Asabiraki has been brewing sake in Nataya-cho, Morioka City for 155 years. Using Daiji-shimizu, one of the "100 Best Waters of the Heisei Era," which springs from within the premises, as brewing water, the sake is brewed under the renowned Nanbu Toji...
DaiwaConsilio
Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...
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Tono City in Iwate Prefecture is famous as a land of folklore. It is famous for being a place where many legends, such as kappa and zashiki warashi, still live on to this day. One of the legends passed down in Tono is the "Legend of the Three Mountains of Tono and the Three Goddesses.".
Aoiwa
"Any crying children here?" The Namahage of Oga, Akita Prefecture, is known nationwide as a representative folk event of the Tohoku region. However, while their appearance and names may differ, they actually fulfill a similar role...
Aoiwa
When most people think of New Year's, they probably think of sumptuous meals. However, in the Tohoku region, which is particularly prone to heavy snowfall, New Year's meals are more than just "luxurious.".
Kamaishi is known as a "ramen hotspot" in Iwate Prefecture, with 27 restaurants serving delicious Kamaishi ramen, including Chinese specialty shops, cafeterias, and soba and udon shops.
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![What day is it today? Tohoku Edition [1203]](https://jp.neft.asia/wp-content/uploads/2026/03/1203-600x420.png.webp)
Hittsumi Day (Iwate Prefecture) December 3rd is celebrated as "Hittsumi Day" by the Iwate Prefecture Fresh Noodle Cooperative Association, based on the play on words "Hittsumi (1) (2) (3)." Hittsumi...
Examples of Honzen Cuisine That Preserve the Traditions of Honzen Cuisine While slightly off topic from the topic of mochi honzen cuisine itself, here are three examples that also preserve the traditions of honzen cuisine. All of them are examples of traditional culture that values ritual and formality...
There are over 300 varieties! Examples of "Cooking Mochi" variations As for the "Cooking Mochi" that is placed at the back left of the Mochi Honzen set, you generally cannot have a refill...
As symbolized by the word "omotenashi," deep consideration and meticulous consideration for others and guests is known as one of the virtues that characterizes Japanese culture.
