overwhelmed by the wide variety of fish and local products on offer

It's a good idea to visit a place where the energy of the people of Ishinomaki, including the abundant seafood and processed products, is concentrated

Ishinomaki Genki Market <Information>

• Name: Ishinomaki Genki Market
• Address: 2-11-11 Chuo, Ishinomaki City, Miyagi Prefecture, 986-0822
• Phone number: 0225-98-5539
• Official URL: https://www.genki-ishinomaki.com/

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